2026 Best Value Marketing/Marketing Management, General Schools in Kentucky
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 12 schools to find the best return on investment for marketing/marketing management, general students.
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2026 Best Value Marketing/Marketing Management, General Schools in Kentucky
If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Best Value Marketing/Marketing Management, General Schools
Murray State University earned the #1 spot for value among marketing/marketing management, general schools in Kentucky. Located in the town of Murray, Murray State University is a large public university. Students from in state pay about $9,900 in tuition and fees, with out-of-state students paying around $19,836. Typical student debt for marketing/marketing management, general graduates is $21,997. Early-career marketing/marketing management, general graduates make about $45,042. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.
Eastern Kentucky University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #2 spot this year. Eastern Kentucky University is a large public school located in the town of Richmond. The average in-state cost of tuition and fees is $10,320, compared with $21,230 for out-of-state students. Students borrow a median of $25,189 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Eastern Kentucky University earn a median of $40,968 early in their careers. That is a strong return on a $25,189 median debt. Eastern Kentucky University admits about 78% of applicants.
Western Kentucky University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #3 spot this year. Set in the city of Bowling Green, Western Kentucky University is a large public institution. Students from in state pay about $11,652 in tuition and fees, compared with $27,000 for out-of-state students. Students borrow a median of $23,250 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Western Kentucky University generally make around $42,478. Set against $23,250 in median debt, that is a healthy payoff. Western Kentucky University admits about 94% of applicants.
Students looking for strong value in marketing/marketing management, general will find it at Morehead State University, which ranked #4. Morehead State University is a moderately-sized public school located in the town of Morehead. Expect in-state tuition and fees of around $10,024, with out-of-state students paying around $14,980. Typical student debt for marketing/marketing management, general graduates is $25,900. Early-career marketing/marketing management, general graduates make about $38,636. Set against $25,900 in median debt, that is a healthy payoff. The acceptance rate is 77%.
University Of Kentucky came in at #5 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Lexington, University Of Kentucky is a very large public university. Expect in-state tuition and fees of around $13,502, compared with $34,140 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $24,225 in student loans. Marketing/marketing Management, General graduates of University Of Kentucky earn a median of $48,100 early in their careers. Set against $24,225 in median debt, that is a healthy payoff. University Of Kentucky admits about 93% of applicants.
Georgetown College ranked #6 on our 2026 list of the best value marketing/marketing management, general schools. Set in the town of Georgetown, Georgetown College is a small private not-for-profit institution. In-state tuition and fees average $42,840. Students borrow a median of $26,938 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Georgetown College generally make around $43,752. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.
University Of Louisville came in at #7 for value in marketing/marketing management, general this year. University Of Louisville is a very large public school located in the city of Louisville. The average in-state cost of tuition and fees is $13,136, compared with $29,482 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $21,384 in student loans. Early-career marketing/marketing management, general graduates make about $47,704. Weighed against typical debt, the earnings make a compelling case for value. University Of Louisville admits about 79% of applicants.
Campbellsville University ranked #8 on our 2026 list of the best value marketing/marketing management, general schools. Campbellsville University is a large private not-for-profit school located in the town of Campbellsville. Students from in state pay about $27,998 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $24,148 in student loans. Marketing/marketing Management, General graduates of Campbellsville University earn a median of $43,474 early in their careers. That is a strong return on a $24,148 median debt. Campbellsville University admits about 80% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 12 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
