2026 Best Value General Sales & Marketing Schools in the Rocky Mountains Region
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 13 schools to build this 2026 ranking of the best value general sales & marketing schools.
What’s on this page:
2026 Best Value General Sales & Marketing Schools in the Rocky Mountains Region
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
Our analysis ranked Brigham Young University Idaho the best value for a degree in general sales & marketing in the Rocky Mountains Region. Located in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit university. In-state tuition and fees average $4,800. Students borrow a median of $13,287 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Brigham Young University Idaho generally make around $43,853. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted.
Students looking for strong value in general sales & marketing will find it at Latter Day Saints Business College, which ranked #2. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. Students from in state pay about $4,004 in tuition and fees. Ten years after enrolling, students earn a median of $50,630.
The strong cost-to-outcome balance at Weber State University earned it the #3 place for general sales & marketing. Set in the city of Ogden, Weber State University is a very large public institution. Students from in state pay about $6,557 in tuition and fees, with out-of-state students paying around $17,545. Students borrow a median of $17,766 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from Weber State University generally make around $58,833. That is a strong return on a $17,766 median debt.
A rank of #4 makes Colorado Christian University one of the best values for general sales & marketing. Set in the suburb of Lakewood, Colorado Christian University is a large private not-for-profit institution. Expect in-state tuition and fees of around $28,846. Students borrow a median of $36,092 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $47,333. That is a strong return on a $36,092 median debt.
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Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 13 schools evaluated.
*Averages shown above reflect the top 2 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
