a bachelor's degree in general sales & marketing is more popular than many other degrees. In fact, it ranks #107 out of 363 on popularity of all such degrees in the nation. This means you won't have too much trouble finding schools that offer the degree.
College Factual looked at 7 colleges and universities when compiling its 2025 Best General Sales & Marketing Bachelor's Degree Schools in the Southeast Region ranking. When you put them all together, these colleges and universities awarded 288 bachelor's degrees in general sales & marketing during the 2022-2023 academic year.
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Choosing a Great General Sales & Marketing School for Your Bachelor's Degree
Your choice of general sales & marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
The overall quality of a bachelor's degree school is important to ensure a good education, not just how well they do in a particular major. To account for this we consider a school's overall Best Colleges ranking which itself looks at a collection of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on general sales & marketing students vs. other majors.
Major Demand - The number of general sales & marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for general sales & marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized general sales & marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for general sales & marketing students working on their bachelor's degree.
More Ways to Rank General Sales & Marketing Schools
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best General Sales & Marketing Bachelor's Degree Schools in the Southeast Region list to help you make the college decision.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
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University of South Carolina - Columbia is one of the finest schools in the country for getting a bachelor's degree in general sales & marketing. Located in the midsize city of Columbia, UofSC is a public university with a very large student population.
Students who graduate with their bachelor's from the sales & marketing program report average early career wages of $45,052.
Kennesaw State University is one of the best schools in the United States for getting a bachelor's degree in general sales & marketing. KSU Georgia is a fairly large public university located in the large suburb of Kennesaw.
Those general sales & marketing students who get their bachelor's degree from Kennesaw State University receive $22,350 more than the average sales & marketing graduate.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).