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College Factual  by our College Data Analytics Team
       Unbiased Factual Guarantee

2026 Best Value Marketing Master’s Degree Schools

61 Colleges in the United States
$23,028 Avg Student Debt
$64,539 Avg Median Earnings (10yr)
2026 Best Value Marketing Master's Degree Badge [Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.

College Factual analyzed 1178 schools to build this 2026 ranking of the best value marketing schools.

What’s on this page:

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2026 Best Value Marketing Schools in the United States

If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.

Best Value Marketing Schools

1

For return on investment in marketing, no school beat Cuny Bernard M Baruch College this year. Set in the city of New York, Cuny Bernard M Baruch College is a very large public institution. Expect in-state tuition and fees of around $7,464, compared with $15,414 for out-of-state students. Students borrow a median of $11,691 to complete the marketing program here. Marketing graduates of Cuny Bernard M Baruch College earn a median of $61,459 early in their careers. That is a strong return on a $11,691 median debt. The acceptance rate is 48%.

2

Florida International University came in at #2 on our 2026 list of the best value marketing schools. Located in the suburb of Miami, Florida International University is a very large public university. Expect in-state tuition and fees of around $6,565, with out-of-state students paying around $18,964. Marketing graduates carry a median of $18,233 in student loans. Marketing graduates of Florida International University earn a median of $62,135 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Florida International University admits about 55% of applicants.

3

University Of South Florida Main Campus came in at #3 on our 2026 list of the best value marketing schools. Located in the city of Tampa, University Of South Florida Main Campus is a very large public university. Students from in state pay about $6,410 in tuition and fees, with out-of-state students paying around $17,324. Typical student debt for marketing graduates is $19,431. Marketing graduates of University Of South Florida Main Campus earn a median of $59,323 early in their careers. Set against $19,431 in median debt, that is a healthy payoff. University Of South Florida Main Campus admits about 43% of applicants.

4
Western Governors University crest
Western Governors University
Salt Lake City, UT

Students looking for strong value in marketing will find it at Western Governors University, which ranked #4. Located in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit university. The average in-state cost of tuition and fees is $8,658. Marketing graduates carry a median of $21,232 in student loans. Soon after graduation, marketing degree recipients from Western Governors University generally make around $52,877. Weighed against typical debt, the earnings make a compelling case for value.

5

The strong cost-to-outcome balance at University Of Illinois At Chicago earned it the #5 place for marketing. Located in the city of Chicago, University Of Illinois At Chicago is a very large public university. Students from in state pay about $15,949 in tuition and fees, compared with $32,009 for out-of-state students. Marketing graduates carry a median of $18,750 in student loans. Soon after graduation, marketing degree recipients from University Of Illinois At Chicago generally make around $42,782. Set against $18,750 in median debt, that is a healthy payoff. University Of Illinois At Chicago admits about 77% of applicants.

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6

Northern Illinois University placed #6 among the best values for marketing. Northern Illinois University is a large public school located in the suburb of Dekalb. Expect in-state tuition and fees of around $13,060. Students borrow a median of $23,875 to complete the marketing program here. Soon after graduation, marketing degree recipients from Northern Illinois University generally make around $51,137. Set against $23,875 in median debt, that is a healthy payoff. Roughly 70% of applicants are accepted.

7

University Of Houston came in at #7 for value in marketing this year. University Of Houston is a very large public school located in the city of Houston. In-state tuition and fees average $9,717, compared with $22,547 for out-of-state students. Typical student debt for marketing graduates is $17,370. Marketing graduates of University Of Houston earn a median of $55,728 early in their careers. Set against $17,370 in median debt, that is a healthy payoff. The acceptance rate is 74%.

8

University Of Illinois At Urbana Champaign ranked #8 on our 2026 list of the best value marketing schools. Located in the city of Champaign, University Of Illinois At Urbana Champaign is a very large public university. In-state tuition and fees average $18,267, while out-of-state students pay about $40,096. Students borrow a median of $20,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Illinois At Urbana Champaign generally make around $70,715. Set against $20,000 in median debt, that is a healthy payoff. The acceptance rate is 42%.

