by our College Data Analytics TeamA major in Marketing/Marketing Management, General explores Marketing/marketing Management, General. A Program That Generally Prepares Individuals To Undertake And Manage The Process Of Developing Consumer Audiences And Moving Products From Producers To Consumers. Includes Instruction In Buyer Behavior And Dynamics, Principle Of Marketing Research, Demand Analysis, Cost-Volume And Profit Relationships, Pricing Theory, Marketing Campaign And Strategic Planning, Market Segments, Advertising Methods, Sales Operations And Management, Consumer Relations, Retailing, And Applications To Specific Products And Markets. Examples: [Social Media Marketing]. Read on to learn the important information every marketing/marketing management, general student should know — including career paths, salary data, the skills you will develop, and the best colleges offering marketing/marketing management, general programs.
Across the country, marketing/marketing management, general draws strong interest, with 50,466 degrees awarded annually.
Our 2026 Best Marketing/Marketing Management, General Schools ranking analyzes these 957 schools to determine the best overall colleges for marketing/marketing management, general students. Continue reading to check out one of our many unbiased rankings of marketing/marketing management, general programs later in this article.
Studies in Marketing/Marketing Management, General develop a specific mix of skills, knowledge, and abilities — derived from O*NET surveys of workers in the occupations marketing/marketing management, general graduates commonly enter.
The skill set developed in a marketing/marketing management, general program reflects the day-to-day work of related occupations:
According to O*NET, a marketing/marketing management, general major emphasizes the following knowledge areas:
There are several marketing/marketing management, general degree levels. The table below shows the typical length of the most common levels, and how many graduates earn each one.
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 364 |
| Associate Degree | 2 years | 1,781 |
| Bachelor’s Degree | 4 years | 43,860 |
| Master’s Degree | 1-3 years | 4,427 |
| Doctorate | At least 4 years | 26 |
People currently working in careers related to marketing/marketing management, general tend to have obtained the following education levels.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 59.0% |
| Master’s degree | 17.9% |
| Some college courses | 6.6% |
| Doctoral degree | 5.2% |
| Associate’s degree (or other 2-year) | 4.1% |
| High school diploma or equivalent | 2.2% |
| Post-baccalaureate certificate | 2.2% |
| First professional degree | 1.3% |
| Less than a high school diploma | 0.9% |
| Postsecondary certificate | 0.7% |
View the chart below to get an idea of what level of education most of those in marketing/marketing management, general careers hold.
Source: ONET Online education / training / experience requirements.*
Studying marketing/marketing management, general can lead to a variety of career paths. These are some of the most common occupations related to marketing/marketing management, general.
The following options are some of the most in-demand careers related to marketing/marketing management, general.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Fundraising Managers | 340,731 | -1.0% |
| Fundraisers | 340,575 | 12.6% |
| Advertising and Promotions Managers | 324,973 | -3.3% |
| Marketing Managers | 259,371 | -4.4% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
| Sales Managers | 98,501 | -0.6% |
The U.S. Department of Education tracks median earnings of marketing/marketing management, general graduates 1, 4, and 5 years after completion. Earnings tend to climb as graduates gain experience.
| Years Out | Median Earnings |
|---|---|
| 1 year | $47,976 |
| 4 years | $58,749 |
| 5 years | $68,122 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.
Salaries for marketing/marketing management, general graduates vary widely by occupation. The following table shows the top highest-paying careers marketing/marketing management, general grads often go into.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
| Sales Managers | $68,051 |
With 957 different marketing/marketing management, general programs to choose from, finding the best fit can be a challenge. We have analyzed these schools to produce unbiased marketing/marketing management, general school rankings to help you.
Those considering marketing/marketing management, general, you may also want to explore other closely related fields of study within the same broad area.
| Related Major | Annual Graduates |
|---|---|
| Digital Marketing | 1,303 |
| Marketing, Other | 1,294 |
| International Marketing | 487 |
| Marketing Research | 200 |
More about our data sources and methodologies.
