by our College Data Analytics Team
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 27 schools to find the best return on investment for marketing/marketing management, general students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.
For return on investment in marketing/marketing management, general, no school beat Bellingham Technical College this year. Located in the city of Bellingham, Bellingham Technical College is a mid-sized public university. In-state tuition and fees average $4,431, while out-of-state students pay about $5,809. Graduates go on to earn a median of $49,748 ten years after entry.
Spokane Falls Community College came in at #2 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Spokane, Spokane Falls Community College is a moderately-sized public institution. The average in-state cost of tuition and fees is $5,461, compared with $6,612 for out-of-state students. Students borrow a median of $19,652 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Spokane Falls Community College generally make around $44,748. That is a strong return on a $19,652 median debt.
Skagit Valley College came in at #3 on our 2026 list of the best value marketing/marketing management, general schools. Skagit Valley College is a moderately-sized public school located in the city of Mount Vernon. In-state tuition and fees average $5,400, compared with $7,410 for out-of-state students. Students borrow a median of $14,056 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Skagit Valley College earn a median of $44,860 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #4 makes University Of Washington Tacoma Campus one of the best values for marketing/marketing management, general. University Of Washington Tacoma Campus is a moderately-sized public school located in the city of Tacoma. In-state tuition and fees average $13,168, compared with $43,404 for out-of-state students. Students borrow a median of $15,171 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Washington Tacoma Campus earn a median of $51,530 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 82%.
Shoreline Community College is a great value for students pursuing a degree in marketing/marketing management, general, landing the #5 spot this year. Shoreline Community College is a moderately-sized public school located in the suburb of Shoreline. The average in-state cost of tuition and fees is $5,115, with out-of-state students paying around $7,905. Students borrow a median of $16,700 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Shoreline Community College earn a median of $62,009 early in their careers. Set against $16,700 in median debt, that is a healthy payoff.
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University Of Washington Bothell Campus placed #6 among the best values for marketing/marketing management, general. Located in the suburb of Bothell, University Of Washington Bothell Campus is a moderately-sized public university. The average in-state cost of tuition and fees is $12,919, with out-of-state students paying around $43,155. Marketing/marketing Management, General graduates carry a median of $15,171 in student loans. Marketing/marketing Management, General graduates of University Of Washington Bothell Campus earn a median of $51,530 early in their careers. That is a strong return on a $15,171 median debt. Roughly 91% of applicants are accepted.
Bellevue College earned the #7 position for value in marketing/marketing management, general this year. Bellevue College is a large public school located in the city of Bellevue. Students from in state pay about $4,436 in tuition and fees, while out-of-state students pay about $10,502. Marketing/marketing Management, General graduates carry a median of $18,839 in student loans. Early-career marketing/marketing management, general graduates make about $67,771. Set against $18,839 in median debt, that is a healthy payoff.
Green River Community College placed #8 among the best values for marketing/marketing management, general. Green River Community College is a large public school located in the city of Auburn. Expect in-state tuition and fees of around $4,711, while out-of-state students pay about $5,263. Ten years after enrolling, students earn a median of $50,712.
Eastern Washington University ranked #9 on our 2026 list of the best value marketing/marketing management, general schools. Eastern Washington University is a large public school located in the town of Cheney. In-state tuition and fees average $8,586, while out-of-state students pay about $26,583. Students borrow a median of $20,416 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Eastern Washington University generally make around $42,196. Weighed against typical debt, the earnings make a compelling case for value. Eastern Washington University admits about 91% of applicants.
University Of Washington Seattle Campus earned the #10 position for value in marketing/marketing management, general this year. University Of Washington Seattle Campus is a very large public school located in the city of Seattle. Students from in state pay about $12,973 in tuition and fees, with out-of-state students paying around $43,209. Marketing/marketing Management, General graduates carry a median of $15,171 in student loans. Early-career marketing/marketing management, general graduates make about $51,530. Set against $15,171 in median debt, that is a healthy payoff. The acceptance rate is 39%.
Washington State University ranked #11 on our 2026 list of the best value marketing/marketing management, general schools. Washington State University is a very large public school located in the town of Pullman. The average in-state cost of tuition and fees is $13,391, with out-of-state students paying around $29,950. Typical student debt for marketing/marketing management, general graduates is $19,949. Marketing/marketing Management, General graduates of Washington State University earn a median of $47,051 early in their careers. That is a strong return on a $19,949 median debt. Roughly 87% of applicants are accepted.
Western Washington University ranked #12 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Bellingham, Western Washington University is a large public university. Expect in-state tuition and fees of around $9,582, while out-of-state students pay about $28,707. Marketing/marketing Management, General graduates carry a median of $17,498 in student loans. Early-career marketing/marketing management, general graduates make about $43,375. That is a strong return on a $17,498 median debt. Western Washington University admits about 93% of applicants.
Whitworth University ranked #13 on our 2026 list of the best value marketing/marketing management, general schools. Whitworth University is a mid-sized private not-for-profit school located in the suburb of Spokane. Students from in state pay about $52,880 in tuition and fees. Students borrow a median of $26,610 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $42,445. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 90%.
Seattle University came in at #14 for value in marketing/marketing management, general this year. Set in the city of Seattle, Seattle University is a moderately-sized private not-for-profit institution. In-state tuition and fees average $56,721. Students borrow a median of $20,750 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Seattle University earn a median of $44,714 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 77% of applicants are accepted.
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 27 schools evaluated.
*Averages shown above reflect the top 11 ranked schools only.
More about our data sources and methodologies.