If you plan on getting your bachelor's degree in general sales & marketing, you won't be alone since the degree program is ranked #107 in the country in terms of popularity. As a result, there are many college that offer the degree, making your choice of school a hard one.
In 2025, College Factual analyzed 5 schools in order to identify the top ones for its Best General Sales & Marketing Bachelor's Degree Schools in the Southwest Region ranking. Combined, these schools handed out 403 bachelor's degrees in general sales & marketing to qualified students.
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Choosing a Great General Sales & Marketing School for Your Bachelor's Degree
Your choice of general sales & marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a school's overall Best Colleges ranking which itself looks at a combination of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on general sales & marketing students vs. other majors.
Major Demand - The number of general sales & marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for general sales & marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized general sales & marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for general sales & marketing students working on their bachelor's degree.
More Ways to Rank General Sales & Marketing Schools
Since picking the right college can be one of the most important decisions of your life, we've developed the Best General Sales & Marketing Bachelor's Degree Schools in the Southwest Region ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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Texas A&M University - College Station is one of the finest schools in the country for getting a bachelor's degree in general sales & marketing. Texas A&M College Station is a fairly large public university located in the midsize city of College Station.
General Sales & Marketing bachelor's degree recipients from Texas A&M University - College Station get an earnings boost of around $7,031 over the typical earnings of general sales & marketing graduates.
Every student who is interested in a bachelor's degree in general sales & marketing has to look into Baylor University. Located in the midsize city of Waco, Baylor is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the general sales & marketing program at Baylor University earn $24,930 above the standard college graduate with the same degree when they enter the workforce.
University of Houston is one of the finest schools in the country for getting a bachelor's degree in general sales & marketing. UH is a very large public university located in the city of Houston.
Students who graduate with their bachelor's from the sales & marketing program report average early career earnings of $50,957.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Your choice of general sales & marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
