When it comes to popularity, a master's degree in general sales & marketing sits in the middle of the road, ranking #153 out of 343 majors in the country. As such, the degree program isn't offered at every college in the United States, but there are schools that do have a program in the field that are top-notch when it comes to quality.
In 2025, College Factual analyzed 2 schools in order to identify the top ones for its Best General Sales & Marketing Master's Degree Schools ranking. Combined, these schools handed out 628 master's degrees in general sales & marketing to qualified students.
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Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their master's degree from the school. This is because one of the main reasons people pursue their master's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to general sales & marketing students as compared to other majors.
Major Demand - How many other general sales & marketing students want to attend this school to pursue a master's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt general sales & marketing students go into to obtain their master's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized general sales & marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for general sales & marketing students working on their master's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best General Sales & Marketing Master's Degree Schools list to help you make the college decision.
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New York University is one of the best schools in the United States for getting a master's degree in general sales & marketing. Located in the large city of New York, NYU is a private not-for-profit university with a fairly large student population.
Master's students who receive their degree from the sales & marketing program earn around $80,996 in the first couple years of their career.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
