by our College Data Analytics TeamA major in Tourism and Travel Services Marketing Operations explores Tourism And Travel Services Marketing Operations. A Program That Prepares Individuals To Provide Direct Retail Services To Hotel And Motel Clients And Customers In A Variety Of Settings. Includes Instruction In The Principles Of Hotel/motel Operations, Customer Sales And Assistance Operations And Techniques, Telephone Operations, And Basic Office Management. Read on to learn the important information every tourism and travel services marketing operations student should know — including career paths, salary data, the skills you will develop, and the best colleges offering tourism and travel services marketing operations programs.
Across the country, tourism and travel services marketing operations draws strong interest, with 144 degrees awarded annually.
Our 2026 Best Tourism and Travel Services Marketing Operations Schools ranking analyzes these 17 schools to determine the best overall colleges for tourism and travel services marketing operations students. Continue reading to check out one of our many unbiased rankings of tourism and travel services marketing operations programs later in this article.
Programs in Tourism and Travel Services Marketing Operations build a specific mix of skills, knowledge, and abilities — derived from O*NET surveys of workers in the occupations tourism and travel services marketing operations graduates commonly enter.
The skill set emphasized by a tourism and travel services marketing operations program reflects the day-to-day work of related occupations:
Per O*NET surveys, a tourism and travel services marketing operations major emphasizes the following knowledge areas:
There are several tourism and travel services marketing operations degree levels. The table below shows the typical length of the most common levels, and how many graduates earn each one.
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 11 |
| Associate Degree | 2 years | 28 |
| Bachelor’s Degree | 4 years | 20 |
| Master’s Degree | 1-3 years | 64 |
People currently working in careers related to tourism and travel services marketing operations tend to have obtained the following education levels.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 32.5% |
| Associate’s degree (or other 2-year) | 22.7% |
| High school diploma or equivalent | 17.3% |
| Master’s degree | 13.6% |
| Postsecondary certificate | 7.2% |
| Some college courses | 5.2% |
| Post-baccalaureate certificate | 1.5% |
View the chart below to get an idea of what level of education most of those in tourism and travel services marketing operations careers hold.
Source: ONET Online education / training / experience requirements.*
A degree in tourism and travel services marketing operations can lead to a variety of career paths. Here are some of the most common occupations related to tourism and travel services marketing operations.
The following options are some of the most in-demand careers related to tourism and travel services marketing operations.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Travel Agents | 926,319 | -3.5% |
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Search Marketing Strategists | 199,758 | 8.2% |
Federal data tracks median earnings of tourism and travel services marketing operations graduates 1, 4, and 5 years after completion. Earnings tend to climb as graduates gain experience.
| Years Out | Median Earnings |
|---|---|
| 1 year | $37,031 |
| 4 years | $44,812 |
| 5 years | $50,781 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.
Salaries for tourism and travel services marketing operations graduates vary widely by occupation. The following table shows the top highest-paying careers tourism and travel services marketing operations grads often go into.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Search Marketing Strategists | $85,177 |
| Travel Agents | $65,314 |
With 17 different tourism and travel services marketing operations programs to choose from, finding the best fit can be a challenge. We have analyzed these schools to produce unbiased tourism and travel services marketing operations school rankings to help you.
Students interested in tourism and travel services marketing operations, you may also want to explore other closely related fields of study within the same broad area.
More about our data sources and methodologies.
