[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 349 schools to find the best return on investment for general sales & marketing students.
Finding the Best Value General Sales & Marketing School for You
The right general sales & marketing school can pay off for years to come. That is why we developed our Best Value General Sales & Marketing Schools ranking. We score each school on the balance of tuition, student debt, and post-graduation earnings to surface the best value.
Since the program you select can have a significant impact on your future, we offer several rankings, including this Best Value General Sales & Marketing Schools list, to help you choose. More interested in schools in a specific area of the country? Filter this list by region or state.
For return on investment in general sales & marketing, no school beat Cerritos College this year. Located in the suburb of Norwalk, Cerritos College is a very large public university. Expect in-state tuition and fees of around $1,364, compared with $12,004 for out-of-state students. General Sales & Marketing graduates carry a median of $11,306 in student loans. Soon after graduation, general sales & marketing degree recipients from Cerritos College generally make around $29,495. Weighed against typical debt, the earnings make a compelling case for value.
Students looking for strong value in general sales & marketing will find it at College Of The Canyons, which ranked #2. Located in the suburb of Santa Clarita, College Of The Canyons is a very large public university. Expect in-state tuition and fees of around $1,166, compared with $10,958 for out-of-state students. Typical student debt for general sales & marketing graduates is $9,776. Soon after graduation, general sales & marketing degree recipients from College Of The Canyons generally make around $51,913. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Cuny Bernard M Baruch College earned it the #3 place for general sales & marketing. Set in the city of New York, Cuny Bernard M Baruch College is a very large public institution. Expect in-state tuition and fees of around $7,464, while out-of-state students pay about $15,414. General Sales & Marketing graduates carry a median of $9,850 in student loans. Soon after graduation, general sales & marketing degree recipients from Cuny Bernard M Baruch College generally make around $61,902. That is a strong return on a $9,850 median debt. Cuny Bernard M Baruch College admits about 48% of applicants.
Saddleback College is a great value for students pursuing a degree in general sales & marketing, landing the #4 spot this year. Located in the suburb of Mission Viejo, Saddleback College is a very large public university. Students from in state pay about $1,432 in tuition and fees, with out-of-state students paying around $14,812. Students borrow a median of $5,707 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Saddleback College generally make around $15,890. Set against $5,707 in median debt, that is a healthy payoff.
Mt San Antonio College came in at #5 on our 2026 list of the best value general sales & marketing schools. Located in the suburb of Walnut, Mt San Antonio College is a very large public university. Expect in-state tuition and fees of around $1,364, compared with $10,464 for out-of-state students. Students borrow a median of $9,384 to complete the general sales & marketing program here. General Sales & Marketing graduates of Mt San Antonio College earn a median of $44,391 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Ventura College ranked #6 on our 2026 list of the best value general sales & marketing schools. Ventura College is a large public school located in the city of Ventura. In-state tuition and fees average $1,426, compared with $9,615 for out-of-state students. Typical student debt for general sales & marketing graduates is $20,250. Early-career general sales & marketing graduates make about $99,778. That is a strong return on a $20,250 median debt.
Lake Land College ranked #7 on our 2026 list of the best value general sales & marketing schools. Located in the rural area of Mattoon, Lake Land College is a moderately-sized public university. Expect in-state tuition and fees of around $4,415, while out-of-state students pay about $14,301. Students borrow a median of $7,769 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Lake Land College generally make around $30,294. Weighed against typical debt, the earnings make a compelling case for value.
Santa Monica College landed the #8 spot for general sales & marketing value this year. Santa Monica College is a very large public school located in the city of Santa Monica. The average in-state cost of tuition and fees is $1,156, compared with $10,708 for out-of-state students. Ten years after enrolling, students earn a median of $42,193.
Washtenaw Community College landed the #9 spot for general sales & marketing value this year. Located in the suburb of Ann Arbor, Washtenaw Community College is a very large public university. Expect in-state tuition and fees of around $2,736, with out-of-state students paying around $6,504. Typical student debt for general sales & marketing graduates is $17,616. General Sales & Marketing graduates of Washtenaw Community College earn a median of $45,332 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Fresno City College placed #10 among the best values for general sales & marketing. Located in the city of Fresno, Fresno City College is a very large public university. Students from in state pay about $1,378 in tuition and fees, while out-of-state students pay about $8,638. General Sales & Marketing graduates carry a median of $7,234 in student loans. Early-career general sales & marketing graduates make about $37,470. That is a strong return on a $7,234 median debt.
Pasadena City College landed the #11 spot for general sales & marketing value this year. Pasadena City College is a very large public school located in the city of Pasadena. The average in-state cost of tuition and fees is $1,180, with out-of-state students paying around $10,924. Typical student debt for general sales & marketing graduates is $9,191. General Sales & Marketing graduates of Pasadena City College earn a median of $38,841 early in their careers. Set against $9,191 in median debt, that is a healthy payoff.
South Georgia Technical College ranked #12 on our 2026 list of the best value general sales & marketing schools. South Georgia Technical College is a mid-sized public school located in the town of Americus. Expect in-state tuition and fees of around $3,992, with out-of-state students paying around $7,202. General Sales & Marketing graduates carry a median of $10,423 in student loans. Soon after graduation, general sales & marketing degree recipients from South Georgia Technical College generally make around $40,497. Set against $10,423 in median debt, that is a healthy payoff.
