Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
College Factual looked at 20 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in Michigan ranking. When you put them all together, these colleges and universities awarded 1,699 bachelor's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Michigan.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
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Every student pursuing a degree in a bachelor's degree in marketing needs to check out Michigan State University. Located in the small city of East Lansing, Michigan State is a public university with a fairly large student population.
Bachelor's recipients from the marketing degree program at Michigan State University earn $11,499 above the average college grad with the same degree when they enter the workforce.
Western Michigan University is a good option for students pursuing a bachelor's degree in marketing. Located in the city of Kalamazoo, WMU is a public university with a fairly large student population.
Marketing bachelor's degree recipients from Western Michigan University receive an earnings boost of around $7,305 above the typical income of marketing graduates.
Grand Valley State University is one of the best schools in the United States for getting a bachelor's degree in marketing. Located in the fringe town of Allendale, GVSU is a public university with a fairly large student population.
Students who graduate with their bachelor's from the marketing program state that they receive average early career wages of $46,022.
Oakland University is one of the finest schools in the United States for getting a bachelor's degree in marketing. Oakland is a large public university located in the large suburb of Rochester Hills.
Those marketing students who get their bachelor's degree from Oakland University make $4,311 more than the average marketing graduate.
Central Michigan is a large public university located in the town of Mount Pleasant.
Bachelor's recipients from the marketing degree program at Central Michigan University earn $9,520 more than the average college graduate in this field shortly after graduation.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
