by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 228 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Schoolcraft College tops our 2026 list of the best value marketing schools in the Great Lakes Region. Set in the city of Livonia, Schoolcraft College is a large public institution. Expect in-state tuition and fees of around $3,799, with out-of-state students paying around $6,501. Marketing graduates carry a median of $14,943 in student loans. Early-career marketing graduates make about $48,724. Set against $14,943 in median debt, that is a healthy payoff.
Cuyahoga Community College District came in at #2 on our 2026 list of the best value marketing schools. Cuyahoga Community College District is a very large public school located in the city of Cleveland. The average in-state cost of tuition and fees is $3,249, with out-of-state students paying around $7,249. Typical student debt for marketing graduates is $14,636. Marketing graduates of Cuyahoga Community College District earn a median of $39,394 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at College Of Dupage earned it the #3 place for marketing. Located in the suburb of Glen Ellyn, College Of Dupage is a very large public university. Students from in state pay about $4,560 in tuition and fees, while out-of-state students pay about $12,750. Marketing graduates carry a median of $12,492 in student loans. Soon after graduation, marketing degree recipients from College Of Dupage generally make around $43,025. That is a strong return on a $12,492 median debt.
The strong cost-to-outcome balance at Washtenaw Community College earned it the #4 place for marketing. Located in the suburb of Ann Arbor, Washtenaw Community College is a very large public university. In-state tuition and fees average $2,736, with out-of-state students paying around $6,504. Marketing graduates carry a median of $17,616 in student loans. Marketing graduates of Washtenaw Community College earn a median of $45,332 early in their careers. That is a strong return on a $17,616 median debt.
Macomb Community College is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Set in the city of Warren, Macomb Community College is a very large public institution. Expect in-state tuition and fees of around $3,660, with out-of-state students paying around $8,370. Students borrow a median of $9,862 to complete the marketing program here. Early-career marketing graduates make about $38,758. That is a strong return on a $9,862 median debt.
1
2
3
4
5
Ivy Tech Community College placed #6 among the best values for marketing. Located in the city of Indianapolis, Ivy Tech Community College is a very large public university. In-state tuition and fees average $5,154, with out-of-state students paying around $9,935. Marketing graduates carry a median of $11,889 in student loans. Early-career marketing graduates make about $40,734. That is a strong return on a $11,889 median debt.
Fox Valley Technical College placed #7 among the best values for marketing. Fox Valley Technical College is a large public school located in the suburb of Appleton. Students from in state pay about $5,040 in tuition and fees, while out-of-state students pay about $7,283. Typical student debt for marketing graduates is $13,319. Marketing graduates of Fox Valley Technical College earn a median of $44,020 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Sinclair Community College came in at #8 for value in marketing this year. Set in the city of Dayton, Sinclair Community College is a very large public institution. Expect in-state tuition and fees of around $3,675, while out-of-state students pay about $8,556. Marketing graduates carry a median of $12,525 in student loans. Early-career marketing graduates make about $35,348. Weighed against typical debt, the earnings make a compelling case for value.
Northeast Wisconsin Technical College came in at #9 for value in marketing this year. Set in the city of Green Bay, Northeast Wisconsin Technical College is a large public institution. The average in-state cost of tuition and fees is $4,960, while out-of-state students pay about $7,203. Typical student debt for marketing graduates is $14,997. Marketing graduates of Northeast Wisconsin Technical College earn a median of $42,016 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Columbus State Community College came in at #10 for value in marketing this year. Set in the city of Columbus, Columbus State Community College is a very large public institution. In-state tuition and fees average $5,488, while out-of-state students pay about $11,224. Students borrow a median of $9,041 to complete the marketing program here. Median earnings reach $39,435 ten years out. Set against $9,041 in median debt, that is a healthy payoff.
Milwaukee Area Technical College came in at #11 for value in marketing this year. Located in the city of Milwaukee, Milwaukee Area Technical College is a very large public university. In-state tuition and fees average $5,184, compared with $7,427 for out-of-state students. Students borrow a median of $18,296 to complete the marketing program here. Marketing graduates of Milwaukee Area Technical College earn a median of $38,325 early in their careers. That is a strong return on a $18,296 median debt.
Waukesha County Technical College came in at #12 for value in marketing this year. Set in the suburb of Pewaukee, Waukesha County Technical College is a large public institution. Students from in state pay about $4,803 in tuition and fees, with out-of-state students paying around $7,046. Typical student debt for marketing graduates is $16,595. Marketing graduates of Waukesha County Technical College earn a median of $34,630 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Chippewa Valley Technical College placed #13 among the best values for marketing. Chippewa Valley Technical College is a large public school located in the city of Eau Claire. Students from in state pay about $4,844 in tuition and fees, compared with $7,087 for out-of-state students. Typical student debt for marketing graduates is $12,000. Marketing graduates of Chippewa Valley Technical College earn a median of $35,014 early in their careers. Set against $12,000 in median debt, that is a healthy payoff.
