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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing Research Bachelor’s Degree Schools

1 Colleges in the United States
$23,923 Avg Student Debt
$60,569 Avg Median Earnings (10yr)
2026 Best Value Marketing Research Bachelor's Degree Badge [Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing research education at a price that pays off.

College Factual analyzed 48 schools to build this 2026 ranking of the best value marketing research schools.

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2026 Best Value Marketing Research Schools in the United States

If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.

Best Value Marketing Research Schools

1
Bellevue College crest
Bellevue College
Bellevue, WA

Bellevue College earned the #1 spot for value among marketing research schools in the United States. Bellevue College is a large public school located in the city of Bellevue. Expect in-state tuition and fees of around $4,436, with out-of-state students paying around $10,502. Students borrow a median of $18,839 to complete the marketing research program here. Early-career marketing research graduates make about $67,771. Weighed against typical debt, the earnings make a compelling case for value.

2
Ferris State University crest
Ferris State University
Big Rapids, MI

A rank of #2 makes Ferris State University one of the best values for marketing research. Ferris State University is a large public school located in the town of Big Rapids. In-state tuition and fees average $14,778. Students borrow a median of $25,450 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Ferris State University generally make around $54,608. Set against $25,450 in median debt, that is a healthy payoff. Roughly 91% of applicants are accepted.

3

The strong cost-to-outcome balance at University Of Georgia earned it the #3 place for marketing research. Located in the city of Athens, University Of Georgia is a very large public university. Expect in-state tuition and fees of around $11,450, while out-of-state students pay about $31,688. Typical student debt for marketing research graduates is $20,000. Marketing Research graduates of University Of Georgia earn a median of $53,546 early in their careers. Set against $20,000 in median debt, that is a healthy payoff. University Of Georgia admits about 38% of applicants.

4
Purdue University Main Campus crest
Purdue University Main Campus
West Lafayette, IN

A rank of #4 makes Purdue University Main Campus one of the best values for marketing research. Located in the city of West Lafayette, Purdue University Main Campus is a very large public university. In-state tuition and fees average $9,992, with out-of-state students paying around $28,794. Typical student debt for marketing research graduates is $19,264. Soon after graduation, marketing research degree recipients from Purdue University Main Campus generally make around $63,111. Set against $19,264 in median debt, that is a healthy payoff. Roughly 50% of applicants are accepted.

5

The strong cost-to-outcome balance at Washington State University earned it the #5 place for marketing research. Washington State University is a very large public school located in the town of Pullman. Expect in-state tuition and fees of around $13,391, while out-of-state students pay about $29,950. Students borrow a median of $19,949 to complete the marketing research program here. Marketing Research graduates of Washington State University earn a median of $47,051 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Washington State University admits about 87% of applicants.

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6

University Of Idaho came in at #6 for value in marketing research this year. University Of Idaho is a large public school located in the town of Moscow. Students from in state pay about $9,084 in tuition and fees, compared with $28,320 for out-of-state students. Typical student debt for marketing research graduates is $24,926. Early-career marketing research graduates make about $43,246. Set against $24,926 in median debt, that is a healthy payoff. University Of Idaho admits about 76% of applicants.

7

Arkansas State University Main Campus placed #7 among the best values for marketing research. Located in the city of Jonesboro, Arkansas State University Main Campus is a very large public university. The average in-state cost of tuition and fees is $8,090, while out-of-state students pay about $14,522. Students borrow a median of $26,241 to complete the marketing research program here. Early-career marketing research graduates make about $48,847. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 82%.

8

The University Of Texas At Arlington ranked #8 on our 2026 list of the best value marketing research schools. The University Of Texas At Arlington is a very large public school located in the city of Arlington. Students from in state pay about $11,950 in tuition and fees, with out-of-state students paying around $29,582. Typical student debt for marketing research graduates is $18,616. Early-career marketing research graduates make about $43,406. That is a strong return on a $18,616 median debt. The acceptance rate is 80%.

