2026 Best Value Marketing Schools in Pennsylvania
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2026 ranking, College Factual evaluated 72 schools on the balance of cost and outcomes for marketing students.
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2026 Best Value Marketing Schools in Pennsylvania
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
East Stroudsburg University Of Pennsylvania earned the #1 spot for value among marketing schools in Pennsylvania. East Stroudsburg University Of Pennsylvania is a moderately-sized public school located in the town of East Stroudsburg. In-state tuition and fees average $11,236, with out-of-state students paying around $19,202. Marketing graduates carry a median of $26,527 in student loans. Marketing graduates of East Stroudsburg University Of Pennsylvania earn a median of $39,601 early in their careers. Set against $26,527 in median debt, that is a healthy payoff. The acceptance rate is 92%.
The strong cost-to-outcome balance at Pennsylvania Western University earned it the #2 place for marketing. Located in the town of California, Pennsylvania Western University is a large public university. Students from in state pay about $11,436 in tuition and fees, compared with $16,054 for out-of-state students. Graduates go on to earn a median of $47,295 ten years after entry. Roughly 94% of applicants are accepted.
Indiana University Of Pennsylvania Main Campus came in at #3 on our 2026 list of the best value marketing schools. Located in the town of Indiana, Indiana University Of Pennsylvania Main Campus is a large public university. Expect in-state tuition and fees of around $11,380, with out-of-state students paying around $16,297. Typical student debt for marketing graduates is $26,676. Marketing graduates of Indiana University Of Pennsylvania Main Campus earn a median of $39,247 early in their careers. Set against $26,676 in median debt, that is a healthy payoff. The acceptance rate is 91%.
A rank of #4 makes University Of Pittsburgh Johnstown one of the best values for marketing. Set in the suburb of Johnstown, University Of Pittsburgh Johnstown is a mid-sized public institution. In-state tuition and fees average $14,906, with out-of-state students paying around $26,780. Students borrow a median of $25,606 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Pittsburgh Johnstown generally make around $46,239. Set against $25,606 in median debt, that is a healthy payoff. University Of Pittsburgh Johnstown admits about 95% of applicants.
Students looking for strong value in marketing will find it at Pennsylvania State University World Campus, which ranked #5. Pennsylvania State University World Campus is a large public school located in the city of University Park. Expect in-state tuition and fees of around $15,356. Median earnings reach $63,435 ten years out. Pennsylvania State University World Campus admits about 91% of applicants.
Slippery Rock University Of Pennsylvania came in at #6 for value in marketing this year. Slippery Rock University Of Pennsylvania is a moderately-sized public school located in the town of Slippery Rock. Students from in state pay about $10,568 in tuition and fees, with out-of-state students paying around $14,676. Students borrow a median of $25,346 to complete the marketing program here. Soon after graduation, marketing degree recipients from Slippery Rock University Of Pennsylvania generally make around $44,207. That is a strong return on a $25,346 median debt. The acceptance rate is 72%.
Saint Francis University ranked #7 on our 2026 list of the best value marketing schools. Set in the rural area of Loretto, Saint Francis University is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $26,388. Marketing graduates carry a median of $30,729 in student loans. Early-career marketing graduates make about $63,097. That is a strong return on a $30,729 median debt. Saint Francis University admits about 77% of applicants.
York College Pennsylvania ranked #8 on our 2026 list of the best value marketing schools. York College Pennsylvania is a mid-sized private not-for-profit school located in the suburb of York. Expect in-state tuition and fees of around $25,588. Marketing graduates carry a median of $26,043 in student loans. Early-career marketing graduates make about $46,326. Set against $26,043 in median debt, that is a healthy payoff. York College Pennsylvania admits about 74% of applicants.
La Salle University came in at #9 for value in marketing this year. Set in the city of Philadelphia, La Salle University is a mid-sized private not-for-profit institution. Students from in state pay about $37,800 in tuition and fees. Typical student debt for marketing graduates is $23,750. Early-career marketing graduates make about $38,994. Weighed against typical debt, the earnings make a compelling case for value. Roughly 97% of applicants are accepted.
Pennsylvania State University Penn State Erie Behrend College placed #10 among the best values for marketing. Set in the suburb of Erie, Pennsylvania State University Penn State Erie Behrend College is a mid-sized public institution. In-state tuition and fees average $15,972, with out-of-state students paying around $26,958. Graduates go on to earn a median of $63,435 ten years after entry. Roughly 97% of applicants are accepted.
Pennsylvania State University Penn State Harrisburg came in at #11 for value in marketing this year. Pennsylvania State University Penn State Harrisburg is a moderately-sized public school located in the suburb of Middletown. Students from in state pay about $15,972 in tuition and fees, compared with $26,958 for out-of-state students. Ten years after enrolling, students earn a median of $63,435. Pennsylvania State University Penn State Harrisburg admits about 98% of applicants.
Seton Hill University ranked #12 on our 2026 list of the best value marketing schools. Located in the suburb of Greensburg, Seton Hill University is a moderately-sized private not-for-profit university. Students from in state pay about $42,944 in tuition and fees. Marketing graduates carry a median of $26,000 in student loans. Marketing graduates of Seton Hill University earn a median of $53,485 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 80% of applicants are accepted.
