
[Other General Merchandising, Sales, and Related Marketing Operations](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/general-merchandising-sales-and-related-marketing-operations-other/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2026 best-value ranking, College Factual looked at 1 schools to find the best return on investment for other general merchandising, sales, and related marketing operations students.
What’s on this page:
Below are the schools that deliver the strongest value in other general merchandising, sales, and related marketing operations, balancing cost against outcomes.
Our analysis ranked Georgia State University the best value for a degree in other general merchandising, sales, and related marketing operations in Georgia. Set in the city of Atlanta, Georgia State University is a very large public institution. In-state tuition and fees average $8,664, compared with $24,840 for out-of-state students. Students borrow a median of $26,000 to complete the other general merchandising, sales, and related marketing operations program here. Early-career other general merchandising, sales, and related marketing operations graduates make about $16,682. That is a strong return on a $26,000 median debt. Georgia State University admits about 55% of applicants.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 1 school evaluated.
*Averages shown above reflect the top 1 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.