If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
For its 2025 ranking, College Factual looked at 9 schools in Utah to determine which ones were the best for marketing students pursuing a bachelor's degree. Combined, these schools handed out 1,194 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in Utah ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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University of Utah is a good decision for individuals interested in a bachelor's degree in marketing. U of U is a fairly large public university located in the medium-sized city of Salt Lake City.
Bachelor's recipients from the marketing program at University of Utah earn $3,175 more than the typical college graduate with the same degree shortly after graduation.
Every student who is interested in a bachelor's degree in marketing has to take a look at Western Governors University. WGU is a very large private not-for-profit university located in the large suburb of Salt Lake City.
Bachelor's graduates who receive their degree from the marketing program make around $52,877 in their early career salary.
Utah Valley University is one of the best schools in the country for getting a bachelor's degree in marketing. Located in the small city of Orem, UVU is a public university with a fairly large student population.
After graduating, marketing bachelor's recipients generally make around $54,173 in their early careers.
Brigham Young University - Provo is a wonderful decision for students pursuing a bachelor's degree in marketing. BYU is a very large private not-for-profit university located in the city of Provo.
Bachelor's recipients from the marketing degree program at Brigham Young University - Provo earn $11,420 above the average graduate with the same degree shortly after graduation.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
