2026 Best Value Marketing Research Master’s Degree Schools

1

Fairleigh Dickinson University Metropolitan Campus
Teaneck, NJ

Fairleigh Dickinson University Metropolitan Campus earned the #1 spot for value among marketing research schools in the United States. Located in the suburb of Teaneck, Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit university. In-state tuition and fees average $37,010. Typical student debt for marketing research graduates is $25,000. Early-career marketing research graduates make about $54,505. Set against $25,000 in median debt, that is a healthy payoff. Fairleigh Dickinson University Metropolitan Campus admits about 91% of applicants.

2

Texas State University San Marcos
San Marcos, TX

Texas State University San Marcos came in at #2 on our 2026 list of the best value marketing research schools. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. The average in-state cost of tuition and fees is $11,450, while out-of-state students pay about $22,930. Typical student debt for marketing research graduates is $21,500. Marketing Research graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. Set against $21,500 in median debt, that is a healthy payoff. Texas State University San Marcos admits about 89% of applicants.

3

Texas Tech University
Lubbock, TX

The strong cost-to-outcome balance at Texas Tech University earned it the #3 place for marketing research. Set in the city of Lubbock, Texas Tech University is a very large public institution. Students from in state pay about $11,852 in tuition and fees, with out-of-state students paying around $24,157. Typical student debt for marketing research graduates is $21,117. Marketing Research graduates of Texas Tech University earn a median of $49,773 early in their careers. Set against $21,117 in median debt, that is a healthy payoff. The acceptance rate is 73%.

4

Pennsylvania State University World Campus
University Park, PA

Students looking for strong value in marketing research will find it at Pennsylvania State University World Campus, which ranked #4. Set in the city of University Park, Pennsylvania State University World Campus is a large public institution. In-state tuition and fees average $15,356. Ten years after enrolling, students earn a median of $63,435. The acceptance rate is 91%.

5

Depaul University
Chicago, IL

The strong cost-to-outcome balance at Depaul University earned it the #5 place for marketing research. Depaul University is a very large private not-for-profit school located in the city of Chicago. In-state tuition and fees average $45,405. Students borrow a median of $25,000 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Depaul University generally make around $55,226. Weighed against typical debt, the earnings make a compelling case for value. Roughly 76% of applicants are accepted.

6

Temple University
Philadelphia, PA

Temple University earned the #6 position for value in marketing research this year. Located in the city of Philadelphia, Temple University is a very large public university. Expect in-state tuition and fees of around $23,005, compared with $38,805 for out-of-state students. Students borrow a median of $26,000 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Temple University generally make around $47,460. Weighed against typical debt, the earnings make a compelling case for value. Roughly 80% of applicants are accepted.

7

University Of Pittsburgh Pittsburgh Campus
Pittsburgh, PA

University Of Pittsburgh Pittsburgh Campus earned the #7 position for value in marketing research this year. Set in the city of Pittsburgh, University Of Pittsburgh Pittsburgh Campus is a very large public institution. Students from in state pay about $21,926 in tuition and fees, while out-of-state students pay about $41,430. Marketing Research graduates carry a median of $25,606 in student loans. Early-career marketing research graduates make about $46,239. That is a strong return on a $25,606 median debt. Roughly 58% of applicants are accepted.

8

Hofstra University
Hempstead, NY

Hofstra University came in at #8 for value in marketing research this year. Set in the suburb of Hempstead, Hofstra University is a large private not-for-profit institution. The average in-state cost of tuition and fees is $57,660. Typical student debt for marketing research graduates is $23,172. Soon after graduation, marketing research degree recipients from Hofstra University generally make around $55,705. Set against $23,172 in median debt, that is a healthy payoff. Roughly 68% of applicants are accepted.