9

National University College Bayamon placed #9 among the best values for marketing. National University College Bayamon is a very large private for-profit school located in the city of Bayamon. Expect in-state tuition and fees of around $12,723, compared with $13,886 for out-of-state students. Students borrow a median of $14,583 to complete the marketing program here. Soon after graduation, marketing degree recipients from National University College Bayamon generally make around $28,047. Set against $14,583 in median debt, that is a healthy payoff.

10

Texas A And M University Commerce landed the #10 spot for marketing value this year. Texas A And M University Commerce is a large public school located in the town of Commerce. Expect in-state tuition and fees of around $10,026, with out-of-state students paying around $22,326. Marketing graduates carry a median of $23,796 in student loans. Early-career marketing graduates make about $62,510. Set against $23,796 in median debt, that is a healthy payoff. The acceptance rate is 92%.

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11

University Of Hawaii At Manoa ranked #11 on our 2026 list of the best value marketing schools. University Of Hawaii At Manoa is a very large public school located in the city of Honolulu. Expect in-state tuition and fees of around $12,186, while out-of-state students pay about $34,218. Marketing graduates carry a median of $19,500 in student loans. Marketing graduates of University Of Hawaii At Manoa earn a median of $34,383 early in their careers. Set against $19,500 in median debt, that is a healthy payoff. University Of Hawaii At Manoa admits about 87% of applicants.

12

Western Carolina University ranked #12 on our 2026 list of the best value marketing schools. Located in the town of Cullowhee, Western Carolina University is a large public university. The average in-state cost of tuition and fees is $4,630, with out-of-state students paying around $8,630. Students borrow a median of $23,508 to complete the marketing program here. Soon after graduation, marketing degree recipients from Western Carolina University generally make around $33,197. Set against $23,508 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted.

13

University Of Wisconsin Madison came in at #13 for value in marketing this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. Expect in-state tuition and fees of around $11,603, while out-of-state students pay about $42,103. Marketing graduates carry a median of $20,500 in student loans. Early-career marketing graduates make about $117,372. Set against $20,500 in median debt, that is a healthy payoff. University Of Wisconsin Madison admits about 45% of applicants.

14

University Of Minnesota Twin Cities ranked #14 on our 2026 list of the best value marketing schools. Located in the city of Minneapolis, University Of Minnesota Twin Cities is a very large public university. Expect in-state tuition and fees of around $17,214, while out-of-state students pay about $38,362. Marketing graduates carry a median of $22,750 in student loans. Soon after graduation, marketing degree recipients from University Of Minnesota Twin Cities generally make around $59,609. Set against $22,750 in median debt, that is a healthy payoff. Roughly 80% of applicants are accepted.

15

University Of Wisconsin Whitewater earned the #15 position for value in marketing this year. University Of Wisconsin Whitewater is a large public school located in the town of Whitewater. Students from in state pay about $8,616 in tuition and fees, while out-of-state students pay about $18,716. Typical student debt for marketing graduates is $26,000. Soon after graduation, marketing degree recipients from University Of Wisconsin Whitewater generally make around $47,664. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 86%.

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16

Fairleigh Dickinson University Metropolitan Campus placed #16 among the best values for marketing. Set in the suburb of Teaneck, Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit institution. Expect in-state tuition and fees of around $37,010. Typical student debt for marketing graduates is $25,000. Marketing graduates of Fairleigh Dickinson University Metropolitan Campus earn a median of $33,954 early in their careers. That is a strong return on a $25,000 median debt. Fairleigh Dickinson University Metropolitan Campus admits about 91% of applicants.

17

University Of Sacred Heart earned the #17 position for value in marketing this year. Set in the city of Santurce, University Of Sacred Heart is a moderately-sized private not-for-profit institution. Students from in state pay about $6,410 in tuition and fees. Marketing graduates carry a median of $14,493 in student loans. Soon after graduation, marketing degree recipients from University Of Sacred Heart generally make around $45,928. That is a strong return on a $14,493 median debt. The acceptance rate is 58%.

18

Texas State University San Marcos ranked #18 on our 2026 list of the best value marketing schools. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. In-state tuition and fees average $11,450, compared with $22,930 for out-of-state students. Students borrow a median of $21,500 to complete the marketing program here. Early-career marketing graduates make about $48,072. That is a strong return on a $21,500 median debt. The acceptance rate is 89%.

