2026 Best Value General Sales & Marketing Schools in the Southeast Region
[General Sales & Marketing](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong general sales & marketing education at a price that pays off.
For its 2026 best-value ranking, College Factual looked at 50 schools to find the best return on investment for general sales & marketing students.
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2026 Best Value General Sales & Marketing Schools in the Southeast Region
If you want to know which schools deliver the best value for the general sales & marketing degrees they offer, see the list below.
Best Value General Sales & Marketing Schools
For return on investment in general sales & marketing, no school beat South Georgia Technical College this year. South Georgia Technical College is a mid-sized public school located in the town of Americus. Expect in-state tuition and fees of around $3,992, with out-of-state students paying around $7,202. Typical student debt for general sales & marketing graduates is $10,423. General Sales & Marketing graduates of South Georgia Technical College earn a median of $40,497 early in their careers. Set against $10,423 in median debt, that is a healthy payoff.
Students looking for strong value in general sales & marketing will find it at Midlands Technical College, which ranked #2. Set in the suburb of West Columbia, Midlands Technical College is a large public institution. The average in-state cost of tuition and fees is $5,100, with out-of-state students paying around $14,700. Students borrow a median of $16,361 to complete the general sales & marketing program here. General Sales & Marketing graduates of Midlands Technical College earn a median of $28,150 early in their careers. Set against $16,361 in median debt, that is a healthy payoff.
Greenville Technical College came in at #3 on our 2026 list of the best value general sales & marketing schools. Located in the city of Greenville, Greenville Technical College is a large public university. Students from in state pay about $5,495 in tuition and fees, compared with $10,775 for out-of-state students. General Sales & Marketing graduates carry a median of $13,953 in student loans. Early-career general sales & marketing graduates make about $27,524. That is a strong return on a $13,953 median debt.
Northeast State Community College came in at #4 on our 2026 list of the best value general sales & marketing schools. Northeast State Community College is a moderately-sized public school located in the rural area of Blountville. In-state tuition and fees average $4,782, with out-of-state students paying around $17,766. General Sales & Marketing graduates carry a median of $6,404 in student loans. Early-career general sales & marketing graduates make about $39,673. That is a strong return on a $6,404 median debt.
Students looking for strong value in general sales & marketing will find it at East Carolina University, which ranked #5. East Carolina University is a very large public school located in the city of Greenville. The average in-state cost of tuition and fees is $7,361, with out-of-state students paying around $23,638. Students borrow a median of $18,750 to complete the general sales & marketing program here. Soon after graduation, general sales & marketing degree recipients from East Carolina University generally make around $52,684. Weighed against typical debt, the earnings make a compelling case for value. East Carolina University admits about 89% of applicants.
University Of Kentucky landed the #6 spot for general sales & marketing value this year. Located in the city of Lexington, University Of Kentucky is a very large public university. Students from in state pay about $13,502 in tuition and fees, while out-of-state students pay about $34,140. Typical student debt for general sales & marketing graduates is $24,094. Soon after graduation, general sales & marketing degree recipients from University Of Kentucky generally make around $49,568. That is a strong return on a $24,094 median debt. Roughly 93% of applicants are accepted.
Kennesaw State University earned the #7 position for value in general sales & marketing this year. Located in the suburb of Kennesaw, Kennesaw State University is a very large public university. In-state tuition and fees average $5,808, compared with $17,736 for out-of-state students. Students borrow a median of $20,750 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $72,092. Weighed against typical debt, the earnings make a compelling case for value. Roughly 69% of applicants are accepted.
University Of Louisville earned the #8 position for value in general sales & marketing this year. University Of Louisville is a very large public school located in the city of Louisville. In-state tuition and fees average $13,136, compared with $29,482 for out-of-state students. General Sales & Marketing graduates carry a median of $21,910 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of Louisville generally make around $58,534. That is a strong return on a $21,910 median debt. The acceptance rate is 79%.
Georgia State University landed the #9 spot for general sales & marketing value this year. Set in the city of Atlanta, Georgia State University is a very large public institution. The average in-state cost of tuition and fees is $8,664, with out-of-state students paying around $24,840. Students borrow a median of $26,000 to complete the general sales & marketing program here. Early-career general sales & marketing graduates make about $16,682. That is a strong return on a $26,000 median debt. Georgia State University admits about 55% of applicants.
University Of Alabama At Birmingham landed the #10 spot for general sales & marketing value this year. Set in the city of Birmingham, University Of Alabama At Birmingham is a very large public institution. Students from in state pay about $9,098 in tuition and fees, with out-of-state students paying around $22,562. General Sales & Marketing graduates carry a median of $26,162 in student loans. Early-career general sales & marketing graduates make about $55,413. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 88%.
University Of South Carolina Columbia landed the #11 spot for general sales & marketing value this year. Set in the city of Columbia, University Of South Carolina Columbia is a very large public institution. Students from in state pay about $12,688 in tuition and fees, with out-of-state students paying around $36,298. General Sales & Marketing graduates carry a median of $24,979 in student loans. Soon after graduation, general sales & marketing degree recipients from University Of South Carolina Columbia generally make around $45,052. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 60%.
Sullivan University placed #12 among the best values for general sales & marketing. Set in the city of Louisville, Sullivan University is a mid-sized private for-profit institution. Expect in-state tuition and fees of around $15,480. General Sales & Marketing graduates carry a median of $28,394 in student loans. Early-career general sales & marketing graduates make about $54,104. Set against $28,394 in median debt, that is a healthy payoff.
Hampton University earned the #13 position for value in general sales & marketing this year. Hampton University is a mid-sized private not-for-profit school located in the suburb of Hampton. Students from in state pay about $30,592 in tuition and fees. Typical student debt for general sales & marketing graduates is $26,169. General Sales & Marketing graduates of Hampton University earn a median of $46,870 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 62% of applicants are accepted.
High Point University ranked #14 on our 2026 list of the best value general sales & marketing schools. Set in the city of High Point, High Point University is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $45,312. Typical student debt for general sales & marketing graduates is $23,785. General Sales & Marketing graduates of High Point University earn a median of $113,352 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 75%.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 50 schools evaluated.
*Averages shown above reflect the top 10 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