Kings College came in at #13 for value in marketing this year. Kings College is a mid-sized private not-for-profit school located in the city of Wilkes-Barre. The average in-state cost of tuition and fees is $44,100. Marketing graduates carry a median of $26,775 in student loans. Soon after graduation, marketing degree recipients from Kings College generally make around $40,666. Weighed against typical debt, the earnings make a compelling case for value. Kings College admits about 93% of applicants.
Shippensburg University Of Pennsylvania placed #14 among the best values for marketing. Located in the town of Shippensburg, Shippensburg University Of Pennsylvania is a moderately-sized public university. In-state tuition and fees average $13,570, while out-of-state students pay about $15,824. Marketing graduates carry a median of $26,000 in student loans. Early-career marketing graduates make about $46,617. Set against $26,000 in median debt, that is a healthy payoff. Roughly 86% of applicants are accepted.
Saint Vincent College placed #15 among the best values for marketing. Saint Vincent College is a small private not-for-profit school located in the suburb of Latrobe. Students from in state pay about $42,396 in tuition and fees. Typical student debt for marketing graduates is $27,000. Early-career marketing graduates make about $44,466. That is a strong return on a $27,000 median debt. Saint Vincent College admits about 62% of applicants.
Point Park University ranked #16 on our 2026 list of the best value marketing schools. Point Park University is a mid-sized private not-for-profit school located in the city of Pittsburgh. The average in-state cost of tuition and fees is $39,570. Students borrow a median of $28,323 to complete the marketing program here. Early-career marketing graduates make about $40,759. Weighed against typical debt, the earnings make a compelling case for value. Roughly 97% of applicants are accepted.
Robert Morris University ranked #17 on our 2026 list of the best value marketing schools. Located in the suburb of Moon Township, Robert Morris University is a moderately-sized private not-for-profit university. Students from in state pay about $35,770 in tuition and fees. Marketing graduates carry a median of $27,000 in student loans. Marketing graduates of Robert Morris University earn a median of $43,274 early in their careers. That is a strong return on a $27,000 median debt. The acceptance rate is 90%.
Elizabethtown College earned the #18 position for value in marketing this year. Located in the suburb of Elizabethtown, Elizabethtown College is a mid-sized private not-for-profit university. The average in-state cost of tuition and fees is $37,950. Students borrow a median of $26,599 to complete the marketing program here. Early-career marketing graduates make about $57,397. Weighed against typical debt, the earnings make a compelling case for value. Elizabethtown College admits about 78% of applicants.
Susquehanna University landed the #19 spot for marketing value this year. Located in the town of Selinsgrove, Susquehanna University is a mid-sized private not-for-profit university. Students from in state pay about $59,850 in tuition and fees. Marketing graduates carry a median of $27,000 in student loans. Early-career marketing graduates make about $52,085. Weighed against typical debt, the earnings make a compelling case for value. Roughly 81% of applicants are accepted.
Messiah College landed the #20 spot for marketing value this year. Located in the suburb of Mechanicsburg, Messiah College is a mid-sized private not-for-profit university. Students from in state pay about $42,240 in tuition and fees. Marketing graduates carry a median of $26,195 in student loans. Marketing graduates of Messiah College earn a median of $45,748 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 79% of applicants are accepted.
Mercyhurst College came in at #21 for value in marketing this year. Set in the city of Erie, Mercyhurst College is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $45,770. Marketing graduates carry a median of $26,000 in student loans. Marketing graduates of Mercyhurst College earn a median of $33,783 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Mercyhurst College admits about 81% of applicants.
Wilkes University placed #22 among the best values for marketing. Located in the city of Wilkes-Barre, Wilkes University is a moderately-sized private not-for-profit university. In-state tuition and fees average $43,496. Students borrow a median of $26,000 to complete the marketing program here. Early-career marketing graduates make about $42,038. That is a strong return on a $26,000 median debt. Wilkes University admits about 91% of applicants.
Temple University came in at #23 for value in marketing this year. Located in the city of Philadelphia, Temple University is a very large public university. Students from in state pay about $23,005 in tuition and fees, compared with $38,805 for out-of-state students. Students borrow a median of $26,000 to complete the marketing program here. Early-career marketing graduates make about $47,460. That is a strong return on a $26,000 median debt. The acceptance rate is 80%.
University Of Pittsburgh Pittsburgh Campus earned the #24 position for value in marketing this year. Set in the city of Pittsburgh, University Of Pittsburgh Pittsburgh Campus is a very large public institution. In-state tuition and fees average $21,926, with out-of-state students paying around $41,430. Students borrow a median of $25,606 to complete the marketing program here. Marketing graduates of University Of Pittsburgh Pittsburgh Campus earn a median of $46,239 early in their careers. Set against $25,606 in median debt, that is a healthy payoff. University Of Pittsburgh Pittsburgh Campus admits about 58% of applicants.
Desales University earned the #25 position for value in marketing this year. Located in the suburb of Center Valley, Desales University is a mid-sized private not-for-profit university. Students from in state pay about $46,800 in tuition and fees. Typical student debt for marketing graduates is $21,000. Soon after graduation, marketing degree recipients from Desales University generally make around $44,441. Weighed against typical debt, the earnings make a compelling case for value. Desales University admits about 77% of applicants.
Rest of the Top 35 Best Value Marketing Schools
Not far behind, these schools also offered excellent value in marketing:
View All Marketing Rankings >
Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 72 schools evaluated.
*Averages shown above reflect the top 32 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
