2026 Best Value Marketing/Marketing Management, General Schools in the Rocky Mountains Region
[Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 36 schools on the balance of cost and outcomes for marketing/marketing management, general students.
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2026 Best Value Marketing/Marketing Management, General Schools in the Rocky Mountains Region
Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.
Best Value Marketing/Marketing Management, General Schools
For return on investment in marketing/marketing management, general, no school beat Brigham Young University Idaho this year. Brigham Young University Idaho is a very large private not-for-profit school located in the town of Rexburg. In-state tuition and fees average $4,800. Marketing/marketing Management, General graduates carry a median of $10,630 in student loans. Marketing/marketing Management, General graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. Set against $10,630 in median debt, that is a healthy payoff. Brigham Young University Idaho admits about 96% of applicants.
Students looking for strong value in marketing/marketing management, general will find it at Utah Valley University, which ranked #2. Set in the city of Orem, Utah Valley University is a very large public institution. The average in-state cost of tuition and fees is $6,507, with out-of-state students paying around $18,489. Marketing/marketing Management, General graduates carry a median of $12,044 in student loans. Early-career marketing/marketing management, general graduates make about $54,173. Weighed against typical debt, the earnings make a compelling case for value.
College Of Western Idaho is a great value for students pursuing a degree in marketing/marketing management, general, landing the #3 spot this year. Located in the rural area of Nampa, College Of Western Idaho is a very large public university. In-state tuition and fees average $3,446, compared with $7,454 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $12,497 in student loans. Early-career marketing/marketing management, general graduates make about $40,963.
The strong cost-to-outcome balance at Latter Day Saints Business College earned it the #4 place for marketing/marketing management, general. Located in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit university. The average in-state cost of tuition and fees is $4,004. Ten years after enrolling, students earn a median of $50,630.
Western Governors University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #5 spot this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. In-state tuition and fees average $8,658. Students borrow a median of $21,232 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Western Governors University earn a median of $52,877 early in their careers. Set against $21,232 in median debt, that is a healthy payoff.
Weber State University ranked #6 on our 2026 list of the best value marketing/marketing management, general schools. Weber State University is a very large public school located in the city of Ogden. In-state tuition and fees average $6,557, compared with $17,545 for out-of-state students. Students borrow a median of $18,076 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $53,592. Weighed against typical debt, the earnings make a compelling case for value.
University Of Wyoming came in at #7 for value in marketing/marketing management, general this year. Located in the town of Laramie, University Of Wyoming is a large public university. The average in-state cost of tuition and fees is $7,768, while out-of-state students pay about $24,178. Students borrow a median of $22,597 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $41,786. Set against $22,597 in median debt, that is a healthy payoff. The acceptance rate is 97%.
Southern Utah University earned the #8 position for value in marketing/marketing management, general this year. Set in the town of Cedar City, Southern Utah University is a very large public institution. Expect in-state tuition and fees of around $6,962, compared with $21,192 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $12,886 in student loans. Marketing/marketing Management, General graduates of Southern Utah University earn a median of $39,150 early in their careers. That is a strong return on a $12,886 median debt. The acceptance rate is 82%.
Utah State University earned the #9 position for value in marketing/marketing management, general this year. Set in the city of Logan, Utah State University is a very large public institution. Students from in state pay about $8,560 in tuition and fees, while out-of-state students pay about $24,993. Marketing/marketing Management, General graduates carry a median of $13,801 in student loans. Early-career marketing/marketing management, general graduates make about $54,562. Weighed against typical debt, the earnings make a compelling case for value. Roughly 92% of applicants are accepted.
University Of Utah ranked #10 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Salt Lake City, University Of Utah is a very large public university. In-state tuition and fees average $9,620, with out-of-state students paying around $30,860. Students borrow a median of $20,632 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Utah earn a median of $56,011 early in their careers. That is a strong return on a $20,632 median debt. Roughly 86% of applicants are accepted.
Pickens Technical College landed the #11 spot for marketing/marketing management, general value this year. Pickens Technical College is a small public school located in the city of Aurora. The average in-state cost of tuition and fees is $5,140, with out-of-state students paying around $9,250. Typical student debt for marketing/marketing management, general graduates is $10,250. Soon after graduation, marketing/marketing management, general degree recipients from Pickens Technical College generally make around $35,622. Set against $10,250 in median debt, that is a healthy payoff.
University Of Idaho came in at #12 for value in marketing/marketing management, general this year. Set in the town of Moscow, University Of Idaho is a large public institution. The average in-state cost of tuition and fees is $9,084, with out-of-state students paying around $28,320. Students borrow a median of $24,926 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Idaho earn a median of $45,555 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Idaho admits about 76% of applicants.
