2026 Best Value Marketing/Marketing Management, General Schools in Massachusetts
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2026 ranking, College Factual evaluated 38 schools on the balance of cost and outcomes for marketing/marketing management, general students.
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2026 Best Value Marketing/Marketing Management, General Schools in Massachusetts
Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.
Best Value Marketing/Marketing Management, General Schools
Leading the list is Harvard University, our #1 best value for marketing/marketing management, general in Massachusetts. Set in the city of Cambridge, Harvard University is a very large private not-for-profit institution. Students from in state pay about $61,676 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $16,616 in student loans. Marketing/marketing Management, General graduates of Harvard University earn a median of $95,207 early in their careers. That is a strong return on a $16,616 median debt. The acceptance rate is 4%.
The strong cost-to-outcome balance at Framingham State University earned it the #2 place for marketing/marketing management, general. Framingham State University is a moderately-sized public school located in the city of Framingham. The average in-state cost of tuition and fees is $11,920, while out-of-state students pay about $18,000. Typical student debt for marketing/marketing management, general graduates is $25,962. Marketing/marketing Management, General graduates of Framingham State University earn a median of $39,218 early in their careers. Set against $25,962 in median debt, that is a healthy payoff. Framingham State University admits about 84% of applicants.
Bridgewater State University came in at #3 on our 2026 list of the best value marketing/marketing management, general schools. Set in the suburb of Bridgewater, Bridgewater State University is a large public institution. In-state tuition and fees average $11,734, compared with $17,874 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $23,375 in student loans. Marketing/marketing Management, General graduates of Bridgewater State University earn a median of $39,871 early in their careers. Set against $23,375 in median debt, that is a healthy payoff. Roughly 88% of applicants are accepted.
University Of Massachusetts Amherst is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. University Of Massachusetts Amherst is a very large public school located in the city of Amherst. Students from in state pay about $17,772 in tuition and fees, while out-of-state students pay about $40,449. Marketing/marketing Management, General graduates carry a median of $23,750 in student loans. Marketing/marketing Management, General graduates of University Of Massachusetts Amherst earn a median of $58,462 early in their careers. Set against $23,750 in median debt, that is a healthy payoff. Roughly 60% of applicants are accepted.
Students looking for strong value in marketing/marketing management, general will find it at Salem State University, which ranked #5. Set in the suburb of Salem, Salem State University is a moderately-sized public institution. The average in-state cost of tuition and fees is $12,338, with out-of-state students paying around $19,531. Students borrow a median of $27,176 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Salem State University earn a median of $49,656 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Salem State University admits about 96% of applicants.
Westfield State University ranked #6 on our 2026 list of the best value marketing/marketing management, general schools. Set in the suburb of Westfield, Westfield State University is a moderately-sized public institution. In-state tuition and fees average $12,179, compared with $18,259 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $25,910 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Westfield State University generally make around $46,645. That is a strong return on a $25,910 median debt. Roughly 81% of applicants are accepted.
University Of Massachusetts Dartmouth placed #7 among the best values for marketing/marketing management, general. University Of Massachusetts Dartmouth is a moderately-sized public school located in the suburb of North Dartmouth. Students from in state pay about $15,612 in tuition and fees, with out-of-state students paying around $32,567. Marketing/marketing Management, General graduates carry a median of $27,000 in student loans. Early-career marketing/marketing management, general graduates make about $42,782. Weighed against typical debt, the earnings make a compelling case for value. Roughly 91% of applicants are accepted.
Clark University earned the #8 position for value in marketing/marketing management, general this year. Located in the city of Worcester, Clark University is a mid-sized private not-for-profit university. In-state tuition and fees average $58,467. Students borrow a median of $26,153 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Clark University generally make around $43,257. Set against $26,153 in median debt, that is a healthy payoff. Roughly 40% of applicants are accepted.
