by our College Data Analytics Team
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 67 schools to find the best return on investment for marketing/marketing management, general students.
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If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.
Pennsylvania Western University earned the #1 spot for value among marketing/marketing management, general schools in Pennsylvania. Located in the town of California, Pennsylvania Western University is a large public university. In-state tuition and fees average $11,436, with out-of-state students paying around $16,054. Ten years after enrolling, students earn a median of $47,295. Roughly 94% of applicants are accepted.
A rank of #2 makes East Stroudsburg University Of Pennsylvania one of the best values for marketing/marketing management, general. East Stroudsburg University Of Pennsylvania is a moderately-sized public school located in the town of East Stroudsburg. Students from in state pay about $11,236 in tuition and fees, with out-of-state students paying around $19,202. Typical student debt for marketing/marketing management, general graduates is $26,527. Soon after graduation, marketing/marketing management, general degree recipients from East Stroudsburg University Of Pennsylvania generally make around $39,601. That is a strong return on a $26,527 median debt. Roughly 92% of applicants are accepted.
A rank of #3 makes University Of Pittsburgh Johnstown one of the best values for marketing/marketing management, general. Located in the suburb of Johnstown, University Of Pittsburgh Johnstown is a mid-sized public university. Expect in-state tuition and fees of around $14,906, with out-of-state students paying around $26,780. Students borrow a median of $25,606 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Pittsburgh Johnstown generally make around $46,239. Weighed against typical debt, the earnings make a compelling case for value. Roughly 95% of applicants are accepted.
Indiana University Of Pennsylvania Main Campus is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. Set in the town of Indiana, Indiana University Of Pennsylvania Main Campus is a large public institution. In-state tuition and fees average $11,380, compared with $16,297 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $26,676. Soon after graduation, marketing/marketing management, general degree recipients from Indiana University Of Pennsylvania Main Campus generally make around $39,247. That is a strong return on a $26,676 median debt. The acceptance rate is 91%.
Slippery Rock University Of Pennsylvania came in at #5 on our 2026 list of the best value marketing/marketing management, general schools. Set in the town of Slippery Rock, Slippery Rock University Of Pennsylvania is a moderately-sized public institution. In-state tuition and fees average $10,568, while out-of-state students pay about $14,676. Typical student debt for marketing/marketing management, general graduates is $25,346. Early-career marketing/marketing management, general graduates make about $44,207. Set against $25,346 in median debt, that is a healthy payoff. Roughly 72% of applicants are accepted.
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Pennsylvania State University World Campus came in at #6 for value in marketing/marketing management, general this year. Located in the city of University Park, Pennsylvania State University World Campus is a large public university. In-state tuition and fees average $15,356. Graduates go on to earn a median of $63,435 ten years after entry. Pennsylvania State University World Campus admits about 91% of applicants.
Saint Francis University placed #7 among the best values for marketing/marketing management, general. Saint Francis University is a mid-sized private not-for-profit school located in the rural area of Loretto. Students from in state pay about $26,388 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $30,729. Soon after graduation, marketing/marketing management, general degree recipients from Saint Francis University generally make around $63,097. That is a strong return on a $30,729 median debt. Roughly 77% of applicants are accepted.
York College Pennsylvania landed the #8 spot for marketing/marketing management, general value this year. Set in the suburb of York, York College Pennsylvania is a mid-sized private not-for-profit institution. Students from in state pay about $25,588 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $26,043 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from York College Pennsylvania generally make around $46,326. Set against $26,043 in median debt, that is a healthy payoff. The acceptance rate is 74%.
La Salle University landed the #9 spot for marketing/marketing management, general value this year. La Salle University is a mid-sized private not-for-profit school located in the city of Philadelphia. The average in-state cost of tuition and fees is $37,800. Typical student debt for marketing/marketing management, general graduates is $23,750. Marketing/marketing Management, General graduates of La Salle University earn a median of $38,994 early in their careers. Set against $23,750 in median debt, that is a healthy payoff. Roughly 97% of applicants are accepted.
Pennsylvania State University Penn State Erie Behrend College landed the #10 spot for marketing/marketing management, general value this year. Pennsylvania State University Penn State Erie Behrend College is a mid-sized public school located in the suburb of Erie. In-state tuition and fees average $15,972, with out-of-state students paying around $26,958. Ten years after enrolling, students earn a median of $63,435. Pennsylvania State University Penn State Erie Behrend College admits about 97% of applicants.
Pennsylvania State University Penn State Harrisburg placed #11 among the best values for marketing/marketing management, general. Located in the suburb of Middletown, Pennsylvania State University Penn State Harrisburg is a moderately-sized public university. The average in-state cost of tuition and fees is $15,972, while out-of-state students pay about $26,958. Ten years after enrolling, students earn a median of $63,435. Pennsylvania State University Penn State Harrisburg admits about 98% of applicants.
Seton Hill University placed #12 among the best values for marketing/marketing management, general. Located in the suburb of Greensburg, Seton Hill University is a moderately-sized private not-for-profit university. The average in-state cost of tuition and fees is $42,944. Typical student debt for marketing/marketing management, general graduates is $26,000. Marketing/marketing Management, General graduates of Seton Hill University earn a median of $53,485 early in their careers. That is a strong return on a $26,000 median debt. Seton Hill University admits about 80% of applicants.
