2026 Best Value General Sales & Marketing Schools in Texas
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 7 schools on the balance of cost and outcomes for general sales & marketing students.
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2026 Best Value General Sales & Marketing Schools in Texas
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
Leading the list is Texas Tech University, our #1 best value for general sales & marketing in Texas. Set in the city of Lubbock, Texas Tech University is a very large public institution. Students from in state pay about $11,852 in tuition and fees, while out-of-state students pay about $24,157. Students borrow a median of $24,271 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $50,332. Set against $24,271 in median debt, that is a healthy payoff. Roughly 73% of applicants are accepted.
Texas A And M University College Station came in at #2 on our 2026 list of the best value general sales & marketing schools. Set in the city of College Station, Texas A And M University College Station is a very large public institution. Expect in-state tuition and fees of around $12,995, with out-of-state students paying around $40,124. Students borrow a median of $22,000 to complete the general sales & marketing program here. General Sales & Marketing graduates of Texas A And M University College Station earn a median of $87,315 early in their careers. Set against $22,000 in median debt, that is a healthy payoff. The acceptance rate is 57%.
The strong cost-to-outcome balance at Baylor University earned it the #3 place for general sales & marketing. Located in the city of Waco, Baylor University is a very large private not-for-profit university. Students from in state pay about $58,100 in tuition and fees. Typical student debt for general sales & marketing graduates is $20,500. Soon after graduation, general sales & marketing degree recipients from Baylor University generally make around $84,271. That is a strong return on a $20,500 median debt. The acceptance rate is 51%.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 7 schools evaluated.
*Averages shown above reflect the top 5 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
