by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 82 schools to build this 2026 ranking of the best value marketing schools.
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If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Leading the list is Bellingham Technical College, our #1 best value for marketing in the Far Western Region. Bellingham Technical College is a mid-sized public school located in the city of Bellingham. In-state tuition and fees average $4,431, compared with $5,809 for out-of-state students. Ten years after enrolling, students earn a median of $49,748.
A rank of #2 makes California State University Northridge one of the best values for marketing. California State University Northridge is a very large public school located in the city of Northridge. Students from in state pay about $7,458 in tuition and fees, compared with $20,058 for out-of-state students. Students borrow a median of $14,000 to complete the marketing program here. Early-career marketing graduates make about $37,016. That is a strong return on a $14,000 median debt. The acceptance rate is 93%.
A rank of #3 makes Spokane Falls Community College one of the best values for marketing. Spokane Falls Community College is a moderately-sized public school located in the city of Spokane. Students from in state pay about $5,461 in tuition and fees, compared with $6,612 for out-of-state students. Typical student debt for marketing graduates is $19,652. Marketing graduates of Spokane Falls Community College earn a median of $44,748 early in their careers. That is a strong return on a $19,652 median debt.
A rank of #4 makes Skagit Valley College one of the best values for marketing. Located in the city of Mount Vernon, Skagit Valley College is a moderately-sized public university. Students from in state pay about $5,400 in tuition and fees, while out-of-state students pay about $7,410. Typical student debt for marketing graduates is $14,056. Marketing graduates of Skagit Valley College earn a median of $44,860 early in their careers. That is a strong return on a $14,056 median debt.
Students looking for strong value in marketing will find it at University Of Washington Tacoma Campus, which ranked #5. University Of Washington Tacoma Campus is a moderately-sized public school located in the city of Tacoma. Students from in state pay about $13,168 in tuition and fees, compared with $43,404 for out-of-state students. Marketing graduates carry a median of $15,171 in student loans. Marketing graduates of University Of Washington Tacoma Campus earn a median of $51,530 early in their careers. Set against $15,171 in median debt, that is a healthy payoff. The acceptance rate is 82%.
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University Of Nevada Las Vegas landed the #6 spot for marketing value this year. Set in the city of Las Vegas, University Of Nevada Las Vegas is a very large public institution. The average in-state cost of tuition and fees is $9,748, compared with $27,411 for out-of-state students. Marketing graduates carry a median of $15,047 in student loans. Soon after graduation, marketing degree recipients from University Of Nevada Las Vegas generally make around $36,304. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.
Shoreline Community College came in at #7 for value in marketing this year. Set in the suburb of Shoreline, Shoreline Community College is a moderately-sized public institution. The average in-state cost of tuition and fees is $5,115, while out-of-state students pay about $7,905. Typical student debt for marketing graduates is $16,700. Soon after graduation, marketing degree recipients from Shoreline Community College generally make around $62,009. Weighed against typical debt, the earnings make a compelling case for value.
University Of Washington Bothell Campus earned the #8 position for value in marketing this year. Located in the suburb of Bothell, University Of Washington Bothell Campus is a moderately-sized public university. Students from in state pay about $12,919 in tuition and fees, compared with $43,155 for out-of-state students. Typical student debt for marketing graduates is $15,171. Marketing graduates of University Of Washington Bothell Campus earn a median of $51,530 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.
Portland Community College placed #9 among the best values for marketing. Located in the city of Portland, Portland Community College is a very large public university. Students from in state pay about $5,220 in tuition and fees, while out-of-state students pay about $10,440. Marketing graduates carry a median of $20,648 in student loans. Soon after graduation, marketing degree recipients from Portland Community College generally make around $49,580. Set against $20,648 in median debt, that is a healthy payoff.
Bellevue College earned the #10 position for value in marketing this year. Bellevue College is a large public school located in the city of Bellevue. Students from in state pay about $4,436 in tuition and fees, with out-of-state students paying around $10,502. Marketing graduates carry a median of $18,839 in student loans. Soon after graduation, marketing degree recipients from Bellevue College generally make around $67,771. That is a strong return on a $18,839 median debt.
Green River Community College landed the #11 spot for marketing value this year. Set in the city of Auburn, Green River Community College is a large public institution. Expect in-state tuition and fees of around $4,711, with out-of-state students paying around $5,263. Graduates go on to earn a median of $50,712 ten years after entry.
University Of Washington Seattle Campus landed the #12 spot for marketing value this year. University Of Washington Seattle Campus is a very large public school located in the city of Seattle. In-state tuition and fees average $12,973, with out-of-state students paying around $43,209. Students borrow a median of $15,171 to complete the marketing program here. Marketing graduates of University Of Washington Seattle Campus earn a median of $51,530 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Washington Seattle Campus admits about 39% of applicants.
Portland State University earned the #13 position for value in marketing this year. Located in the city of Portland, Portland State University is a very large public university. In-state tuition and fees average $11,118, with out-of-state students paying around $29,136. Students borrow a median of $19,500 to complete the marketing program here. Soon after graduation, marketing degree recipients from Portland State University generally make around $41,395. Weighed against typical debt, the earnings make a compelling case for value. Roughly 91% of applicants are accepted.
