2026 Best Value Marketing Research Schools in Texas
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) is a field worth comparing on the balance of cost and outcomes. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 3 schools to build this 2026 ranking of the best value marketing research schools.
What’s on this page:
2026 Best Value Marketing Research Schools in Texas
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Best Value Marketing Research Schools
The University Of Texas At Arlington tops our 2026 list of the best value marketing research schools in Texas. Located in the city of Arlington, The University Of Texas At Arlington is a very large public university. Students from in state pay about $11,950 in tuition and fees, compared with $29,582 for out-of-state students. Students borrow a median of $18,616 to complete the marketing research program here. Early-career marketing research graduates make about $43,406. Weighed against typical debt, the earnings make a compelling case for value. Roughly 80% of applicants are accepted.
A rank of #2 makes Texas State University San Marcos one of the best values for marketing research. Set in the city of San Marcos, Texas State University San Marcos is a very large public institution. Expect in-state tuition and fees of around $11,450, with out-of-state students paying around $22,930. Students borrow a median of $21,500 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Texas State University San Marcos generally make around $48,072. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.
A rank of #3 makes Texas Tech University one of the best values for marketing research. Set in the city of Lubbock, Texas Tech University is a very large public institution. Students from in state pay about $11,852 in tuition and fees, while out-of-state students pay about $24,157. Marketing Research graduates carry a median of $21,117 in student loans. Early-career marketing research graduates make about $49,773. Set against $21,117 in median debt, that is a healthy payoff. Roughly 73% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 3 schools evaluated.
*Averages shown above reflect the top 2 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
