by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2026 ranking, College Factual evaluated 40 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Leading the list is Brigham Young University Idaho, our #1 best value for marketing in the Rocky Mountains Region. Brigham Young University Idaho is a very large private not-for-profit school located in the town of Rexburg. Students from in state pay about $4,800 in tuition and fees. Typical student debt for marketing graduates is $10,630. Early-career marketing graduates make about $49,026. That is a strong return on a $10,630 median debt. The acceptance rate is 96%.
A rank of #2 makes Utah Valley University one of the best values for marketing. Utah Valley University is a very large public school located in the city of Orem. Expect in-state tuition and fees of around $6,507, compared with $18,489 for out-of-state students. Students borrow a median of $12,044 to complete the marketing program here. Early-career marketing graduates make about $54,173. That is a strong return on a $12,044 median debt.
College Of Western Idaho came in at #3 on our 2026 list of the best value marketing schools. Set in the rural area of Nampa, College Of Western Idaho is a very large public institution. Expect in-state tuition and fees of around $3,446, compared with $7,454 for out-of-state students. Typical student debt for marketing graduates is $12,497. Early-career marketing graduates make about $40,963.
Latter Day Saints Business College is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Latter Day Saints Business College is a large private not-for-profit school located in the city of Salt Lake City. Expect in-state tuition and fees of around $4,004. Graduates go on to earn a median of $50,630 ten years after entry.
Western Governors University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. Students from in state pay about $8,658 in tuition and fees. Students borrow a median of $21,232 to complete the marketing program here. Marketing graduates of Western Governors University earn a median of $52,877 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
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Weber State University earned the #6 position for value in marketing this year. Located in the city of Ogden, Weber State University is a very large public university. Expect in-state tuition and fees of around $6,557, with out-of-state students paying around $17,545. Students borrow a median of $18,076 to complete the marketing program here. Early-career marketing graduates make about $53,592. Set against $18,076 in median debt, that is a healthy payoff.
Utah State University ranked #7 on our 2026 list of the best value marketing schools. Located in the city of Logan, Utah State University is a very large public university. Students from in state pay about $8,560 in tuition and fees, while out-of-state students pay about $24,993. Students borrow a median of $13,801 to complete the marketing program here. Soon after graduation, marketing degree recipients from Utah State University generally make around $54,562. Weighed against typical debt, the earnings make a compelling case for value. Utah State University admits about 92% of applicants.
University Of Wyoming earned the #8 position for value in marketing this year. Set in the town of Laramie, University Of Wyoming is a large public institution. In-state tuition and fees average $7,768, compared with $24,178 for out-of-state students. Marketing graduates carry a median of $22,597 in student loans. Early-career marketing graduates make about $41,786. That is a strong return on a $22,597 median debt. University Of Wyoming admits about 97% of applicants.
Southern Utah University landed the #9 spot for marketing value this year. Set in the town of Cedar City, Southern Utah University is a very large public institution. Expect in-state tuition and fees of around $6,962, while out-of-state students pay about $21,192. Students borrow a median of $12,886 to complete the marketing program here. Early-career marketing graduates make about $39,150. That is a strong return on a $12,886 median debt. Roughly 82% of applicants are accepted.
University Of Utah landed the #10 spot for marketing value this year. University Of Utah is a very large public school located in the city of Salt Lake City. Expect in-state tuition and fees of around $9,620, with out-of-state students paying around $30,860. Marketing graduates carry a median of $20,632 in student loans. Soon after graduation, marketing degree recipients from University Of Utah generally make around $56,011. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Pickens Technical College earned the #11 position for value in marketing this year. Located in the city of Aurora, Pickens Technical College is a small public university. Expect in-state tuition and fees of around $5,140, with out-of-state students paying around $9,250. Typical student debt for marketing graduates is $10,250. Soon after graduation, marketing degree recipients from Pickens Technical College generally make around $35,622. Weighed against typical debt, the earnings make a compelling case for value.
University Of Idaho ranked #12 on our 2026 list of the best value marketing schools. Located in the town of Moscow, University Of Idaho is a large public university. The average in-state cost of tuition and fees is $9,084, with out-of-state students paying around $28,320. Marketing graduates carry a median of $24,926 in student loans. Soon after graduation, marketing degree recipients from University Of Idaho generally make around $45,555. That is a strong return on a $24,926 median debt. Roughly 76% of applicants are accepted.
Brigham Young University Provo ranked #13 on our 2026 list of the best value marketing schools. Set in the city of Provo, Brigham Young University Provo is a very large private not-for-profit institution. Expect in-state tuition and fees of around $6,688. Typical student debt for marketing graduates is $10,500. Marketing graduates of Brigham Young University Provo earn a median of $64,256 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 68% of applicants are accepted.
