[Other General Merchandising, Sales, and Related Marketing Operations](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/general-merchandising-sales-and-related-marketing-operations-other/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 4 schools to build this 2026 ranking of the best value other general merchandising, sales, and related marketing operations schools.
What’s on this page:
If you want to know which schools deliver the best value for the other general merchandising, sales, and related marketing operations degrees they offer, see the list below.
For return on investment in other general merchandising, sales, and related marketing operations, no school beat Georgia State University this year. Located in the city of Atlanta, Georgia State University is a very large public university. Expect in-state tuition and fees of around $8,664, while out-of-state students pay about $24,840. Students borrow a median of $26,000 to complete the other general merchandising, sales, and related marketing operations program here. Soon after graduation, other general merchandising, sales, and related marketing operations degree recipients from Georgia State University generally make around $16,682. Set against $26,000 in median debt, that is a healthy payoff. Roughly 55% of applicants are accepted.
Sullivan University came in at #2 on our 2026 list of the best value other general merchandising, sales, and related marketing operations schools. Set in the city of Louisville, Sullivan University is a mid-sized private for-profit institution. The average in-state cost of tuition and fees is $15,480. Typical student debt for other general merchandising, sales, and related marketing operations graduates is $28,394. Other General Merchandising, Sales, And Related Marketing Operations graduates of Sullivan University earn a median of $54,104 early in their careers. Set against $28,394 in median debt, that is a healthy payoff.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 4 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