Assumption College earned the #9 position for value in marketing/marketing management, general this year. Located in the city of Worcester, Assumption College is a mid-sized private not-for-profit university. Students from in state pay about $51,356 in tuition and fees. Students borrow a median of $27,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $55,314. Weighed against typical debt, the earnings make a compelling case for value. Assumption College admits about 83% of applicants.
Stonehill College placed #10 among the best values for marketing/marketing management, general. Set in the suburb of Easton, Stonehill College is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $56,370. Typical student debt for marketing/marketing management, general graduates is $26,000. Early-career marketing/marketing management, general graduates make about $50,025. Set against $26,000 in median debt, that is a healthy payoff. Roughly 66% of applicants are accepted.
Suffolk University landed the #11 spot for marketing/marketing management, general value this year. Suffolk University is a moderately-sized private not-for-profit school located in the city of Boston. The average in-state cost of tuition and fees is $47,550. Marketing/marketing Management, General graduates carry a median of $27,000 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Suffolk University generally make around $54,017. That is a strong return on a $27,000 median debt. Suffolk University admits about 82% of applicants.
Nichols College earned the #12 position for value in marketing/marketing management, general this year. Located in the suburb of Dudley, Nichols College is a small private not-for-profit university. Students from in state pay about $42,705 in tuition and fees. Students borrow a median of $27,000 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Nichols College generally make around $52,388. That is a strong return on a $27,000 median debt. Nichols College admits about 81% of applicants.
Western New England University came in at #13 for value in marketing/marketing management, general this year. Set in the city of Springfield, Western New England University is a mid-sized private not-for-profit institution. In-state tuition and fees average $47,820. Students borrow a median of $26,949 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $64,056. Set against $26,949 in median debt, that is a healthy payoff. Western New England University admits about 84% of applicants.
Emmanuel College Massachusetts came in at #14 for value in marketing/marketing management, general this year. Set in the city of Boston, Emmanuel College Massachusetts is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $48,550. Typical student debt for marketing/marketing management, general graduates is $27,000. Soon after graduation, marketing/marketing management, general degree recipients from Emmanuel College Massachusetts generally make around $46,491. Set against $27,000 in median debt, that is a healthy payoff. The acceptance rate is 76%.
Merrimack College came in at #15 for value in marketing/marketing management, general this year. Set in the suburb of North Andover, Merrimack College is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $53,962. Students borrow a median of $26,913 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Merrimack College earn a median of $50,506 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Merrimack College admits about 70% of applicants.
Bentley University landed the #16 spot for marketing/marketing management, general value this year. Set in the city of Waltham, Bentley University is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $61,000. Marketing/marketing Management, General graduates carry a median of $26,000 in student loans. Early-career marketing/marketing management, general graduates make about $60,447. Set against $26,000 in median debt, that is a healthy payoff. Roughly 45% of applicants are accepted.
Endicott College ranked #17 on our 2026 list of the best value marketing/marketing management, general schools. Endicott College is a moderately-sized private not-for-profit school located in the suburb of Beverly. Students from in state pay about $40,650 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $26,981 in student loans. Marketing/marketing Management, General graduates of Endicott College earn a median of $49,913 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Endicott College admits about 71% of applicants.
Boston College placed #18 among the best values for marketing/marketing management, general. Boston College is a large private not-for-profit school located in the city of Chestnut Hill. In-state tuition and fees average $70,702. Marketing/marketing Management, General graduates carry a median of $18,000 in student loans. Early-career marketing/marketing management, general graduates make about $66,227. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 16%.
Emerson College earned the #19 position for value in marketing/marketing management, general this year. Set in the city of Boston, Emerson College is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $57,056. Typical student debt for marketing/marketing management, general graduates is $24,250. Soon after graduation, marketing/marketing management, general degree recipients from Emerson College generally make around $54,563. Weighed against typical debt, the earnings make a compelling case for value. Emerson College admits about 51% of applicants.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 38 schools evaluated.
*Averages shown above reflect the top 17 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
