Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
For its 2025 ranking, College Factual looked at 17 schools in Wisconsin to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 1,378 bachelor's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Wisconsin.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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University of Wisconsin - Madison is a great choice for students pursuing a bachelor's degree in marketing. Located in the large city of Madison, UW - Madison is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Madison earn $17,256 more than the typical marketing grad.
Marquette University is a wonderful option for students pursuing a bachelor's degree in marketing. Located in the city of Milwaukee, Marquette is a private not-for-profit university with a fairly large student population.
Marketing bachelor's degree recipients from Marquette University get an earnings boost of about $5,447 above the average earnings of marketing majors.
University of Wisconsin - Whitewater is a wonderful decision for individuals pursuing a bachelor's degree in marketing. UW - Whitewater is a large public university located in the town of Whitewater.
Bachelor's graduates who receive their degree from the marketing program make an average of $47,664 for their early career.
University of Wisconsin - Eau Claire is one of the best schools in the country for getting a bachelor's degree in marketing. Located in the small city of Eau Claire, UW - Eau Claire is a public university with a medium-sized student population.
Marketing bachelor's degree recipients from University of Wisconsin - Eau Claire receive an earnings boost of around $3,653 over the typical income of marketing majors.
Located in the city of Oshkosh, UW Oshkosh is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Oshkosh receive $3,639 more than the typical marketing student.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).