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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing/Marketing Management, General Schools in Texas

44 Colleges in the United States
$21,628 Avg Student Debt
$55,852 Avg Median Earnings (10yr)
2026 Best Value Marketing/Marketing Management, General Badge [Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.

For its 2026 best-value ranking, College Factual looked at 64 schools to find the best return on investment for marketing/marketing management, general students.

What’s on this page:

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2026 Best Value Marketing/Marketing Management, General Schools in Texas

If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.

Best Value Marketing/Marketing Management, General Schools

1

Austin Community College District earned the #1 spot for value among marketing/marketing management, general schools in Texas. Located in the city of Austin, Austin Community College District is a very large public university. The average in-state cost of tuition and fees is $2,550, with out-of-state students paying around $10,590. Students borrow a median of $11,589 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $44,895. That is a strong return on a $11,589 median debt.

2

Students looking for strong value in marketing/marketing management, general will find it at Texas A And M University Central Texas, which ranked #2. Set in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public institution. Students from in state pay about $7,363 in tuition and fees, while out-of-state students pay about $17,155. Marketing/marketing Management, General graduates carry a median of $23,160 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Texas A And M University Central Texas generally make around $50,370. Texas A And M University Central Texas admits about 100% of applicants.

3

Collin County Community College District is a great value for students pursuing a degree in marketing/marketing management, general, landing the #3 spot this year. Collin County Community College District is a very large public school located in the suburb of McKinney. The average in-state cost of tuition and fees is $2,014, with out-of-state students paying around $6,064. Marketing/marketing Management, General graduates carry a median of $9,716 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Collin County Community College District generally make around $42,177. Set against $9,716 in median debt, that is a healthy payoff.

4

Houston Community College is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. Located in the city of Houston, Houston Community College is a very large public university. The average in-state cost of tuition and fees is $2,040, compared with $5,460 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $19,223 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Houston Community College generally make around $40,365. Set against $19,223 in median debt, that is a healthy payoff.

5

The strong cost-to-outcome balance at Laredo Community College earned it the #5 place for marketing/marketing management, general. Laredo Community College is a large public school located in the city of Laredo. Expect in-state tuition and fees of around $3,300, while out-of-state students pay about $5,748. Marketing/marketing Management, General graduates carry a median of $6,000 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Laredo Community College generally make around $41,354. Set against $6,000 in median debt, that is a healthy payoff.

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6

The University Of Texas Pan American earned the #6 position for value in marketing/marketing management, general this year. Located in the city of Edinburg, The University Of Texas Pan American is a very large public university. The average in-state cost of tuition and fees is $9,799, compared with $19,645 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $16,912 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from The University Of Texas Pan American generally make around $30,173. That is a strong return on a $16,912 median debt. The University Of Texas Pan American admits about 94% of applicants.

7

Texas Womans University landed the #7 spot for marketing/marketing management, general value this year. Set in the city of Denton, Texas Womans University is a large public institution. Expect in-state tuition and fees of around $8,640, with out-of-state students paying around $18,480. Marketing/marketing Management, General graduates carry a median of $17,375 in student loans. Marketing/marketing Management, General graduates of Texas Womans University earn a median of $43,457 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Texas Womans University admits about 96% of applicants.

8

University Of Houston Victoria earned the #8 position for value in marketing/marketing management, general this year. University Of Houston Victoria is a mid-sized public school located in the city of Victoria. The average in-state cost of tuition and fees is $7,149, while out-of-state students pay about $16,941. Marketing/marketing Management, General graduates carry a median of $24,081 in student loans. Marketing/marketing Management, General graduates of University Of Houston Victoria earn a median of $43,941 early in their careers. Set against $24,081 in median debt, that is a healthy payoff. Roughly 96% of applicants are accepted.

9

The University Of Texas Of The Permian Basin landed the #9 spot for marketing/marketing management, general value this year. Located in the city of Odessa, The University Of Texas Of The Permian Basin is a moderately-sized public university. In-state tuition and fees average $9,607, compared with $21,900 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $20,052. Early-career marketing/marketing management, general graduates make about $60,503. Set against $20,052 in median debt, that is a healthy payoff. The University Of Texas Of The Permian Basin admits about 95% of applicants.

10

University Of Houston Clear Lake came in at #10 for value in marketing/marketing management, general this year. University Of Houston Clear Lake is a moderately-sized public school located in the city of Houston. Students from in state pay about $8,346 in tuition and fees, while out-of-state students pay about $22,290. Students borrow a median of $12,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Houston Clear Lake earn a median of $33,516 early in their careers. Set against $12,500 in median debt, that is a healthy payoff. The acceptance rate is 90%.

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11

The University Of Texas At San Antonio placed #11 among the best values for marketing/marketing management, general. Set in the city of San Antonio, The University Of Texas At San Antonio is a very large public institution. Students from in state pay about $9,326 in tuition and fees, while out-of-state students pay about $22,249. Marketing/marketing Management, General graduates carry a median of $22,500 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from The University Of Texas At San Antonio generally make around $36,862. That is a strong return on a $22,500 median debt. The acceptance rate is 87%.

12

The University Of Texas At El Paso earned the #12 position for value in marketing/marketing management, general this year. The University Of Texas At El Paso is a very large public school located in the city of El Paso. Expect in-state tuition and fees of around $9,544, compared with $25,502 for out-of-state students. Students borrow a median of $16,551 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of The University Of Texas At El Paso earn a median of $31,236 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The University Of Texas At El Paso admits about 100% of applicants.

13

University Of Houston earned the #13 position for value in marketing/marketing management, general this year. Set in the city of Houston, University Of Houston is a very large public institution. In-state tuition and fees average $9,717, while out-of-state students pay about $22,547. Students borrow a median of $17,370 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Houston generally make around $51,328. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 74%.

