Marketing Research programs are offered at a focused set of schools across the country. While the number of schools offering the program varies, there are still top-quality ones to be found.
For its 2026 ranking, College Factual looked at 48 schools in the United States to determine which ones were the best for marketing research students pursuing a degree.
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Choosing a Great Marketing Research School
The marketing research program you select can have a big impact on your future. To help, we created our Best Marketing Research Schools rankings. Our overall ranking combines our degree-level rankings, weighted by degrees awarded at each level.
To find the best fit, you can narrow this list to a specific degree level below.
We offer several rankings, including this Best Marketing Research Schools list, to help you decide. More interested in schools in a specific area of the country? Filter this list by region or state.
Want to compare schools head to head? Try our College Combat tool to weigh the factors that matter most to you.
University Of Chicago tops our 2026 ranking of the best marketing research schools. University Of Chicago is a very large private not-for-profit school located in the city of Chicago. University Of Chicago graduates 96% of students within six years. There were roughly 13 marketing research students who graduated with this degree at University Of Chicago in the most recent data year. Marketing Research graduates of University Of Chicago earn a median of $81,002 early in their careers. University Of Chicago graduates carry a median of $15,854 in student loans.
More information about a degree in marketing research from University Of Chicago
A rank of #2 makes University Of Pittsburgh Pittsburgh Campus one of the top schools for marketing research. University Of Pittsburgh Pittsburgh Campus is a very large public school located in the city of Pittsburgh. The six-year graduation rate is 86%. University Of Pittsburgh Pittsburgh Campus awarded about 13 marketing research degrees in the most recent data year. Soon after graduation, marketing research degree recipients from University Of Pittsburgh Pittsburgh Campus generally make around $46,239. University Of Pittsburgh Pittsburgh Campus graduates carry a median of $25,606 in student loans.
Get the full marketing research details for University Of Pittsburgh Pittsburgh Campus
A rank of #3 makes Texas Tech University one of the top schools for marketing research. Texas Tech University is a very large public school located in the city of Lubbock. Roughly 69% of students complete a degree within six years here. Texas Tech University awarded about 22 marketing research degrees in the most recent data year. Soon after graduation, marketing research degree recipients from Texas Tech University generally make around $49,773. Texas Tech University graduates carry a median of $21,117 in student loans.
Read more about the marketing research program at Texas Tech University
Pennsylvania State University World Campus is one of the finest schools in the country for a degree in marketing research, ranking #4. This large public university is located in the city of University Park. The six-year graduation rate is 34%. Pennsylvania State University World Campus awarded about 12 marketing research degrees in the most recent data year.
Read more about the marketing research program at Pennsylvania State University World Campus
Kansas State University is a great choice for students pursuing a degree in marketing research, landing the #5 spot this year. Set in the city of Manhattan, Kansas State University is a very large public institution. The six-year graduation rate is 71%. Kansas State University awarded about 25 marketing research degrees in the most recent data year. Marketing Research graduates of Kansas State University earn a median of $50,468 early in their careers. Students borrow a median of $25,000 to complete this degree.
Read more about the marketing research program at Kansas State University
Texas State University San Marcos ranked #6 on our 2026 list of the best marketing research schools. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. Texas State University San Marcos graduates 55% of students within six years. Texas State University San Marcos awarded about 11 marketing research degrees in the most recent data year. Soon after graduation, marketing research degree recipients from Texas State University San Marcos generally make around $48,072. Typical student debt for the program is $21,500.
More information about a degree in marketing research from Texas State University San Marcos
Chandler Gilbert Community College landed the #7 spot for marketing research this year. Chandler Gilbert Community College is a large public school located in the city of Chandler. About 15 marketing research degrees were awarded at Chandler Gilbert Community College in the most recent year. Graduates of the marketing research program make about $46,943 in their early career. Chandler Gilbert Community College graduates carry a median of $10,447 in student loans.
See the full marketing research program report for Chandler Gilbert Community College
William Paterson University Of New Jersey came in at #8 for marketing research this year. Set in the suburb of Wayne, William Paterson University Of New Jersey is a large public institution. Roughly 44% of students complete a degree within six years here. William Paterson University Of New Jersey awarded about 13 marketing research degrees in the most recent data year. Graduates of the marketing research program make about $37,740 in their early career. Typical student debt for the program is $25,500.
More information about a degree in marketing research from William Paterson University Of New Jersey
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on a blend of student outcomes (graduation rate, post-graduation earnings), affordability, and program focus, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Top Ranked · 48 schools evaluated.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
