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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing Research Schools

4 Colleges in the United States
$22,838 Avg Student Debt
$60,213 Avg Median Earnings (10yr)
2026 Best Value Marketing Research Badge [Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.

College Factual analyzed 48 schools to build this 2026 ranking of the best value marketing research schools.

What’s on this page:

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Finding the Best Value Marketing Research School for You

Where you study marketing research affects both what you pay and what you earn. That is why we built our Best Value Marketing Research Schools ranking. It weighs the cost of a degree against the outcomes graduates go on to achieve, so you can find the strongest return on your investment.

See how we build our rankings

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We offer a number of rankings, including this Best Value Marketing Research Schools list, to help you decide. Want schools in a particular part of the country? Narrow the list by region or state.

Associate's Degrees in Marketing Research
Bachelor's Degrees in Marketing Research
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Doctorate Degrees in Marketing Research

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Learn more about our methodology

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2026 Best Value Marketing Research Schools in the United States

If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.

Best Value Marketing Research Schools

1
Bellevue College crest
Bellevue College
Bellevue, WA

For return on investment in marketing research, no school beat Bellevue College this year. Set in the city of Bellevue, Bellevue College is a large public institution. The average in-state cost of tuition and fees is $4,436, while out-of-state students pay about $10,502. Students borrow a median of $18,839 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Bellevue College generally make around $67,771. That is a strong return on a $18,839 median debt.

2
Ferris State University crest
Ferris State University
Big Rapids, MI

The strong cost-to-outcome balance at Ferris State University earned it the #2 place for marketing research. Located in the town of Big Rapids, Ferris State University is a large public university. Students from in state pay about $14,778 in tuition and fees. Marketing Research graduates carry a median of $25,450 in student loans. Early-career marketing research graduates make about $54,608. That is a strong return on a $25,450 median debt. Roughly 91% of applicants are accepted.

3

The strong cost-to-outcome balance at Chandler Gilbert Community College earned it the #3 place for marketing research. Chandler Gilbert Community College is a large public school located in the city of Chandler. Students from in state pay about $2,358 in tuition and fees, with out-of-state students paying around $8,959. Typical student debt for marketing research graduates is $10,447. Early-career marketing research graduates make about $46,943. Set against $10,447 in median debt, that is a healthy payoff.

4
Phoenix College crest
Phoenix College
Phoenix, AZ

A rank of #4 makes Phoenix College one of the best values for marketing research. Phoenix College is a large public school located in the city of Phoenix. The average in-state cost of tuition and fees is $2,358, compared with $8,959 for out-of-state students. Students borrow a median of $15,204 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Phoenix College generally make around $51,053. That is a strong return on a $15,204 median debt.

5

University Of Georgia is a great value for students pursuing a degree in marketing research, landing the #5 spot this year. Located in the city of Athens, University Of Georgia is a very large public university. In-state tuition and fees average $11,450, compared with $31,688 for out-of-state students. Marketing Research graduates carry a median of $20,000 in student loans. Marketing Research graduates of University Of Georgia earn a median of $53,546 early in their careers. Set against $20,000 in median debt, that is a healthy payoff. Roughly 38% of applicants are accepted.

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6
Purdue University Main Campus crest
Purdue University Main Campus
West Lafayette, IN

Purdue University Main Campus placed #6 among the best values for marketing research. Located in the city of West Lafayette, Purdue University Main Campus is a very large public university. Expect in-state tuition and fees of around $9,992, compared with $28,794 for out-of-state students. Students borrow a median of $19,264 to complete the marketing research program here. Early-career marketing research graduates make about $63,111. Set against $19,264 in median debt, that is a healthy payoff. The acceptance rate is 50%.

7

Mesa Community College placed #7 among the best values for marketing research. Set in the city of Mesa, Mesa Community College is a very large public institution. Expect in-state tuition and fees of around $2,358, compared with $8,959 for out-of-state students. Typical student debt for marketing research graduates is $13,750. Marketing Research graduates of Mesa Community College earn a median of $54,730 early in their careers. That is a strong return on a $13,750 median debt.

