If you pursue a bachelor's degree in business, management & marketing, you won't be alone. The field of study is the #1 most popular program in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
For its 2025 ranking, College Factual looked at 110 schools in the Southwest Region to determine which ones were the best for business, management & marketing students pursuing a bachelor's degree. Combined, these schools handed out 49,933 bachelor's degrees in business, management & marketing to qualified students.
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Choosing a Great Business, Management & Marketing School for Your Bachelor's Degree
Your choice of business, management & marketing for getting your bachelor's degree school matters. Important measures of a quality business, management & marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a school's overall Best Colleges ranking which itself looks at a host of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on business, management & marketing students vs. other majors.
Major Demand - How many other business, management & marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for business, management & marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized business, management & marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for business, management & marketing students working on their bachelor's degree.
More Ways to Rank Business, Management & Marketing Schools
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Business, Management & Marketing Bachelor's Degree Schools in the Southwest Region list to help you make the college decision.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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Best Schools for Bachelor’s Students to Study Business, Management & Marketing in the Southwest Region
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in business, management & marketing. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
22 Top Southwest Region Schools for a Bachelor's in Business, Management & Marketing
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Honorable Mentions
Here are some additional great schools for Business, Management & Marketing students in the Southwest Region that almost earned our Best Business, Management & Marketing Bachelor's Degree Schools in the Southwest Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Your choice of business, management & marketing for getting your bachelor's degree school matters. Important measures of a quality business, management & marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