9

Oklahoma State University Main Campus ranked #9 on our 2026 list of the best value marketing research schools. Oklahoma State University Main Campus is a very large public school located in the town of Stillwater. Expect in-state tuition and fees of around $10,110, compared with $25,630 for out-of-state students. Students borrow a median of $22,250 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Oklahoma State University Main Campus generally make around $44,366. That is a strong return on a $22,250 median debt. Oklahoma State University Main Campus admits about 75% of applicants.

10

Fairleigh Dickinson University Metropolitan Campus earned the #10 position for value in marketing research this year. Located in the suburb of Teaneck, Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit university. Students from in state pay about $37,010 in tuition and fees. Students borrow a median of $25,000 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Fairleigh Dickinson University Metropolitan Campus generally make around $54,505. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.

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Texas State University San Marcos earned the #11 position for value in marketing research this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. Students from in state pay about $11,450 in tuition and fees, while out-of-state students pay about $22,930. Marketing Research graduates carry a median of $21,500 in student loans. Marketing Research graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. Set against $21,500 in median debt, that is a healthy payoff. The acceptance rate is 89%.

12

University Of Nebraska Lincoln ranked #12 on our 2026 list of the best value marketing research schools. University Of Nebraska Lincoln is a very large public school located in the city of Lincoln. The average in-state cost of tuition and fees is $10,434, while out-of-state students pay about $28,584. Typical student debt for marketing research graduates is $23,250. Soon after graduation, marketing research degree recipients from University Of Nebraska Lincoln generally make around $51,354. Set against $23,250 in median debt, that is a healthy payoff. University Of Nebraska Lincoln admits about 88% of applicants.

13

Indiana Wesleyan University National And Global came in at #13 for value in marketing research this year. Set in the rural area of Marion, Indiana Wesleyan University National And Global is a large private not-for-profit institution. Students from in state pay about $9,648 in tuition and fees. Students borrow a median of $27,000 to complete the marketing research program here. Marketing Research graduates of Indiana Wesleyan University National And Global earn a median of $50,703 early in their careers. Set against $27,000 in median debt, that is a healthy payoff.

14

Kansas State University ranked #14 on our 2026 list of the best value marketing research schools. Located in the city of Manhattan, Kansas State University is a very large public university. In-state tuition and fees average $11,221, with out-of-state students paying around $28,568. Typical student debt for marketing research graduates is $25,000. Soon after graduation, marketing research degree recipients from Kansas State University generally make around $50,468. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 82%.

15

William Paterson University Of New Jersey came in at #15 for value in marketing research this year. William Paterson University Of New Jersey is a large public school located in the suburb of Wayne. In-state tuition and fees average $15,704, compared with $25,344 for out-of-state students. Typical student debt for marketing research graduates is $25,500. Marketing Research graduates of William Paterson University Of New Jersey earn a median of $37,740 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.

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Westfield State University ranked #16 on our 2026 list of the best value marketing research schools. Set in the suburb of Westfield, Westfield State University is a moderately-sized public institution. In-state tuition and fees average $12,179, compared with $18,259 for out-of-state students. Students borrow a median of $25,910 to complete the marketing research program here. Marketing Research graduates of Westfield State University earn a median of $46,645 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Westfield State University admits about 81% of applicants.

17
Saint Leo University crest
Saint Leo University
Saint Leo, FL

Saint Leo University came in at #17 for value in marketing research this year. Saint Leo University is a large private not-for-profit school located in the town of Saint Leo. In-state tuition and fees average $30,000. Marketing Research graduates carry a median of $24,569 in student loans. Soon after graduation, marketing research degree recipients from Saint Leo University generally make around $49,458. Weighed against typical debt, the earnings make a compelling case for value. Roughly 78% of applicants are accepted.

18
Lindenwood University crest
Lindenwood University
Saint Charles, MO

Lindenwood University placed #18 among the best values for marketing research. Lindenwood University is a large private not-for-profit school located in the city of Saint Charles. Expect in-state tuition and fees of around $21,600. Students borrow a median of $27,000 to complete the marketing research program here. Early-career marketing research graduates make about $41,404. That is a strong return on a $27,000 median debt. The acceptance rate is 57%.

