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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing Schools in Idaho

5 Colleges in the United States
$19,828 Avg Student Debt
$50,763 Avg Median Earnings (10yr)
2026 Best Value Marketing Badge [Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.

For its 2026 best-value ranking, College Factual looked at 9 schools to find the best return on investment for marketing students.

What’s on this page:

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2026 Best Value Marketing Schools in Idaho

Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.

Best Value Marketing Schools

1

For return on investment in marketing, no school beat Brigham Young University Idaho this year. Located in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit university. Expect in-state tuition and fees of around $4,800. Marketing graduates carry a median of $10,630 in student loans. Marketing graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.

2

A rank of #2 makes College Of Western Idaho one of the best values for marketing. Located in the rural area of Nampa, College Of Western Idaho is a very large public university. Expect in-state tuition and fees of around $3,446, compared with $7,454 for out-of-state students. Students borrow a median of $12,497 to complete the marketing program here. Soon after graduation, marketing degree recipients from College Of Western Idaho generally make around $40,963.

3

The strong cost-to-outcome balance at University Of Idaho earned it the #3 place for marketing. University Of Idaho is a large public school located in the town of Moscow. In-state tuition and fees average $9,084, with out-of-state students paying around $28,320. Typical student debt for marketing graduates is $24,926. Marketing graduates of University Of Idaho earn a median of $45,555 early in their careers. That is a strong return on a $24,926 median debt. University Of Idaho admits about 76% of applicants.

4

The strong cost-to-outcome balance at Idaho State University earned it the #4 place for marketing. Located in the city of Pocatello, Idaho State University is a large public university. In-state tuition and fees average $8,610, compared with $27,720 for out-of-state students. Typical student debt for marketing graduates is $25,123. Soon after graduation, marketing degree recipients from Idaho State University generally make around $39,605. That is a strong return on a $25,123 median debt.

5

Boise State University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Located in the city of Boise, Boise State University is a very large public university. Students from in state pay about $9,048 in tuition and fees, while out-of-state students pay about $27,788. Typical student debt for marketing graduates is $22,000. Soon after graduation, marketing degree recipients from Boise State University generally make around $45,024. Set against $22,000 in median debt, that is a healthy payoff. Boise State University admits about 87% of applicants.

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The College Of Idaho crest
The College Of Idaho
Caldwell, ID

The College Of Idaho ranked #6 on our 2026 list of the best value marketing schools. The College Of Idaho is a small private not-for-profit school located in the suburb of Caldwell. In-state tuition and fees average $37,845. Marketing graduates carry a median of $23,789 in student loans. Soon after graduation, marketing degree recipients from The College Of Idaho generally make around $30,968. Weighed against typical debt, the earnings make a compelling case for value. Roughly 49% of applicants are accepted.

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Notes and References

The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 9 schools evaluated.

*Averages shown above reflect the top 5 ranked schools only.

More about our data sources and methodologies.

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