Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
College Factual looked at 13 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in North Carolina ranking. When you put them all together, these colleges and universities awarded 1,306 bachelor's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Bachelor's Degree Schools in North Carolina list to help you make the college decision.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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Elon University is one of the finest schools in the United States for getting a bachelor's degree in marketing. Located in the suburb of Elon, Elon is a private not-for-profit university with a moderately-sized student population.
Bachelor's recipients from the marketing program at Elon University make $12,232 above the standard college graduate in this field when they enter the workforce.
Any student who is interested in a bachelor's degree in marketing has to look into East Carolina University. ECU is a very large public university located in the small city of Greenville.
Bachelor's recipients from the marketing program at East Carolina University make $2,209 above the typical college graduate in this field shortly after graduation.
University of North Carolina at Charlotte is a great choice for students interested in a bachelor's degree in marketing. Located in the city of Charlotte, UNC Charlotte is a public university with a very large student population.
Students who graduate with their bachelor's from the marketing program state that they receive average early career wages of $43,619.
Appalachian State University is one of the finest schools in the United States for getting a bachelor's degree in marketing. Located in the distant town of Boone, Appalachian State is a public university with a very large student population.
Students who graduate with their bachelor's from the marketing program state that they receive average early career income of $42,999.
Meredith is a small private not-for-profit college located in the large city of Raleigh.
Bachelor's recipients from the marketing major at Meredith College make $2,222 above the standard college graduate in this field when they enter the workforce.
NC A&T is a large public university located in the city of Greensboro.
Those marketing students who get their bachelor's degree from North Carolina A & T State University earn $4,381 more than the average marketing student.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).