19

Texas Tech University came in at #19 for value in marketing research this year. Texas Tech University is a very large public school located in the city of Lubbock. The average in-state cost of tuition and fees is $11,852, with out-of-state students paying around $24,157. Students borrow a median of $21,117 to complete the marketing research program here. Marketing Research graduates of Texas Tech University earn a median of $49,773 early in their careers. That is a strong return on a $21,117 median debt. Texas Tech University admits about 73% of applicants.

20
Michigan State University crest
Michigan State University
East Lansing, MI

Michigan State University earned the #20 position for value in marketing research this year. Set in the city of East Lansing, Michigan State University is a very large public institution. Expect in-state tuition and fees of around $18,079, while out-of-state students pay about $44,850. Typical student debt for marketing research graduates is $23,896. Early-career marketing research graduates make about $57,275. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 85%.

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21

Plymouth State University placed #21 among the best values for marketing research. Located in the town of Plymouth, Plymouth State University is a mid-sized public university. The average in-state cost of tuition and fees is $14,626, while out-of-state students pay about $25,566. Students borrow a median of $26,563 to complete the marketing research program here. Early-career marketing research graduates make about $46,649. Set against $26,563 in median debt, that is a healthy payoff. The acceptance rate is 88%.

22

Pennsylvania State University World Campus came in at #22 for value in marketing research this year. Set in the city of University Park, Pennsylvania State University World Campus is a large public institution. Students from in state pay about $15,356 in tuition and fees. Median earnings reach $63,435 ten years out. Pennsylvania State University World Campus admits about 91% of applicants.

23
Elmhurst College crest
Elmhurst College
Elmhurst, IL

Elmhurst College landed the #23 spot for marketing research value this year. Set in the suburb of Elmhurst, Elmhurst College is a mid-sized private not-for-profit institution. In-state tuition and fees average $42,955. Marketing Research graduates carry a median of $19,000 in student loans. Marketing Research graduates of Elmhurst College earn a median of $51,232 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 74% of applicants are accepted.

24

Fairleigh Dickinson University College At Florham placed #24 among the best values for marketing research. Fairleigh Dickinson University College At Florham is a mid-sized private not-for-profit school located in the suburb of Madison. The average in-state cost of tuition and fees is $37,468. Marketing Research graduates carry a median of $25,000 in student loans. Early-career marketing research graduates make about $53,216. Weighed against typical debt, the earnings make a compelling case for value. Fairleigh Dickinson University College At Florham admits about 95% of applicants.

25
Depaul University crest
Depaul University
Chicago, IL

Depaul University ranked #25 on our 2026 list of the best value marketing research schools. Located in the city of Chicago, Depaul University is a very large private not-for-profit university. In-state tuition and fees average $45,405. Typical student debt for marketing research graduates is $25,000. Soon after graduation, marketing research degree recipients from Depaul University generally make around $55,226. Weighed against typical debt, the earnings make a compelling case for value. Roughly 76% of applicants are accepted.

Rest of the Top 33 Best Value Marketing Research Schools

These schools rounded out the top of this year’s marketing research value ranking:

26
27
Temple University crest
Temple University
Philadelphia, PA
28
29
Nichols College crest
Nichols College
Dudley, MA
30
31
University Of New Haven crest
University Of New Haven
West Haven, CT
32
Hofstra University crest
Hofstra University
Hempstead, NY
33
Fairfield University crest
Fairfield University
Fairfield, CT

Other Marketing Research Degree Levels

Looking for a different degree level? Compare best-value Marketing Research rankings across degree levels:

All Degree Levels in Marketing Research
Associate's Degrees in Marketing Research
Master's Degrees in Marketing Research
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Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 48 schools evaluated.

*Averages shown above reflect the top 1 ranked schools only.

More about our data sources and methodologies.

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