19

University Of Kentucky landed the #19 spot for marketing value this year. University Of Kentucky is a very large public school located in the city of Lexington. Expect in-state tuition and fees of around $13,502, with out-of-state students paying around $34,140. Marketing graduates carry a median of $24,225 in student loans. Early-career marketing graduates make about $48,100. That is a strong return on a $24,225 median debt. University Of Kentucky admits about 93% of applicants.

20
University Of Arkansas crest
University Of Arkansas
Fayetteville, AR

University Of Arkansas came in at #20 for value in marketing this year. Located in the city of Fayetteville, University Of Arkansas is a very large public university. In-state tuition and fees average $10,104, while out-of-state students pay about $29,966. Students borrow a median of $21,500 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Arkansas generally make around $50,045. Weighed against typical debt, the earnings make a compelling case for value. Roughly 74% of applicants are accepted.

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21

The University Of Tennessee came in at #21 for value in marketing this year. Set in the city of Knoxville, The University Of Tennessee is a very large public institution. In-state tuition and fees average $13,812, while out-of-state students pay about $33,256. Marketing graduates carry a median of $19,500 in student loans. Early-career marketing graduates make about $46,896. That is a strong return on a $19,500 median debt. Roughly 42% of applicants are accepted.

22

Georgia State University came in at #22 for value in marketing this year. Georgia State University is a very large public school located in the city of Atlanta. In-state tuition and fees average $8,664, compared with $24,840 for out-of-state students. Students borrow a median of $25,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from Georgia State University generally make around $72,243. Weighed against typical debt, the earnings make a compelling case for value. Georgia State University admits about 55% of applicants.

23
Stony Brook University crest
Stony Brook University
Stony Brook, NY

Stony Brook University placed #23 among the best values for marketing. Stony Brook University is a very large public school located in the suburb of Stony Brook. In-state tuition and fees average $10,931, compared with $32,741 for out-of-state students. Marketing graduates carry a median of $20,537 in student loans. Early-career marketing graduates make about $64,488. That is a strong return on a $20,537 median debt. Stony Brook University admits about 49% of applicants.

24

East Tennessee State University came in at #24 for value in marketing this year. Located in the city of Johnson City, East Tennessee State University is a large public university. The average in-state cost of tuition and fees is $10,216, compared with $13,726 for out-of-state students. Marketing graduates carry a median of $21,819 in student loans. Soon after graduation, marketing degree recipients from East Tennessee State University generally make around $35,632. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 86%.

25
Goldey Beacom College crest
Goldey Beacom College
Wilmington, DE

Goldey Beacom College earned the #25 position for value in marketing this year. Goldey Beacom College is a small private not-for-profit school located in the suburb of Wilmington. In-state tuition and fees average $14,940. Typical student debt for marketing graduates is $20,743. Early-career marketing graduates make about $57,634. Set against $20,743 in median debt, that is a healthy payoff. The acceptance rate is 84%.

Rest of the Top 50 Best Value Marketing Schools

These schools also delivered strong value for marketing this year:

26
27
28
Aurora University crest
Aurora University
Aurora, IL
29
30
31
32
33
La Salle University crest
La Salle University
Philadelphia, PA
34
35
Clemson University crest
Clemson University
Clemson, SC
36
37
38
Tiffin University crest
Tiffin University
Tiffin, OH
39
Boston University crest
Boston University
Boston, MA
40
Molloy College crest
Molloy College
Rockville Centre, NY
41
Wagner College crest
Wagner College
Staten Island, NY
42
43
Wake Forest University crest
Wake Forest University
Winston-Salem, NC
44
45
Seton Hall University crest
Seton Hall University
South Orange, NJ
46
Temple University crest
Temple University
Philadelphia, PA
47
Depaul University crest
Depaul University
Chicago, IL
48
Bellevue University crest
Bellevue University
Bellevue, NE
49
Stonehill College crest
Stonehill College
Easton, MA
50
Liberty University crest
Liberty University
Lynchburg, VA

Other Marketing Degree Levels

Explore the best-value marketing schools at other degree levels:

All Degree Levels in Marketing
Associate's Degrees in Marketing
Bachelor's Degrees in Marketing
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Notes and References

The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 1178 schools evaluated.

*Averages shown above reflect the top 61 ranked schools only.

More about our data sources and methodologies.

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