2026 Best Value Marketing Schools in South Carolina
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2026 ranking, College Factual evaluated 18 schools on the balance of cost and outcomes for marketing students.
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2026 Best Value Marketing Schools in South Carolina
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Best Value Marketing Schools
Our analysis ranked University Of South Carolina Upstate the best value for a degree in marketing in South Carolina. Set in the suburb of Spartanburg, University Of South Carolina Upstate is a moderately-sized public institution. In-state tuition and fees average $11,588, with out-of-state students paying around $23,090. Marketing graduates carry a median of $28,000 in student loans. Marketing graduates of University Of South Carolina Upstate earn a median of $39,473 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 67% of applicants are accepted.
Coastal Carolina University came in at #2 on our 2026 list of the best value marketing schools. Set in the city of Conway, Coastal Carolina University is a large public institution. In-state tuition and fees average $11,640, with out-of-state students paying around $29,628. Typical student debt for marketing graduates is $26,000. Soon after graduation, marketing degree recipients from Coastal Carolina University generally make around $35,924. That is a strong return on a $26,000 median debt. Coastal Carolina University admits about 75% of applicants.
A rank of #3 makes Francis Marion University one of the best values for marketing. Francis Marion University is a mid-sized public school located in the rural area of Florence. The average in-state cost of tuition and fees is $11,170, compared with $21,544 for out-of-state students. Students borrow a median of $30,125 to complete the marketing program here. Early-career marketing graduates make about $32,494. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
The strong cost-to-outcome balance at College Of Charleston earned it the #4 place for marketing. Located in the city of Charleston, College Of Charleston is a large public university. In-state tuition and fees average $12,978, with out-of-state students paying around $38,296. Typical student debt for marketing graduates is $22,250. Early-career marketing graduates make about $40,723. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 60%.
Citadel Military College Of South Carolina came in at #5 on our 2026 list of the best value marketing schools. Citadel Military College Of South Carolina is a mid-sized public school located in the city of Charleston. Students from in state pay about $12,570 in tuition and fees, with out-of-state students paying around $38,508. Students borrow a median of $24,305 to complete the marketing program here. Early-career marketing graduates make about $52,909. Set against $24,305 in median debt, that is a healthy payoff. Citadel Military College Of South Carolina admits about 23% of applicants.
Charleston Southern University ranked #6 on our 2026 list of the best value marketing schools. Set in the city of Charleston, Charleston Southern University is a mid-sized private not-for-profit institution. In-state tuition and fees average $32,520. Typical student debt for marketing graduates is $27,569. Soon after graduation, marketing degree recipients from Charleston Southern University generally make around $46,288. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted.
Claflin University came in at #7 for value in marketing this year. Claflin University is a mid-sized private not-for-profit school located in the town of Orangeburg. In-state tuition and fees average $17,046. Students borrow a median of $32,111 to complete the marketing program here. Early-career marketing graduates make about $26,014. Set against $32,111 in median debt, that is a healthy payoff. Roughly 65% of applicants are accepted.
Clemson University came in at #8 for value in marketing this year. Set in the suburb of Clemson, Clemson University is a very large public institution. Students from in state pay about $15,554 in tuition and fees, compared with $40,866 for out-of-state students. Marketing graduates carry a median of $23,250 in student loans. Marketing graduates of Clemson University earn a median of $48,091 early in their careers. Set against $23,250 in median debt, that is a healthy payoff. Roughly 38% of applicants are accepted.
University Of South Carolina Columbia earned the #9 position for value in marketing this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. The average in-state cost of tuition and fees is $12,688, with out-of-state students paying around $36,298. Students borrow a median of $23,750 to complete the marketing program here. Early-career marketing graduates make about $52,374. That is a strong return on a $23,750 median debt. The acceptance rate is 60%.
Anderson University Sc placed #10 among the best values for marketing. Anderson University Sc is a mid-sized private not-for-profit school located in the city of Anderson. The average in-state cost of tuition and fees is $34,970. Marketing graduates carry a median of $25,250 in student loans. Soon after graduation, marketing degree recipients from Anderson University Sc generally make around $37,066. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 55%.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 18 schools evaluated.
*Averages shown above reflect the top 10 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
