Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
In 2025, College Factual analyzed 88 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in the Middle Atlantic Region ranking. Combined, these schools handed out 5,458 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To take this into account we consider a school's overall Best Colleges ranking which itself looks at a host of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in the Middle Atlantic Region ranking, along with many other major-related rankings, to help you make that decision.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
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ADBLOCK #171
Best Schools for Bachelor’s Students to Study Marketing in the Middle Atlantic Region
Learn about the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
17 Top Middle Atlantic Region Schools for a Bachelor's in Marketing
University of Pennsylvania is one of the best schools in the country for getting a bachelor's degree in marketing. UPenn is a very large private not-for-profit university located in the city of Philadelphia.
Marketing bachelor's degree recipients from University of Pennsylvania get an earnings boost of approximately $36,652 over the average income of marketing majors.
Every student who is interested in a bachelor's degree in marketing needs to look into Georgetown University. Georgetown is a fairly large private not-for-profit university located in the large city of Washington.
Those marketing students who get their bachelor's degree from Georgetown University make $28,918 more than the average marketing graduate.
Every student who is interested in a bachelor's degree in marketing needs to check out Saint Joseph's University. Located in the city of Philadelphia, St. Joe's is a private not-for-profit university with a medium-sized student population.
Bachelor's recipients from the marketing program at Saint Joseph's University get $4,862 above the average graduate with the same degree when they enter the workforce.
It's difficult to beat George Washington University if you wish to pursue a bachelor's degree in marketing. Located in the large city of Washington, GWU is a private not-for-profit university with a fairly large student population.
Marketing bachelor's degree recipients from George Washington University get an earnings boost of around $8,932 over the average income of marketing graduates.
Located in the suburb of College Park, UMCP is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Maryland - College Park make $15,677 more than the standard marketing student.
Villanova is a fairly large private not-for-profit university located in the large suburb of Villanova.
Marketing bachelor's degree recipients from Villanova University get an earnings boost of about $23,732 over the typical income of marketing graduates.
Located in the large suburb of Newark, UD is a public university with a very large student population.
Bachelor's recipients from the marketing degree program at University of Delaware make $8,489 above the standard college graduate in this field when they enter the workforce.
Located in the city of Syracuse, Syracuse is a private not-for-profit university with a fairly large student population.
Marketing bachelor's degree recipients from Syracuse University receive an earnings boost of about $11,876 above the typical earnings of marketing majors.
Located in the small city of New Brunswick, Rutgers New Brunswick is a public university with a fairly large student population.
Marketing bachelor's degree recipients from Rutgers University - New Brunswick get an earnings boost of approximately $2,744 over the typical earnings of marketing graduates.
Located in the large suburb of South Orange, Seton Hall is a private not-for-profit university with a moderately-sized student population.
Marketing bachelor's degree recipients from Seton Hall University earn a boost of approximately $4,299 above the average income of marketing graduates.
Fordham U is a fairly large private not-for-profit university located in the large city of Bronx.
Bachelor's recipients from the marketing major at Fordham University get $9,360 above the typical graduate with the same degree when they enter the workforce.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools in the Middle Atlantic Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