Washington State University earned the #14 position for value in marketing this year. Located in the town of Pullman, Washington State University is a very large public university. In-state tuition and fees average $13,391, while out-of-state students pay about $29,950. Students borrow a median of $19,949 to complete the marketing program here. Marketing graduates of Washington State University earn a median of $47,051 early in their careers. Set against $19,949 in median debt, that is a healthy payoff. The acceptance rate is 87%.
Eastern Washington University placed #15 among the best values for marketing. Located in the town of Cheney, Eastern Washington University is a large public university. In-state tuition and fees average $8,586, compared with $26,583 for out-of-state students. Students borrow a median of $20,416 to complete the marketing program here. Early-career marketing graduates make about $42,196. Set against $20,416 in median debt, that is a healthy payoff. The acceptance rate is 91%.
University Of Hawaii At Manoa came in at #16 for value in marketing this year. Located in the city of Honolulu, University Of Hawaii At Manoa is a very large public university. The average in-state cost of tuition and fees is $12,186, with out-of-state students paying around $34,218. Marketing graduates carry a median of $19,500 in student loans. Marketing graduates of University Of Hawaii At Manoa earn a median of $34,383 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Hawaii At Manoa admits about 87% of applicants.
University Of Nevada Reno came in at #17 for value in marketing this year. Set in the city of Reno, University Of Nevada Reno is a very large public institution. In-state tuition and fees average $9,578, compared with $27,720 for out-of-state students. Typical student debt for marketing graduates is $20,500. Soon after graduation, marketing degree recipients from University Of Nevada Reno generally make around $44,661. Set against $20,500 in median debt, that is a healthy payoff. The acceptance rate is 74%.
Western Washington University placed #18 among the best values for marketing. Set in the city of Bellingham, Western Washington University is a large public institution. The average in-state cost of tuition and fees is $9,582, compared with $28,707 for out-of-state students. Typical student debt for marketing graduates is $17,498. Soon after graduation, marketing degree recipients from Western Washington University generally make around $43,375. That is a strong return on a $17,498 median debt. The acceptance rate is 93%.
Oregon State University came in at #19 for value in marketing this year. Located in the city of Corvallis, Oregon State University is a very large public university. Expect in-state tuition and fees of around $14,400, while out-of-state students pay about $38,190. Typical student debt for marketing graduates is $20,500. Early-career marketing graduates make about $45,015. Set against $20,500 in median debt, that is a healthy payoff. Roughly 77% of applicants are accepted.
Eastern Oregon University landed the #20 spot for marketing value this year. Set in the town of La Grande, Eastern Oregon University is a moderately-sized public institution. Students from in state pay about $11,184 in tuition and fees, while out-of-state students pay about $24,729. Students borrow a median of $27,765 to complete the marketing program here. Early-career marketing graduates make about $43,041. That is a strong return on a $27,765 median debt. The acceptance rate is 98%.
Azusa Pacific University came in at #21 for value in marketing this year. Azusa Pacific University is a moderately-sized private not-for-profit school located in the suburb of Azusa. Students from in state pay about $44,458 in tuition and fees. Marketing graduates carry a median of $21,000 in student loans. Marketing graduates of Azusa Pacific University earn a median of $58,302 early in their careers. Set against $21,000 in median debt, that is a healthy payoff. Azusa Pacific University admits about 88% of applicants.
Vanguard University Of Southern California landed the #22 spot for marketing value this year. Located in the city of Costa Mesa, Vanguard University Of Southern California is a mid-sized private not-for-profit university. Expect in-state tuition and fees of around $41,700. Students borrow a median of $21,111 to complete the marketing program here. Soon after graduation, marketing degree recipients from Vanguard University Of Southern California generally make around $80,727. That is a strong return on a $21,111 median debt. The acceptance rate is 62%.
Ashford University landed the #23 spot for marketing value this year. Located in the city of San Diego, Ashford University is a very large private for-profit university. Students from in state pay about $11,960 in tuition and fees. Marketing graduates carry a median of $38,234 in student loans. Marketing graduates of Ashford University earn a median of $54,286 early in their careers. That is a strong return on a $38,234 median debt.
Whitworth University placed #24 among the best values for marketing. Whitworth University is a mid-sized private not-for-profit school located in the suburb of Spokane. Students from in state pay about $52,880 in tuition and fees. Typical student debt for marketing graduates is $26,610. Early-career marketing graduates make about $42,445. That is a strong return on a $26,610 median debt. Whitworth University admits about 90% of applicants.
Menlo College came in at #25 for value in marketing this year. Set in the suburb of Atherton, Menlo College is a small private not-for-profit institution. The average in-state cost of tuition and fees is $53,630. Students borrow a median of $24,476 to complete the marketing program here. Marketing graduates of Menlo College earn a median of $49,788 early in their careers. Set against $24,476 in median debt, that is a healthy payoff. Menlo College admits about 68% of applicants.
These schools also delivered strong value for marketing this year:
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This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 82 schools evaluated.
*Averages shown above reflect the top 36 ranked schools only.
More about our data sources and methodologies.