2026 Best Value Marketing Schools in Utah
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 13 schools on the balance of cost and outcomes for marketing students.
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2026 Best Value Marketing Schools in Utah
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Utah Valley University earned the #1 spot for value among marketing schools in Utah. Located in the city of Orem, Utah Valley University is a very large public university. Students from in state pay about $6,507 in tuition and fees, with out-of-state students paying around $18,489. Marketing graduates carry a median of $12,044 in student loans. Marketing graduates of Utah Valley University earn a median of $54,173 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Latter Day Saints Business College is a great value for students pursuing a degree in marketing, landing the #2 spot this year. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. The average in-state cost of tuition and fees is $4,004. Graduates go on to earn a median of $50,630 ten years after entry.
The strong cost-to-outcome balance at Western Governors University earned it the #3 place for marketing. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. In-state tuition and fees average $8,658. Students borrow a median of $21,232 to complete the marketing program here. Soon after graduation, marketing degree recipients from Western Governors University generally make around $52,877. Weighed against typical debt, the earnings make a compelling case for value.
Weber State University came in at #4 on our 2026 list of the best value marketing schools. Located in the city of Ogden, Weber State University is a very large public university. The average in-state cost of tuition and fees is $6,557, while out-of-state students pay about $17,545. Typical student debt for marketing graduates is $18,076. Soon after graduation, marketing degree recipients from Weber State University generally make around $53,592. Set against $18,076 in median debt, that is a healthy payoff.
Students looking for strong value in marketing will find it at Southern Utah University, which ranked #5. Located in the town of Cedar City, Southern Utah University is a very large public university. Expect in-state tuition and fees of around $6,962, while out-of-state students pay about $21,192. Typical student debt for marketing graduates is $12,886. Soon after graduation, marketing degree recipients from Southern Utah University generally make around $39,150. That is a strong return on a $12,886 median debt. The acceptance rate is 82%.
Utah State University came in at #6 for value in marketing this year. Utah State University is a very large public school located in the city of Logan. In-state tuition and fees average $8,560, while out-of-state students pay about $24,993. Students borrow a median of $13,801 to complete the marketing program here. Soon after graduation, marketing degree recipients from Utah State University generally make around $54,562. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 92%.
University Of Utah came in at #7 for value in marketing this year. Located in the city of Salt Lake City, University Of Utah is a very large public university. Students from in state pay about $9,620 in tuition and fees, with out-of-state students paying around $30,860. Students borrow a median of $20,632 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Utah generally make around $56,011. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.
Brigham Young University Provo landed the #8 spot for marketing value this year. Located in the city of Provo, Brigham Young University Provo is a very large private not-for-profit university. Expect in-state tuition and fees of around $6,688. Marketing graduates carry a median of $10,500 in student loans. Soon after graduation, marketing degree recipients from Brigham Young University Provo generally make around $64,256. Set against $10,500 in median debt, that is a healthy payoff. The acceptance rate is 68%.
Dixie State College Of Utah ranked #9 on our 2026 list of the best value marketing schools. Set in the city of Saint George, Dixie State College Of Utah is a large public institution. Expect in-state tuition and fees of around $6,306, with out-of-state students paying around $18,246. Marketing graduates carry a median of $18,666 in student loans. Marketing graduates of Dixie State College Of Utah earn a median of $42,266 early in their careers. Set against $18,666 in median debt, that is a healthy payoff.
Westminster College Utah ranked #10 on our 2026 list of the best value marketing schools. Westminster College Utah is a small private not-for-profit school located in the city of Salt Lake City. In-state tuition and fees average $43,528. Students borrow a median of $19,500 to complete the marketing program here. Early-career marketing graduates make about $48,069. Weighed against typical debt, the earnings make a compelling case for value. Westminster College Utah admits about 67% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 13 schools evaluated.
*Averages shown above reflect the top 9 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
