Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
College Factual looked at 7 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in Kentucky ranking. Combined, these schools handed out 692 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a school's overall Best Colleges ranking which itself looks at a host of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Kentucky.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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It's difficult to beat University of Kentucky if you wish to pursue a bachelor's degree in marketing. Located in the large city of Lexington, UK is a public university with a very large student population.
Those marketing students who get their bachelor's degree from University of Kentucky receive $4,055 more than the typical marketing graduate.
University of Louisville is a good decision for individuals pursuing a bachelor's degree in marketing. UofL is a very large public university located in the city of Louisville.
Those marketing students who get their bachelor's degree from University of Louisville earn $3,659 more than the standard marketing student.
Any student who is interested in a bachelor's degree in marketing needs to take a look at Western Kentucky University. WKU is a fairly large public university located in the small city of Bowling Green.
Bachelor's graduates who receive their degree from the marketing program make about $42,478 for their early career.
Eastern Kentucky University is a great choice for students interested in a bachelor's degree in marketing. Located in the town of Richmond, Eastern is a public university with a large student population.
After graduation, marketing bachelor's recipients typically make an average of $40,968 in the first five years of their career.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
by our College Data Analytics Team
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