14

Texas A And M University Commerce ranked #14 on our 2026 list of the best value marketing/marketing management, general schools. Texas A And M University Commerce is a large public school located in the town of Commerce. Students from in state pay about $10,026 in tuition and fees, compared with $22,326 for out-of-state students. Students borrow a median of $23,796 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $46,267. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 92%.

15

Texas A And M University Kingsville landed the #15 spot for marketing/marketing management, general value this year. Set in the town of Kingsville, Texas A And M University Kingsville is a moderately-sized public institution. Expect in-state tuition and fees of around $9,892, compared with $25,746 for out-of-state students. Students borrow a median of $27,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $32,084. Set against $27,000 in median debt, that is a healthy payoff. Roughly 91% of applicants are accepted.

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16

The University Of Texas At Tyler placed #16 among the best values for marketing/marketing management, general. Set in the city of Tyler, The University Of Texas At Tyler is a large public institution. In-state tuition and fees average $9,512, with out-of-state students paying around $24,512. Marketing/marketing Management, General graduates carry a median of $17,495 in student loans. Early-career marketing/marketing management, general graduates make about $46,129. That is a strong return on a $17,495 median debt. The University Of Texas At Tyler admits about 94% of applicants.

17

University Of North Texas ranked #17 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Denton, University Of North Texas is a very large public university. The average in-state cost of tuition and fees is $11,309, while out-of-state students pay about $21,149. Typical student debt for marketing/marketing management, general graduates is $19,540. Early-career marketing/marketing management, general graduates make about $43,828. Set against $19,540 in median debt, that is a healthy payoff. Roughly 72% of applicants are accepted.

18
Midwestern State University crest
Midwestern State University
Wichita Falls, TX

Midwestern State University came in at #18 for value in marketing/marketing management, general this year. Located in the city of Wichita Falls, Midwestern State University is a moderately-sized public university. In-state tuition and fees average $9,950, while out-of-state students pay about $11,770. Marketing/marketing Management, General graduates carry a median of $28,026 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Midwestern State University generally make around $45,018. Weighed against typical debt, the earnings make a compelling case for value. Roughly 94% of applicants are accepted.

19
Lamar University crest
Lamar University
Beaumont, TX

Lamar University ranked #19 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Beaumont, Lamar University is a very large public university. In-state tuition and fees average $8,905, compared with $18,745 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $26,988 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Lamar University generally make around $34,015. That is a strong return on a $26,988 median debt. The acceptance rate is 86%.

20
Angelo State University crest
Angelo State University
San Angelo, TX

Angelo State University earned the #20 position for value in marketing/marketing management, general this year. Located in the city of San Angelo, Angelo State University is a large public university. The average in-state cost of tuition and fees is $8,460, with out-of-state students paying around $18,300. Marketing/marketing Management, General graduates carry a median of $19,500 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Angelo State University generally make around $42,712. Weighed against typical debt, the earnings make a compelling case for value. Angelo State University admits about 83% of applicants.

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21

Texas A And M University San Antonio placed #21 among the best values for marketing/marketing management, general. Texas A And M University San Antonio is a moderately-sized public school located in the city of San Antonio. The average in-state cost of tuition and fees is $9,654, with out-of-state students paying around $23,255. Students borrow a median of $30,724 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Texas A And M University San Antonio earn a median of $44,082 early in their careers. That is a strong return on a $30,724 median debt. The acceptance rate is 93%.

22

University Of Houston Downtown earned the #22 position for value in marketing/marketing management, general this year. Located in the city of Houston, University Of Houston Downtown is a large public university. The average in-state cost of tuition and fees is $7,582, with out-of-state students paying around $17,434. Typical student debt for marketing/marketing management, general graduates is $22,500. Soon after graduation, marketing/marketing management, general degree recipients from University Of Houston Downtown generally make around $42,914. That is a strong return on a $22,500 median debt. Roughly 90% of applicants are accepted.

23

The University Of Texas At Arlington ranked #23 on our 2026 list of the best value marketing/marketing management, general schools. The University Of Texas At Arlington is a very large public school located in the city of Arlington. Expect in-state tuition and fees of around $11,950, compared with $29,582 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $18,616. Soon after graduation, marketing/marketing management, general degree recipients from The University Of Texas At Arlington generally make around $43,406. That is a strong return on a $18,616 median debt. Roughly 80% of applicants are accepted.

24

The University Of Texas At Dallas landed the #24 spot for marketing/marketing management, general value this year. Set in the city of Richardson, The University Of Texas At Dallas is a very large public institution. In-state tuition and fees average $14,644, compared with $40,144 for out-of-state students. Students borrow a median of $17,562 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from The University Of Texas At Dallas generally make around $58,641. That is a strong return on a $17,562 median debt. Roughly 65% of applicants are accepted.

25

Texas State University San Marcos landed the #25 spot for marketing/marketing management, general value this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. Students from in state pay about $11,450 in tuition and fees, while out-of-state students pay about $22,930. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Marketing/marketing Management, General graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Texas State University San Marcos admits about 89% of applicants.

Rest of the Top 48 Best Value Marketing/Marketing Management, General Schools

These schools rounded out the top of this year’s marketing/marketing management, general value ranking:

26
27
28
29
30
31
32
33
34
Tarleton State University crest
Tarleton State University
Stephenville, TX
35
Schreiner University crest
Schreiner University
Kerrville, TX
36
37
38
39
40
41
Trinity University crest
Trinity University
San Antonio, TX
42
St Marys University crest
St Marys University
San Antonio, TX
43
44
45
46
47
48

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Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 64 schools evaluated.

*Averages shown above reflect the top 44 ranked schools only.

More about our data sources and methodologies.

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