Colorado State University Pueblo earned the #14 position for value in marketing this year. Located in the city of Pueblo, Colorado State University Pueblo is a large public university. Expect in-state tuition and fees of around $9,720, with out-of-state students paying around $17,944. Students borrow a median of $25,325 to complete the marketing program here. Early-career marketing graduates make about $49,098. Set against $25,325 in median debt, that is a healthy payoff. The acceptance rate is 95%.
Colorado State University Global Campus came in at #15 for value in marketing this year. Set in the city of Denver, Colorado State University Global Campus is a large public institution. The average in-state cost of tuition and fees is $9,000. Marketing graduates carry a median of $29,956 in student loans. Soon after graduation, marketing degree recipients from Colorado State University Global Campus generally make around $55,814. That is a strong return on a $29,956 median debt. Roughly 98% of applicants are accepted.
Metropolitan State College Of Denver ranked #16 on our 2026 list of the best value marketing schools. Metropolitan State College Of Denver is a very large public school located in the city of Denver. The average in-state cost of tuition and fees is $11,124, while out-of-state students pay about $30,684. Typical student debt for marketing graduates is $24,000. Marketing graduates of Metropolitan State College Of Denver earn a median of $52,216 early in their careers. Set against $24,000 in median debt, that is a healthy payoff. Metropolitan State College Of Denver admits about 99% of applicants.
Dixie State College Of Utah ranked #17 on our 2026 list of the best value marketing schools. Dixie State College Of Utah is a large public school located in the city of Saint George. The average in-state cost of tuition and fees is $6,306, compared with $18,246 for out-of-state students. Marketing graduates carry a median of $18,666 in student loans. Marketing graduates of Dixie State College Of Utah earn a median of $42,266 early in their careers. Set against $18,666 in median debt, that is a healthy payoff.
The University Of Montana earned the #18 position for value in marketing this year. Located in the city of Missoula, The University Of Montana is a large public university. The average in-state cost of tuition and fees is $8,552, with out-of-state students paying around $33,671. Marketing graduates carry a median of $24,342 in student loans. Early-career marketing graduates make about $42,654. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.
Idaho State University landed the #19 spot for marketing value this year. Set in the city of Pocatello, Idaho State University is a large public institution. The average in-state cost of tuition and fees is $8,610, compared with $27,720 for out-of-state students. Typical student debt for marketing graduates is $25,123. Early-career marketing graduates make about $39,605. That is a strong return on a $25,123 median debt.
University Of Colorado Denver landed the #20 spot for marketing value this year. Set in the city of Denver, University Of Colorado Denver is a very large public institution. Students from in state pay about $10,383 in tuition and fees, with out-of-state students paying around $29,391. Typical student debt for marketing graduates is $26,582. Soon after graduation, marketing degree recipients from University Of Colorado Denver generally make around $66,022. Set against $26,582 in median debt, that is a healthy payoff. University Of Colorado Denver admits about 75% of applicants.
Boise State University ranked #21 on our 2026 list of the best value marketing schools. Boise State University is a very large public school located in the city of Boise. The average in-state cost of tuition and fees is $9,048, while out-of-state students pay about $27,788. Students borrow a median of $22,000 to complete the marketing program here. Early-career marketing graduates make about $45,024. Weighed against typical debt, the earnings make a compelling case for value. Boise State University admits about 87% of applicants.
Colorado State University Fort Collins landed the #22 spot for marketing value this year. Located in the city of Fort Collins, Colorado State University Fort Collins is a very large public university. In-state tuition and fees average $13,373, with out-of-state students paying around $35,061. Marketing graduates carry a median of $22,843 in student loans. Early-career marketing graduates make about $51,693. Set against $22,843 in median debt, that is a healthy payoff. Roughly 88% of applicants are accepted.
The College Of Idaho ranked #23 on our 2026 list of the best value marketing schools. Located in the suburb of Caldwell, The College Of Idaho is a small private not-for-profit university. The average in-state cost of tuition and fees is $37,845. Students borrow a median of $23,789 to complete the marketing program here. Early-career marketing graduates make about $30,968. Weighed against typical debt, the earnings make a compelling case for value. Roughly 49% of applicants are accepted.
Regis University came in at #24 for value in marketing this year. Regis University is a moderately-sized private not-for-profit school located in the city of Denver. In-state tuition and fees average $28,140. Students borrow a median of $31,773 to complete the marketing program here. Soon after graduation, marketing degree recipients from Regis University generally make around $72,028. That is a strong return on a $31,773 median debt. Roughly 86% of applicants are accepted.
Westminster College Utah landed the #25 spot for marketing value this year. Westminster College Utah is a small private not-for-profit school located in the city of Salt Lake City. The average in-state cost of tuition and fees is $43,528. Students borrow a median of $19,500 to complete the marketing program here. Marketing graduates of Westminster College Utah earn a median of $48,069 early in their careers. That is a strong return on a $19,500 median debt. The acceptance rate is 67%.
These schools rounded out the top of this year’s marketing value ranking:
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 40 schools evaluated.
*Averages shown above reflect the top 22 ranked schools only.
More about our data sources and methodologies.