2026 Best Value Marketing Schools in Kentucky
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 12 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
2026 Best Value Marketing Schools in Kentucky
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Best Value Marketing Schools
Our analysis ranked Murray State University the best value for a degree in marketing in Kentucky. Located in the town of Murray, Murray State University is a large public university. In-state tuition and fees average $9,900, with out-of-state students paying around $19,836. Marketing graduates carry a median of $21,997 in student loans. Early-career marketing graduates make about $45,042. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Students looking for strong value in marketing will find it at Eastern Kentucky University, which ranked #2. Located in the town of Richmond, Eastern Kentucky University is a large public university. Expect in-state tuition and fees of around $10,320, with out-of-state students paying around $21,230. Marketing graduates carry a median of $25,189 in student loans. Soon after graduation, marketing degree recipients from Eastern Kentucky University generally make around $40,968. That is a strong return on a $25,189 median debt. Roughly 78% of applicants are accepted.
Students looking for strong value in marketing will find it at Western Kentucky University, which ranked #3. Located in the city of Bowling Green, Western Kentucky University is a large public university. The average in-state cost of tuition and fees is $11,652, with out-of-state students paying around $27,000. Students borrow a median of $23,250 to complete the marketing program here. Soon after graduation, marketing degree recipients from Western Kentucky University generally make around $42,478. Set against $23,250 in median debt, that is a healthy payoff. Western Kentucky University admits about 94% of applicants.
Morehead State University came in at #4 on our 2026 list of the best value marketing schools. Morehead State University is a moderately-sized public school located in the town of Morehead. In-state tuition and fees average $10,024, with out-of-state students paying around $14,980. Marketing graduates carry a median of $25,900 in student loans. Marketing graduates of Morehead State University earn a median of $38,636 early in their careers. Set against $25,900 in median debt, that is a healthy payoff. Morehead State University admits about 77% of applicants.
University Of Kentucky came in at #5 on our 2026 list of the best value marketing schools. Located in the city of Lexington, University Of Kentucky is a very large public university. In-state tuition and fees average $13,502, with out-of-state students paying around $34,140. Marketing graduates carry a median of $24,225 in student loans. Early-career marketing graduates make about $48,100. Set against $24,225 in median debt, that is a healthy payoff. The acceptance rate is 93%.
Georgetown College ranked #6 on our 2026 list of the best value marketing schools. Set in the town of Georgetown, Georgetown College is a small private not-for-profit institution. In-state tuition and fees average $42,840. Typical student debt for marketing graduates is $26,938. Marketing graduates of Georgetown College earn a median of $43,752 early in their careers. Set against $26,938 in median debt, that is a healthy payoff. Roughly 91% of applicants are accepted.
University Of Louisville landed the #7 spot for marketing value this year. Located in the city of Louisville, University Of Louisville is a very large public university. In-state tuition and fees average $13,136, with out-of-state students paying around $29,482. Marketing graduates carry a median of $21,384 in student loans. Soon after graduation, marketing degree recipients from University Of Louisville generally make around $47,704. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 79%.
Campbellsville University came in at #8 for value in marketing this year. Campbellsville University is a large private not-for-profit school located in the town of Campbellsville. In-state tuition and fees average $27,998. Marketing graduates carry a median of $24,148 in student loans. Soon after graduation, marketing degree recipients from Campbellsville University generally make around $43,474. Weighed against typical debt, the earnings make a compelling case for value. Campbellsville University admits about 80% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 12 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
