[Other General Merchandising, Sales, and Related Marketing Operations](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/general-merchandising-sales-and-related-marketing-operations-other/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
For its 2026 best-value ranking, College Factual looked at 26 schools to find the best return on investment for other general merchandising, sales, and related marketing operations students.
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Where you study other general merchandising, sales, and related marketing operations affects both what you pay and what you earn. To help, we created our Best Value Other General Merchandising, Sales, and Related Marketing Operations Schools ranking. We score each school on the balance of tuition, student debt, and post-graduation earnings to surface the best value.
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We offer a number of rankings, including this Best Value Other General Merchandising, Sales, and Related Marketing Operations Schools list, to help you decide. More interested in schools in a specific area of the country? Filter this list by region or state.
To further help you make the college decision, we have developed a unique tool called College Combat that lets you compare schools on the factors that matter most to you.
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If you want to know which schools deliver the best value for the other general merchandising, sales, and related marketing operations degrees they offer, see the list below.
Our analysis ranked Orange Coast College the best value for a degree in other general merchandising, sales, and related marketing operations in the United States. Orange Coast College is a very large public school located in the city of Costa Mesa. Expect in-state tuition and fees of around $1,392, with out-of-state students paying around $11,640. Typical student debt for other general merchandising, sales, and related marketing operations graduates is $8,978. Early-career other general merchandising, sales, and related marketing operations graduates make about $46,306. Set against $8,978 in median debt, that is a healthy payoff.
A rank of #2 makes Northcentral Technical College one of the best values for other general merchandising, sales, and related marketing operations. Northcentral Technical College is a moderately-sized public school located in the city of Wausau. In-state tuition and fees average $4,889, while out-of-state students pay about $7,132. Typical student debt for other general merchandising, sales, and related marketing operations graduates is $11,709. Other General Merchandising, Sales, And Related Marketing Operations graduates of Northcentral Technical College earn a median of $41,696 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Georgia State University is a great value for students pursuing a degree in other general merchandising, sales, and related marketing operations, landing the #3 spot this year. Located in the city of Atlanta, Georgia State University is a very large public university. In-state tuition and fees average $8,664, compared with $24,840 for out-of-state students. Other General Merchandising, Sales, And Related Marketing Operations graduates carry a median of $26,000 in student loans. Early-career other general merchandising, sales, and related marketing operations graduates make about $16,682. Set against $26,000 in median debt, that is a healthy payoff. Georgia State University admits about 55% of applicants.
A rank of #4 makes University Of Missouri Columbia one of the best values for other general merchandising, sales, and related marketing operations. Located in the city of Columbia, University Of Missouri Columbia is a very large public university. The average in-state cost of tuition and fees is $14,837, with out-of-state students paying around $36,056. Students borrow a median of $20,500 to complete the other general merchandising, sales, and related marketing operations program here. Soon after graduation, other general merchandising, sales, and related marketing operations degree recipients from University Of Missouri Columbia generally make around $64,382. That is a strong return on a $20,500 median debt. Roughly 78% of applicants are accepted.
Students looking for strong value in other general merchandising, sales, and related marketing operations will find it at Sullivan University, which ranked #5. Located in the city of Louisville, Sullivan University is a mid-sized private for-profit university. The average in-state cost of tuition and fees is $15,480. Typical student debt for other general merchandising, sales, and related marketing operations graduates is $28,394. Soon after graduation, other general merchandising, sales, and related marketing operations degree recipients from Sullivan University generally make around $54,104. Set against $28,394 in median debt, that is a healthy payoff.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 26 schools evaluated.
*Averages shown above reflect the top 2 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