Colorado State University Pueblo came in at #13 for value in marketing/marketing management, general this year. Colorado State University Pueblo is a large public school located in the city of Pueblo. Expect in-state tuition and fees of around $9,720, while out-of-state students pay about $17,944. Students borrow a median of $25,325 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $49,098. Weighed against typical debt, the earnings make a compelling case for value. Roughly 95% of applicants are accepted.
Brigham Young University Provo landed the #14 spot for marketing/marketing management, general value this year. Set in the city of Provo, Brigham Young University Provo is a very large private not-for-profit institution. In-state tuition and fees average $6,688. Students borrow a median of $10,500 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $64,256. Weighed against typical debt, the earnings make a compelling case for value. Roughly 68% of applicants are accepted.
Colorado State University Global Campus earned the #15 position for value in marketing/marketing management, general this year. Located in the city of Denver, Colorado State University Global Campus is a large public university. Students from in state pay about $9,000 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $29,956. Early-career marketing/marketing management, general graduates make about $55,814. Set against $29,956 in median debt, that is a healthy payoff. Roughly 98% of applicants are accepted.
Metropolitan State College Of Denver ranked #16 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Denver, Metropolitan State College Of Denver is a very large public university. In-state tuition and fees average $11,124, with out-of-state students paying around $30,684. Students borrow a median of $24,000 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Metropolitan State College Of Denver earn a median of $52,216 early in their careers. Set against $24,000 in median debt, that is a healthy payoff. Metropolitan State College Of Denver admits about 99% of applicants.
Dixie State College Of Utah earned the #17 position for value in marketing/marketing management, general this year. Located in the city of Saint George, Dixie State College Of Utah is a large public university. In-state tuition and fees average $6,306, while out-of-state students pay about $18,246. Typical student debt for marketing/marketing management, general graduates is $18,666. Early-career marketing/marketing management, general graduates make about $42,266. Set against $18,666 in median debt, that is a healthy payoff.
The University Of Montana ranked #18 on our 2026 list of the best value marketing/marketing management, general schools. The University Of Montana is a large public school located in the city of Missoula. Expect in-state tuition and fees of around $8,552, with out-of-state students paying around $33,671. Typical student debt for marketing/marketing management, general graduates is $24,342. Early-career marketing/marketing management, general graduates make about $42,654. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted.
Idaho State University landed the #19 spot for marketing/marketing management, general value this year. Idaho State University is a large public school located in the city of Pocatello. Students from in state pay about $8,610 in tuition and fees, while out-of-state students pay about $27,720. Typical student debt for marketing/marketing management, general graduates is $25,123. Marketing/marketing Management, General graduates of Idaho State University earn a median of $39,605 early in their careers. Set against $25,123 in median debt, that is a healthy payoff.
University Of Colorado Denver earned the #20 position for value in marketing/marketing management, general this year. University Of Colorado Denver is a very large public school located in the city of Denver. Expect in-state tuition and fees of around $10,383, with out-of-state students paying around $29,391. Marketing/marketing Management, General graduates carry a median of $26,582 in student loans. Early-career marketing/marketing management, general graduates make about $66,022. Weighed against typical debt, the earnings make a compelling case for value. Roughly 75% of applicants are accepted.
Boise State University ranked #21 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Boise, Boise State University is a very large public institution. Expect in-state tuition and fees of around $9,048, while out-of-state students pay about $27,788. Students borrow a median of $22,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $45,024. That is a strong return on a $22,000 median debt. Roughly 87% of applicants are accepted.
Colorado State University Fort Collins came in at #22 for value in marketing/marketing management, general this year. Colorado State University Fort Collins is a very large public school located in the city of Fort Collins. Expect in-state tuition and fees of around $13,373, while out-of-state students pay about $35,061. Marketing/marketing Management, General graduates carry a median of $22,843 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Colorado State University Fort Collins generally make around $51,693. That is a strong return on a $22,843 median debt. Roughly 88% of applicants are accepted.
Regis University landed the #23 spot for marketing/marketing management, general value this year. Regis University is a moderately-sized private not-for-profit school located in the city of Denver. Expect in-state tuition and fees of around $28,140. Students borrow a median of $31,773 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Regis University generally make around $72,028. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.
Westminster College Utah came in at #24 for value in marketing/marketing management, general this year. Located in the city of Salt Lake City, Westminster College Utah is a small private not-for-profit university. In-state tuition and fees average $43,528. Marketing/marketing Management, General graduates carry a median of $19,500 in student loans. Early-career marketing/marketing management, general graduates make about $48,069. Weighed against typical debt, the earnings make a compelling case for value. Roughly 67% of applicants are accepted.
University Of Denver ranked #25 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Denver, University Of Denver is a large private not-for-profit university. Students from in state pay about $61,398 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $22,739 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from University Of Denver generally make around $58,493. That is a strong return on a $22,739 median debt. University Of Denver admits about 78% of applicants.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 36 schools evaluated.
*Averages shown above reflect the top 21 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
