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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing Schools in Virginia

12 Colleges in the United States
$23,510 Avg Student Debt
$61,287 Avg Median Earnings (10yr)
2026 Best Value Marketing Badge [Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.

To produce this 2026 ranking, College Factual evaluated 19 schools on the balance of cost and outcomes for marketing students.

What’s on this page:

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2026 Best Value Marketing Schools in Virginia

Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.

Best Value Marketing Schools

1

Leading the list is Old Dominion University, our #1 best value for marketing in Virginia. Located in the city of Norfolk, Old Dominion University is a very large public university. The average in-state cost of tuition and fees is $12,750, compared with $33,780 for out-of-state students. Typical student debt for marketing graduates is $27,125. Soon after graduation, marketing degree recipients from Old Dominion University generally make around $43,395. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 90%.

2
Radford University crest
Radford University
Radford, VA

The strong cost-to-outcome balance at Radford University earned it the #2 place for marketing. Located in the town of Radford, Radford University is a moderately-sized public university. In-state tuition and fees average $12,548, compared with $25,633 for out-of-state students. Marketing graduates carry a median of $25,000 in student loans. Soon after graduation, marketing degree recipients from Radford University generally make around $37,396. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 90%.

3

The strong cost-to-outcome balance at George Mason University earned it the #3 place for marketing. Set in the suburb of Fairfax, George Mason University is a very large public institution. In-state tuition and fees average $14,220, with out-of-state students paying around $38,688. Typical student debt for marketing graduates is $21,233. Soon after graduation, marketing degree recipients from George Mason University generally make around $49,223. Weighed against typical debt, the earnings make a compelling case for value. George Mason University admits about 88% of applicants.

4

The strong cost-to-outcome balance at Virginia State University earned it the #4 place for marketing. Located in the suburb of Petersburg, Virginia State University is a moderately-sized public university. Students from in state pay about $10,043 in tuition and fees, with out-of-state students paying around $22,650. Marketing graduates carry a median of $27,000 in student loans. Marketing graduates of Virginia State University earn a median of $40,620 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.

5

Virginia Commonwealth University is a great value for students pursuing a degree in marketing, landing the #5 spot this year. Located in the city of Richmond, Virginia Commonwealth University is a very large public university. In-state tuition and fees average $16,720, with out-of-state students paying around $39,884. Students borrow a median of $21,500 to complete the marketing program here. Marketing graduates of Virginia Commonwealth University earn a median of $41,767 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 93% of applicants are accepted.

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6
James Madison University crest
James Madison University
Harrisonburg, VA

James Madison University earned the #6 position for value in marketing this year. Located in the city of Harrisonburg, James Madison University is a very large public university. Students from in state pay about $13,966 in tuition and fees, with out-of-state students paying around $31,312. Students borrow a median of $21,040 to complete the marketing program here. Soon after graduation, marketing degree recipients from James Madison University generally make around $61,692. Set against $21,040 in median debt, that is a healthy payoff. The acceptance rate is 72%.

7
Lynchburg College crest
Lynchburg College
Lynchburg, VA

Lynchburg College ranked #7 on our 2026 list of the best value marketing schools. Set in the city of Lynchburg, Lynchburg College is a mid-sized private not-for-profit institution. Students from in state pay about $36,750 in tuition and fees. Early-career marketing graduates make about $107,159. The acceptance rate is 43%.

8

College Of William And Mary came in at #8 for value in marketing this year. Located in the suburb of Williamsburg, College Of William And Mary is a large public university. The average in-state cost of tuition and fees is $25,734, compared with $51,038 for out-of-state students. Students borrow a median of $18,935 to complete the marketing program here. Marketing graduates of College Of William And Mary earn a median of $53,338 early in their careers. That is a strong return on a $18,935 median debt. Roughly 34% of applicants are accepted.

9

Virginia Polytechnic Institute And State University earned the #9 position for value in marketing this year. Located in the city of Blacksburg, Virginia Polytechnic Institute And State University is a very large public university. The average in-state cost of tuition and fees is $15,948, compared with $37,764 for out-of-state students. Typical student debt for marketing graduates is $22,500. Marketing graduates of Virginia Polytechnic Institute And State University earn a median of $56,417 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 55%.

10
Liberty University crest
Liberty University
Lynchburg, VA

Liberty University came in at #10 for value in marketing this year. Liberty University is a very large private not-for-profit school located in the city of Lynchburg. In-state tuition and fees average $16,173. Students borrow a median of $27,414 to complete the marketing program here. Marketing graduates of Liberty University earn a median of $57,857 early in their careers. Set against $27,414 in median debt, that is a healthy payoff. Roughly 99% of applicants are accepted.

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11
Hampton University crest
Hampton University
Hampton, VA

Hampton University placed #11 among the best values for marketing. Hampton University is a mid-sized private not-for-profit school located in the suburb of Hampton. The average in-state cost of tuition and fees is $30,592. Students borrow a median of $23,355 to complete the marketing program here. Soon after graduation, marketing degree recipients from Hampton University generally make around $32,511. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 62%.

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Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 19 schools evaluated.

*Averages shown above reflect the top 12 ranked schools only.

More about our data sources and methodologies.

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