by our College Data Analytics TeamA major in Business and Personal/Financial Services Marketing Operations involves the study of Business And Personal/financial Services Marketing Operations. A Program That Prepares Individuals To Perform Marketing And Operational Tasks Associated With The Provision Of Personal And Financial Services. Includes Instruction In Banking, Marketing Research, Advertising, Promotional Campaign Organization, Insurance, Media Relations, And Applicable Technical And Administrative Skills. Continue reading for the important information every business and personal/financial services marketing operations major should know — including career paths, salary data, the skills you will develop, and the best colleges offering business and personal/financial services marketing operations programs.
Across the country, business and personal/financial services marketing operations is a popular field of study, with 26 degrees awarded annually.
Our 2026 Best Business and Personal/Financial Services Marketing Operations Schools ranking analyzes these 3 schools to determine the best overall colleges for business and personal/financial services marketing operations students. Continue reading to check out one of our many unbiased rankings of business and personal/financial services marketing operations programs later in this article.
Studies in Business and Personal/Financial Services Marketing Operations develop a specific mix of skills, knowledge, and abilities — derived from O*NET surveys of workers in the occupations business and personal/financial services marketing operations graduates commonly enter.
The skill set developed in a business and personal/financial services marketing operations program reflects the day-to-day work of related occupations:
Per O*NET surveys, a business and personal/financial services marketing operations major emphasizes the following knowledge areas:
There are several business and personal/financial services marketing operations degree levels. The table below shows the typical length of the most common levels, and how many graduates earn each one.
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Associate Degree | 2 years | 19 |
| Master’s Degree | 1-3 years | 1 |
People currently working in careers related to business and personal/financial services marketing operations tend to have obtained the following education levels.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 55.0% |
| High school diploma or equivalent | 15.8% |
| Master’s degree | 15.0% |
| Some college courses | 5.1% |
| Post-baccalaureate certificate | 4.9% |
| Associate’s degree (or other 2-year) | 2.8% |
| Postsecondary certificate | 1.5% |
View the chart below to get an idea of what level of education most of those in business and personal/financial services marketing operations careers hold.
Source: ONET Online education / training / experience requirements.*
A degree in business and personal/financial services marketing operations can lead to numerous career paths. These are some of the most common occupations related to business and personal/financial services marketing operations.
The following options are some of the most in-demand careers related to business and personal/financial services marketing operations.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Securities, Commodities, and Financial Services Sales Agents | 1,156,027 | 9.2% |
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Search Marketing Strategists | 199,758 | 8.2% |
Federal data tracks median earnings of business and personal/financial services marketing operations graduates 1, 4, and 5 years after completion. Earnings tend to climb as graduates gain experience.
| Years Out | Median Earnings |
|---|---|
| 1 year | $37,031 |
| 4 years | $44,812 |
| 5 years | $50,781 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.
Salaries for business and personal/financial services marketing operations graduates vary widely by occupation. The following table shows the top highest-paying careers business and personal/financial services marketing operations grads often go into.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Search Marketing Strategists | $85,177 |
| Securities, Commodities, and Financial Services Sales Agents | $49,944 |
With 3 different business and personal/financial services marketing operations programs to choose from, finding the best fit can be a challenge. We have analyzed these schools to produce unbiased business and personal/financial services marketing operations school rankings to help you.
Students interested in business and personal/financial services marketing operations, you may also want to explore other closely related fields of study within the same broad area.
More about our data sources and methodologies.
