If you plan on getting your bachelor's degree in general sales & marketing, you won't be alone since the degree program is ranked #107 in the country in terms of popularity. As a result, there are many college that offer the degree, making your choice of school a hard one.
For its 2025 ranking, College Factual looked at 6 schools in the Great Lakes Region to determine which ones were the best for general sales & marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 452 bachelor's degrees in general sales & marketing during the 2022-2023 academic year.
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Choosing a Great General Sales & Marketing School for Your Bachelor's Degree
The sales & marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality sales & marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to general sales & marketing students as compared to other majors.
Major Demand - How many other general sales & marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt general sales & marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized general sales & marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for general sales & marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best General Sales & Marketing Bachelor's Degree Schools in the Great Lakes Region list to help you make the college decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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University of Wisconsin - Madison is a great choice for individuals pursuing a bachelor's degree in general sales & marketing. Located in the city of Madison, UW - Madison is a public university with a fairly large student population.
Bachelor's graduates who receive their degree from the sales & marketing program make an average of $57,760 in the first couple years of working.
Purdue University - Main Campus is one of the finest schools in the country for getting a bachelor's degree in general sales & marketing. Purdue is a fairly large public university located in the city of West Lafayette.
General Sales & Marketing bachelor's degree recipients from Purdue University - Main Campus earn a boost of about $6,206 over the typical earnings of general sales & marketing majors.
It is difficult to beat Ball State University if you wish to pursue a bachelor's degree in general sales & marketing. Ball State is a very large public university located in the small city of Muncie.
Bachelor's recipients from the general sales & marketing degree program at Ball State University make $8,810 more than the average college grad in this field when they enter the workforce.
University of Akron Main Campus is one of the best schools in the United States for getting a bachelor's degree in general sales & marketing. University of Akron Main Campus is a large public university located in the city of Akron.
Bachelor's students who receive their degree from the sales & marketing program earn an average of $49,605 in the first couple years of their career.
BGSU is a fairly large public university located in the fringe town of Bowling Green.
Bachelor's recipients from the general sales & marketing degree program at Bowling Green State University - Main Campus make $2,399 above the average college grad with the same degree shortly after graduation.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The sales & marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality sales & marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