De Anza College came in at #13 for value in general sales & marketing this year. Set in the city of Cupertino, De Anza College is a very large public institution. In-state tuition and fees average $1,571, while out-of-state students pay about $12,596. Students borrow a median of $7,271 to complete the general sales & marketing program here. Median earnings reach $56,596 ten years out. That is a strong return on a $7,271 median debt.
Orange Coast College ranked #14 on our 2026 list of the best value general sales & marketing schools. Set in the city of Costa Mesa, Orange Coast College is a very large public institution. The average in-state cost of tuition and fees is $1,392, compared with $11,640 for out-of-state students. Typical student debt for general sales & marketing graduates is $8,978. Soon after graduation, general sales & marketing degree recipients from Orange Coast College generally make around $46,306. Set against $8,978 in median debt, that is a healthy payoff.
College Of Dupage placed #15 among the best values for general sales & marketing. Set in the suburb of Glen Ellyn, College Of Dupage is a very large public institution. The average in-state cost of tuition and fees is $4,560, with out-of-state students paying around $12,750. General Sales & Marketing graduates carry a median of $12,492 in student loans. Soon after graduation, general sales & marketing degree recipients from College Of Dupage generally make around $43,025. Weighed against typical debt, the earnings make a compelling case for value.
Central New Mexico Community College landed the #16 spot for general sales & marketing value this year. Central New Mexico Community College is a very large public school located in the city of Albuquerque. In-state tuition and fees average $2,060, compared with $8,684 for out-of-state students. General Sales & Marketing graduates carry a median of $10,112 in student loans. Early-career general sales & marketing graduates make about $34,751. That is a strong return on a $10,112 median debt.
Santa Rosa Junior College placed #17 among the best values for general sales & marketing. Set in the city of Santa Rosa, Santa Rosa Junior College is a very large public institution. The average in-state cost of tuition and fees is $1,318, while out-of-state students pay about $11,308. Students borrow a median of $14,692 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $80,047. Weighed against typical debt, the earnings make a compelling case for value.
Joliet Junior College earned the #18 position for value in general sales & marketing this year. Set in the suburb of Joliet, Joliet Junior College is a very large public institution. Students from in state pay about $4,530 in tuition and fees, compared with $13,800 for out-of-state students. General Sales & Marketing graduates carry a median of $11,995 in student loans. Early-career general sales & marketing graduates make about $40,118. That is a strong return on a $11,995 median debt.
Long Beach City College ranked #19 on our 2026 list of the best value general sales & marketing schools. Set in the city of Long Beach, Long Beach City College is a very large public institution. The average in-state cost of tuition and fees is $1,556, compared with $12,544 for out-of-state students. Typical student debt for general sales & marketing graduates is $6,000. Graduates go on to earn a median of $38,870 ten years after entry. That is a strong return on a $6,000 median debt.
Hutchinson Community College placed #20 among the best values for general sales & marketing. Located in the town of Hutchinson, Hutchinson Community College is a moderately-sized public university. In-state tuition and fees average $3,540, while out-of-state students pay about $4,770. Students borrow a median of $18,148 to complete the general sales & marketing program here. General Sales & Marketing graduates of Hutchinson Community College earn a median of $42,285 early in their careers. That is a strong return on a $18,148 median debt.
College Of Southern Nevada landed the #21 spot for general sales & marketing value this year. College Of Southern Nevada is a very large public school located in the city of Las Vegas. In-state tuition and fees average $4,358, while out-of-state students pay about $13,024. General Sales & Marketing graduates carry a median of $9,980 in student loans. Early-career general sales & marketing graduates make about $35,850. Set against $9,980 in median debt, that is a healthy payoff.
Eastern New Mexico University Roswell Campus ranked #22 on our 2026 list of the best value general sales & marketing schools. Eastern New Mexico University Roswell Campus is a mid-sized public school located in the town of Roswell. In-state tuition and fees average $2,256, compared with $5,616 for out-of-state students. Students borrow a median of $11,110 to complete the general sales & marketing program here. General Sales & Marketing graduates of Eastern New Mexico University Roswell Campus earn a median of $21,129 early in their careers. That is a strong return on a $11,110 median debt.
Diablo Valley College came in at #23 for value in general sales & marketing this year. Located in the suburb of Pleasant Hill, Diablo Valley College is a very large public university. Expect in-state tuition and fees of around $1,312, with out-of-state students paying around $10,320. General Sales & Marketing graduates carry a median of $9,205 in student loans. Early-career general sales & marketing graduates make about $27,813. Weighed against typical debt, the earnings make a compelling case for value.
Allan Hancock College ranked #24 on our 2026 list of the best value general sales & marketing schools. Located in the city of Santa Maria, Allan Hancock College is a large public university. In-state tuition and fees average $1,156, while out-of-state students pay about $9,892. Median earnings reach $42,786 ten years out.
Harper College came in at #25 for value in general sales & marketing this year. Set in the suburb of Palatine, Harper College is a very large public institution. Expect in-state tuition and fees of around $3,894, while out-of-state students pay about $11,874. Students borrow a median of $10,963 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Harper College generally make around $44,523. Weighed against typical debt, the earnings make a compelling case for value.
Rest of the Top 50 Best Value General Sales & Marketing Schools
Not far behind, these schools also offered excellent value in general sales & marketing:
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 349 schools evaluated.
*Averages shown above reflect the top 51 ranked schools only.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
