2026 Best Marketing Research Schools in Texas

Marketing Research programs are offered at a focused set of schools across the country. While the number of schools offering the program varies, there are still top-quality ones to be found.

For its 2026 ranking, College Factual looked at 3 schools in the United States to determine which ones were the best for marketing research students pursuing a degree.

What’s on this page:

• Best Marketing Research Schools in Texas

Best Schools for Marketing Research in Texas

If you are not interested in a particular degree level and want to know which schools are the overall best at delivering an education for the marketing research degrees they offer, see the list below.

Top Schools in Marketing Research

1

Texas Tech University
Lubbock, TX

Doctoral Degree Highest Degree Type

22 Marketing Research Degrees Awarded

$49,773 Median Starting Salary

Texas Tech University tops our 2026 ranking of the best marketing research schools. This very large public university is located in the city of Lubbock. The six-year graduation rate is 69%. About 22 marketing research degrees were awarded at Texas Tech University in the most recent year. Graduates of the marketing research program make about $49,773 in their early career. Typical student debt for the program is $21,117. Read more about the marketing research program at Texas Tech University

2

Texas State University San Marcos
San Marcos, TX

Doctoral Degree Highest Degree Type

11 Marketing Research Degrees Awarded

$48,072 Median Starting Salary

Texas State University San Marcos is one of the finest schools in the country for a degree in marketing research, ranking #2. Set in the city of San Marcos, Texas State University San Marcos is a very large public institution. Roughly 55% of students complete a degree within six years here. About 11 marketing research degrees were awarded at Texas State University San Marcos in the most recent year. Soon after graduation, marketing research degree recipients from Texas State University San Marcos generally make around $48,072. Texas State University San Marcos graduates carry a median of $21,500 in student loans. See the full marketing research program report for Texas State University San Marcos

Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on a blend of student outcomes (graduation rate, post-graduation earnings), affordability, and program focus, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Top Ranked · 3 schools evaluated.

• The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).

More about our data sources and methodologies.