Kings College landed the #13 spot for marketing/marketing management, general value this year. Set in the city of Wilkes-Barre, Kings College is a mid-sized private not-for-profit institution. The average in-state cost of tuition and fees is $44,100. Marketing/marketing Management, General graduates carry a median of $26,775 in student loans. Early-career marketing/marketing management, general graduates make about $40,666. Weighed against typical debt, the earnings make a compelling case for value. Kings College admits about 93% of applicants.
Shippensburg University Of Pennsylvania placed #14 among the best values for marketing/marketing management, general. Set in the town of Shippensburg, Shippensburg University Of Pennsylvania is a moderately-sized public institution. In-state tuition and fees average $13,570, while out-of-state students pay about $15,824. Marketing/marketing Management, General graduates carry a median of $26,000 in student loans. Early-career marketing/marketing management, general graduates make about $46,617. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.
Saint Vincent College landed the #15 spot for marketing/marketing management, general value this year. Located in the suburb of Latrobe, Saint Vincent College is a small private not-for-profit university. The average in-state cost of tuition and fees is $42,396. Typical student debt for marketing/marketing management, general graduates is $27,000. Soon after graduation, marketing/marketing management, general degree recipients from Saint Vincent College generally make around $44,466. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 62%.
Point Park University earned the #16 position for value in marketing/marketing management, general this year. Point Park University is a mid-sized private not-for-profit school located in the city of Pittsburgh. In-state tuition and fees average $39,570. Typical student debt for marketing/marketing management, general graduates is $28,323. Marketing/marketing Management, General graduates of Point Park University earn a median of $40,759 early in their careers. Set against $28,323 in median debt, that is a healthy payoff. The acceptance rate is 97%.
Robert Morris University placed #17 among the best values for marketing/marketing management, general. Located in the suburb of Moon Township, Robert Morris University is a moderately-sized private not-for-profit university. In-state tuition and fees average $35,770. Typical student debt for marketing/marketing management, general graduates is $27,000. Soon after graduation, marketing/marketing management, general degree recipients from Robert Morris University generally make around $43,274. Set against $27,000 in median debt, that is a healthy payoff. Robert Morris University admits about 90% of applicants.
Elizabethtown College came in at #18 for value in marketing/marketing management, general this year. Located in the suburb of Elizabethtown, Elizabethtown College is a mid-sized private not-for-profit university. Students from in state pay about $37,950 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $26,599 in student loans. Marketing/marketing Management, General graduates of Elizabethtown College earn a median of $57,397 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Elizabethtown College admits about 78% of applicants.
Susquehanna University earned the #19 position for value in marketing/marketing management, general this year. Set in the town of Selinsgrove, Susquehanna University is a mid-sized private not-for-profit institution. Students from in state pay about $59,850 in tuition and fees. Students borrow a median of $27,000 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Susquehanna University earn a median of $52,085 early in their careers. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 81%.
Messiah College landed the #20 spot for marketing/marketing management, general value this year. Messiah College is a mid-sized private not-for-profit school located in the suburb of Mechanicsburg. Expect in-state tuition and fees of around $42,240. Typical student debt for marketing/marketing management, general graduates is $26,195. Early-career marketing/marketing management, general graduates make about $45,748. That is a strong return on a $26,195 median debt. Roughly 79% of applicants are accepted.
Mercyhurst College landed the #21 spot for marketing/marketing management, general value this year. Located in the city of Erie, Mercyhurst College is a mid-sized private not-for-profit university. Expect in-state tuition and fees of around $45,770. Typical student debt for marketing/marketing management, general graduates is $26,000. Early-career marketing/marketing management, general graduates make about $46,009. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 81%.
Wilkes University placed #22 among the best values for marketing/marketing management, general. Set in the city of Wilkes-Barre, Wilkes University is a moderately-sized private not-for-profit institution. The average in-state cost of tuition and fees is $43,496. Students borrow a median of $26,000 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Wilkes University generally make around $42,038. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 91%.
Temple University came in at #23 for value in marketing/marketing management, general this year. Located in the city of Philadelphia, Temple University is a very large public university. The average in-state cost of tuition and fees is $23,005, with out-of-state students paying around $38,805. Students borrow a median of $26,000 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Temple University earn a median of $47,460 early in their careers. That is a strong return on a $26,000 median debt. Temple University admits about 80% of applicants.
University Of Pittsburgh Pittsburgh Campus came in at #24 for value in marketing/marketing management, general this year. University Of Pittsburgh Pittsburgh Campus is a very large public school located in the city of Pittsburgh. The average in-state cost of tuition and fees is $21,926, compared with $41,430 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $25,606. Early-career marketing/marketing management, general graduates make about $46,239. Set against $25,606 in median debt, that is a healthy payoff. Roughly 58% of applicants are accepted.
Desales University landed the #25 spot for marketing/marketing management, general value this year. Desales University is a mid-sized private not-for-profit school located in the suburb of Center Valley. In-state tuition and fees average $46,800. Marketing/marketing Management, General graduates carry a median of $21,000 in student loans. Marketing/marketing Management, General graduates of Desales University earn a median of $44,441 early in their careers. Set against $21,000 in median debt, that is a healthy payoff. Desales University admits about 77% of applicants.
These schools rounded out the top of this year’s marketing/marketing management, general value ranking:
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This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 67 schools evaluated.
*Averages shown above reflect the top 32 ranked schools only.
More about our data sources and methodologies.