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Business, Management & Marketing at University of Wisconsin - Madison

We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. In addition, we cover how UW - Madison ranks in comparison to other schools with business, management & marketing programs.

Go directly to any of the following sections:

• Available Degrees
• Rankings
• Student Demographics

Business, Management & Marketing Degrees Available at UW - Madison

• Basic Certificates in Business, Management & Marketing
• Bachelor’s Degree in Business, Management & Marketing
• Graduate Certificates in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing
• Doctorate Degree in Business, Management & Marketing

UW - Madison Business, Management & Marketing Rankings

In College Factual's most recent rankings for the best schools for business, management & marketing majors, UW - Madison came in at #26. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Wisconsin.

Ranking Type	Rank
Best Business, Management & Marketing Doctor’s Degree Schools	10
Best Business, Management & Marketing Bachelor’s Degree Schools	22
Best Business, Management & Marketing Schools	26
Best Business, Management & Marketing Graduate Degree Schools	36
Best Business, Management & Marketing Master’s Degree Schools	38

Popularity of Business, Management & Marketing at UW - Madison

During the 2021-2022 academic year, University of Wisconsin - Madison handed out 1669 bachelor's degrees in business, management & marketing. This is an increase of 3% over the previous year when 1,628 degrees were handed out.

In 2022, 342 students received their master’s degree in business, management & marketing from UW - Madison. This makes it the #158 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 14 students received their doctoral degrees in business, management & marketing in 2022, making the school the #56 most popular school in the United States for this category of students.

How Much Does a Bachelor’s in Business, Management & Marketing from UW - Madison Cost?

UW - Madison Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UW - Madison paid an average of $1,627 per credit hour in 2022-2023. The average for in-state students was $402 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

	In State	Out of State
Tuition	$9,644	$39,042
Fees	$1,561	$1,561
Books and Supplies	$1,100	$1,100
On Campus Room and Board	$13,500	$13,500
On Campus Other Expenses	$3,100	$3,100

Learn more about UW - Madison tuition and fees.

UW - Madison Business, Management & Marketing Bachelor’s Program Diversity

Of the 1,669 students who graduated with a Bachelor’s in business, management & marketing from UW - Madison in 2022, 56% were men and 44% were women.

The majority of bachelor's degree recipients in this major at UW - Madison are white. In the most recent graduating class for which data is available, 78% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a bachelor's in business, management & marketing.

Ethnic Background	Number of Students
Asian	95
Black or African American	14
Hispanic or Latino	89
White	1,299
Non-Resident Aliens	78
Other Races	94

Does UW - Madison Offer an Online Bachelor’s in Business, Management & Marketing?

If you’re interested in online learning, you’re in luck. UW - Madison does offer online classes in its business, management & marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.

UW - Madison Business, Management & Marketing Master’s Program Diversity

During the 2021-2022 academic year, 323 business, management & marketing majors earned their master's degree from UW - Madison. Of these graduates, 61% were men and 39% were women.

The majority of the students with this major are white. About 64% of 2022 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a master's in business, management & marketing.

Ethnic Background	Number of Students
Asian	22
Black or African American	6
Hispanic or Latino	16
White	206
Non-Resident Aliens	59
Other Races	14

UW - Madison Business, Management & Marketing Students

Take a look at the following statistics related to the make-up of the business, management & marketing majors at University of Wisconsin - Madison.

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major	Annual Graduates
Finance & Financial Management	491
Entrepreneurial Studies	338
Marketing	279
Business Administration & Management	234
General Business/Commerce	224
Real Estate	221
Accounting	208
Management Sciences & Quantitative Methods	184
Insurance	147
General Sales & Marketing	143
Management Information Systems	40
International Business	35
Other Business, Management & Marketing	4

References

• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.