by our College Data Analytics Team
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2026 best-value ranking, College Factual looked at 4 schools to find the best return on investment for general sales & marketing students.
What’s on this page:
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Our analysis ranked Latter Day Saints Business College the best value for a degree in general sales & marketing in Utah. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. Students from in state pay about $4,004 in tuition and fees. Ten years after enrolling, students earn a median of $50,630.
The strong cost-to-outcome balance at Weber State University earned it the #2 place for general sales & marketing. Weber State University is a very large public school located in the city of Ogden. Students from in state pay about $6,557 in tuition and fees, compared with $17,545 for out-of-state students. Students borrow a median of $17,766 to complete the general sales & marketing program here. General Sales & Marketing graduates of Weber State University earn a median of $58,833 early in their careers. That is a strong return on a $17,766 median debt.
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The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 4 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
More about our data sources and methodologies.