by our College Data Analytics TeamIf you are interested in marketing research, you may also want to explore other closely related fields of study. The sections below cover majors with similar career paths, related concentrations and specializations, and the most popular similar majors, ranked by annual graduates.
These majors prepare graduates for occupations that overlap with those of marketing research, based on the NCES CIP-to-SOC career crosswalk. Ordered by the number of shared occupations.
| Similar Major | Shared Careers | Annual Graduates |
|---|---|---|
| Apparel and Textile Marketing Management | 2 | 595 |
| Applied Economics | 2 | 368 |
| Business Statistics | 2 | 5,396 |
| Consumer Merchandising/Retailing Management | 2 | 126 |
| Hospitality and Recreation Marketing Operations | 2 | — |
| Accounting and Business/Management | 1 | 1,270 |
| Accounting and Computer Science | 1 | 36 |
| Accounting and Finance | 1 | 3,502 |
| Accounting | 1 | 58,956 |
| Actuarial Science | 1 | 1,363 |
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 50,466 |
| Digital Marketing | 1,303 |
| Marketing, Other | 1,294 |
| International Marketing | 487 |
A specialization within Marketing, marketing research sits alongside related programs in that field.
More about our data sources and methodologies.