8

Montclair State University came in at #8 for value in marketing research this year. Set in the suburb of Montclair, Montclair State University is a very large public institution. The average in-state cost of tuition and fees is $15,912, while out-of-state students pay about $26,022. Typical student debt for marketing research graduates is $25,286. Soon after graduation, marketing research degree recipients from Montclair State University generally make around $44,369. Set against $25,286 in median debt, that is a healthy payoff. Roughly 88% of applicants are accepted.

9

Washington State University placed #9 among the best values for marketing research. Washington State University is a very large public school located in the town of Pullman. The average in-state cost of tuition and fees is $13,391, compared with $29,950 for out-of-state students. Students borrow a median of $19,949 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Washington State University generally make around $47,051. Weighed against typical debt, the earnings make a compelling case for value. Roughly 87% of applicants are accepted.

10

University Of Idaho landed the #10 spot for marketing research value this year. Set in the town of Moscow, University Of Idaho is a large public institution. In-state tuition and fees average $9,084, with out-of-state students paying around $28,320. Students borrow a median of $24,926 to complete the marketing research program here. Early-career marketing research graduates make about $43,246. Weighed against typical debt, the earnings make a compelling case for value. Roughly 76% of applicants are accepted.

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11

Arkansas State University Main Campus landed the #11 spot for marketing research value this year. Set in the city of Jonesboro, Arkansas State University Main Campus is a very large public institution. Students from in state pay about $8,090 in tuition and fees, compared with $14,522 for out-of-state students. Students borrow a median of $26,241 to complete the marketing research program here. Marketing Research graduates of Arkansas State University Main Campus earn a median of $48,847 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 82% of applicants are accepted.

12

The University Of Texas At Arlington landed the #12 spot for marketing research value this year. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. Expect in-state tuition and fees of around $11,950, while out-of-state students pay about $29,582. Marketing Research graduates carry a median of $18,616 in student loans. Marketing Research graduates of The University Of Texas At Arlington earn a median of $43,406 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 80%.

13

Fairleigh Dickinson University Metropolitan Campus came in at #13 for value in marketing research this year. Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit school located in the suburb of Teaneck. Expect in-state tuition and fees of around $37,010. Typical student debt for marketing research graduates is $25,000. Marketing Research graduates of Fairleigh Dickinson University Metropolitan Campus earn a median of $54,505 early in their careers. Set against $25,000 in median debt, that is a healthy payoff. Fairleigh Dickinson University Metropolitan Campus admits about 91% of applicants.

14

Oklahoma State University Main Campus earned the #14 position for value in marketing research this year. Located in the town of Stillwater, Oklahoma State University Main Campus is a very large public university. Expect in-state tuition and fees of around $10,110, with out-of-state students paying around $25,630. Typical student debt for marketing research graduates is $22,250. Soon after graduation, marketing research degree recipients from Oklahoma State University Main Campus generally make around $44,366. That is a strong return on a $22,250 median debt. The acceptance rate is 75%.

15

Texas State University San Marcos came in at #15 for value in marketing research this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. In-state tuition and fees average $11,450, compared with $22,930 for out-of-state students. Typical student debt for marketing research graduates is $21,500. Marketing Research graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 89% of applicants are accepted.

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16

University Of Nebraska Lincoln landed the #16 spot for marketing research value this year. Located in the city of Lincoln, University Of Nebraska Lincoln is a very large public university. Students from in state pay about $10,434 in tuition and fees, compared with $28,584 for out-of-state students. Students borrow a median of $23,250 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from University Of Nebraska Lincoln generally make around $51,354. Set against $23,250 in median debt, that is a healthy payoff. Roughly 88% of applicants are accepted.

17

Indiana Wesleyan University National And Global came in at #17 for value in marketing research this year. Indiana Wesleyan University National And Global is a large private not-for-profit school located in the rural area of Marion. The average in-state cost of tuition and fees is $9,648. Typical student debt for marketing research graduates is $27,000. Soon after graduation, marketing research degree recipients from Indiana Wesleyan University National And Global generally make around $50,703. Weighed against typical debt, the earnings make a compelling case for value.

