by our College Data Analytics TeamThose considering marketing/marketing management, general, consider exploring other closely related fields of study. Below you will find majors with similar career paths, related concentrations and specializations, and the most popular similar majors, ranked by annual graduates.
The majors below prepare graduates for occupations that overlap with those of marketing/marketing management, general, based on the NCES CIP-to-SOC career crosswalk. Ordered by the number of shared occupations.
| Similar Major | Shared Careers | Annual Graduates |
|---|---|---|
| Consumer Merchandising/Retailing Management | 3 | 126 |
| Public Relations, Advertising, and Applied Communication | 3 | — |
| Public Relations/Image Management | 3 | 4,061 |
| Apparel and Textile Marketing Management | 2 | 595 |
| Business Administration and Management, General | 2 | 336,590 |
| Business/Commerce, General | 2 | 57,976 |
| Communication, General | 2 | — |
| Grantsmanship | 2 | 13 |
| Hospitality and Recreation Marketing Operations | 2 | — |
| Non-Profit/Public/Organizational Management | 2 | 2,454 |
| Related Major | Annual Graduates |
|---|---|
| Digital Marketing | 1,303 |
| Marketing, Other | 1,294 |
| International Marketing | 487 |
| Marketing Research | 200 |
As a more focused area within Marketing, marketing/marketing management, general sits alongside related programs in that field.
More about our data sources and methodologies.