Western Technical College La Cross came in at #14 for value in marketing this year. Set in the city of La Crosse, Western Technical College La Cross is a moderately-sized public institution. In-state tuition and fees average $4,820, while out-of-state students pay about $7,078. Typical student debt for marketing graduates is $13,669. Marketing graduates of Western Technical College La Cross earn a median of $43,479 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Northcentral Technical College ranked #15 on our 2026 list of the best value marketing schools. Northcentral Technical College is a moderately-sized public school located in the city of Wausau. Expect in-state tuition and fees of around $4,889, while out-of-state students pay about $7,132. Typical student debt for marketing graduates is $11,709. Soon after graduation, marketing degree recipients from Northcentral Technical College generally make around $41,696. Set against $11,709 in median debt, that is a healthy payoff.
University Of Michigan Dearborn placed #16 among the best values for marketing. Set in the city of Dearborn, University Of Michigan Dearborn is a moderately-sized public institution. Students from in state pay about $15,640 in tuition and fees, while out-of-state students pay about $32,896. Typical student debt for marketing graduates is $23,625. Soon after graduation, marketing degree recipients from University Of Michigan Dearborn generally make around $46,664. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 56%.
Mid State Technical College came in at #17 for value in marketing this year. Mid State Technical College is a moderately-sized public school located in the town of Wisconsin Rapids. Students from in state pay about $5,002 in tuition and fees, while out-of-state students pay about $7,171. Marketing graduates carry a median of $11,626 in student loans. Marketing graduates of Mid State Technical College earn a median of $41,678 early in their careers. Set against $11,626 in median debt, that is a healthy payoff.
University Of Illinois At Chicago earned the #18 position for value in marketing this year. Located in the city of Chicago, University Of Illinois At Chicago is a very large public university. Students from in state pay about $15,949 in tuition and fees, with out-of-state students paying around $32,009. Marketing graduates carry a median of $18,750 in student loans. Marketing graduates of University Of Illinois At Chicago earn a median of $42,782 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 77%.
Purdue University Main Campus ranked #19 on our 2026 list of the best value marketing schools. Purdue University Main Campus is a very large public school located in the city of West Lafayette. In-state tuition and fees average $9,992, with out-of-state students paying around $28,794. Students borrow a median of $19,264 to complete the marketing program here. Early-career marketing graduates make about $56,668. That is a strong return on a $19,264 median debt. Roughly 50% of applicants are accepted.
Glen Oaks Community College ranked #20 on our 2026 list of the best value marketing schools. Set in the rural area of Centreville, Glen Oaks Community College is a small public institution. Expect in-state tuition and fees of around $4,176, while out-of-state students pay about $6,624. Typical student debt for marketing graduates is $13,764. Early-career marketing graduates make about $46,226. That is a strong return on a $13,764 median debt.
Northern Illinois University ranked #21 on our 2026 list of the best value marketing schools. Located in the suburb of Dekalb, Northern Illinois University is a large public university. Expect in-state tuition and fees of around $13,060. Typical student debt for marketing graduates is $23,875. Marketing graduates of Northern Illinois University earn a median of $51,137 early in their careers. Set against $23,875 in median debt, that is a healthy payoff. Northern Illinois University admits about 70% of applicants.
Madison Area Technical College earned the #22 position for value in marketing this year. Set in the city of Madison, Madison Area Technical College is a large public institution. Students from in state pay about $4,977 in tuition and fees, compared with $7,141 for out-of-state students. Typical student debt for marketing graduates is $16,812. Early-career marketing graduates make about $44,279. Weighed against typical debt, the earnings make a compelling case for value.
University Of Wisconsin Parkside ranked #23 on our 2026 list of the best value marketing schools. Located in the rural area of Kenosha, University Of Wisconsin Parkside is a mid-sized public university. The average in-state cost of tuition and fees is $8,270, while out-of-state students pay about $17,429. Marketing graduates carry a median of $20,900 in student loans. Early-career marketing graduates make about $40,916. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Parkside admits about 75% of applicants.
Ferris State University earned the #24 position for value in marketing this year. Located in the town of Big Rapids, Ferris State University is a large public university. The average in-state cost of tuition and fees is $14,778. Typical student debt for marketing graduates is $25,450. Soon after graduation, marketing degree recipients from Ferris State University generally make around $39,668. Set against $25,450 in median debt, that is a healthy payoff. Roughly 91% of applicants are accepted.
Augustana College Illinois ranked #25 on our 2026 list of the best value marketing schools. Set in the city of Rock Island, Augustana College Illinois is a mid-sized private not-for-profit institution. Students from in state pay about $51,598 in tuition and fees. Students borrow a median of $26,764 to complete the marketing program here. Soon after graduation, marketing degree recipients from Augustana College Illinois generally make around $39,096. Set against $26,764 in median debt, that is a healthy payoff. The acceptance rate is 63%.
Not far behind, these schools also offered excellent value in marketing:
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 228 schools evaluated.
*Averages shown above reflect the top 128 ranked schools only.
More about our data sources and methodologies.