18

Kansas State University landed the #18 spot for marketing research value this year. Kansas State University is a very large public school located in the city of Manhattan. Expect in-state tuition and fees of around $11,221, with out-of-state students paying around $28,568. Students borrow a median of $25,000 to complete the marketing research program here. Marketing Research graduates of Kansas State University earn a median of $50,468 early in their careers. Set against $25,000 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted.

19

William Paterson University Of New Jersey placed #19 among the best values for marketing research. Set in the suburb of Wayne, William Paterson University Of New Jersey is a large public institution. The average in-state cost of tuition and fees is $15,704, while out-of-state students pay about $25,344. Students borrow a median of $25,500 to complete the marketing research program here. Early-career marketing research graduates make about $37,740. Set against $25,500 in median debt, that is a healthy payoff. William Paterson University Of New Jersey admits about 90% of applicants.

20

University Of Chicago ranked #20 on our 2026 list of the best value marketing research schools. Located in the city of Chicago, University Of Chicago is a very large private not-for-profit university. Expect in-state tuition and fees of around $69,324. Typical student debt for marketing research graduates is $15,854. Early-career marketing research graduates make about $81,002. Set against $15,854 in median debt, that is a healthy payoff. The acceptance rate is 4%.

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21

Westfield State University ranked #21 on our 2026 list of the best value marketing research schools. Westfield State University is a moderately-sized public school located in the suburb of Westfield. Students from in state pay about $12,179 in tuition and fees, with out-of-state students paying around $18,259. Typical student debt for marketing research graduates is $25,910. Soon after graduation, marketing research degree recipients from Westfield State University generally make around $46,645. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 81%.

22
Saint Leo University crest
Saint Leo University
Saint Leo, FL

Saint Leo University landed the #22 spot for marketing research value this year. Located in the town of Saint Leo, Saint Leo University is a large private not-for-profit university. Students from in state pay about $30,000 in tuition and fees. Marketing Research graduates carry a median of $24,569 in student loans. Marketing Research graduates of Saint Leo University earn a median of $49,458 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 78%.

23
Lindenwood University crest
Lindenwood University
Saint Charles, MO

Lindenwood University came in at #23 for value in marketing research this year. Set in the city of Saint Charles, Lindenwood University is a large private not-for-profit institution. The average in-state cost of tuition and fees is $21,600. Students borrow a median of $27,000 to complete the marketing research program here. Marketing Research graduates of Lindenwood University earn a median of $41,404 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 57%.

24

Texas Tech University landed the #24 spot for marketing research value this year. Texas Tech University is a very large public school located in the city of Lubbock. The average in-state cost of tuition and fees is $11,852, with out-of-state students paying around $24,157. Typical student debt for marketing research graduates is $21,117. Early-career marketing research graduates make about $49,773. Weighed against typical debt, the earnings make a compelling case for value. Roughly 73% of applicants are accepted.

25
Michigan State University crest
Michigan State University
East Lansing, MI

Michigan State University ranked #25 on our 2026 list of the best value marketing research schools. Located in the city of East Lansing, Michigan State University is a very large public university. Expect in-state tuition and fees of around $18,079, with out-of-state students paying around $44,850. Students borrow a median of $23,896 to complete the marketing research program here. Early-career marketing research graduates make about $69,260. Set against $23,896 in median debt, that is a healthy payoff. Roughly 85% of applicants are accepted.

Rest of the Top 38 Best Value Marketing Research Schools

These schools rounded out the top of this year’s marketing research value ranking:

26
27
28
Elmhurst College crest
Elmhurst College
Elmhurst, IL
29
30
Depaul University crest
Depaul University
Chicago, IL
31
32
Temple University crest
Temple University
Philadelphia, PA
33
34
Nichols College crest
Nichols College
Dudley, MA
35
36
University Of New Haven crest
University Of New Haven
West Haven, CT
37
Hofstra University crest
Hofstra University
Hempstead, NY
38
Fairfield University crest
Fairfield University
Fairfield, CT

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Marketing Research is one of many programs to choose from within the area of study. Browse the parent area of study.

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Notes and References

This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 48 schools evaluated.

*Averages shown above reflect the top 4 ranked schools only.

More about our data sources and methodologies.

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