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2026 Best Value Marketing Research Schools in Michigan

[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing research education at a price that pays off.

For its 2026 best-value ranking, College Factual looked at 4 schools to find the best return on investment for marketing research students.

What’s on this page:

• Best Value Marketing Research Schools in Michigan

2026 Best Value Marketing Research Schools in Michigan

If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.

Best Value Marketing Research Schools

1

Ferris State University
Big Rapids, MI

$14,778 In-State Tuition & Fees

$25,450 Avg Student Debt

$54,735 Median Earnings (10yr)

Ferris State University tops our 2026 list of the best value marketing research schools in Michigan. Located in the town of Big Rapids, Ferris State University is a large public university. The average in-state cost of tuition and fees is $14,778. Marketing Research graduates carry a median of $25,450 in student loans. Soon after graduation, marketing research degree recipients from Ferris State University generally make around $54,608. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.

2

Michigan State University
East Lansing, MI

$18,079 In-State Tuition & Fees

$23,896 Avg Student Debt

$67,253 Median Earnings (10yr)

Michigan State University is a great value for students pursuing a degree in marketing research, landing the #2 spot this year. Set in the city of East Lansing, Michigan State University is a very large public institution. In-state tuition and fees average $18,079, compared with $44,850 for out-of-state students. Students borrow a median of $23,896 to complete the marketing research program here. Marketing Research graduates of Michigan State University earn a median of $69,260 early in their careers. Set against $23,896 in median debt, that is a healthy payoff. The acceptance rate is 85%.

View All Marketing Research Rankings >

Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 4 schools evaluated.

*Averages shown above reflect the top 1 ranked schools only.

• The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).

More about our data sources and methodologies.