Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
College Factual looked at 135 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in the Southeast Region ranking. Combined, these schools handed out 13,233 bachelor's degrees in marketing to qualified students.
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DEBUG: Checking offer "MS in Marketing - Marketing Research & Analytics" with relevance 0.7
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To take this into account we consider a school's overall Best Colleges ranking which itself looks at a collection of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in the Southeast Region ranking, along with many other major-related rankings, to help you make that decision.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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Best Schools for Bachelor’s Students to Study Marketing in the Southeast Region
The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
25 Top Southeast Region Schools for a Bachelor's in Marketing
Every student who is interested in a bachelor's degree in marketing needs to look into Tulane University of Louisiana. Located in the city of New Orleans, Tulane is a private not-for-profit university with a large student population.
Those marketing students who get their bachelor's degree from Tulane University of Louisiana make $19,152 more than the standard marketing student.
University of Georgia is one of the finest schools in the country for getting a bachelor's degree in marketing. UGA is a very large public university located in the medium-sized city of Athens.
Marketing bachelor's degree recipients from University of Georgia receive an earnings boost of about $9,690 above the average income of marketing majors.
It is hard to beat The University of Alabama if you wish to pursue a bachelor's degree in marketing. Located in the medium-sized city of Tuscaloosa, UA is a public university with a fairly large student population.
Marketing bachelor's degree recipients from The University of Alabama earn a boost of approximately $6,618 over the typical income of marketing majors.
Every student pursuing a degree in a bachelor's degree in marketing has to check out University of South Carolina - Columbia. Located in the city of Columbia, UofSC is a public university with a very large student population.
Bachelor's recipients from the marketing major at University of South Carolina - Columbia earn $10,113 more than the typical college graduate with the same degree shortly after graduation.
UARK is a very large public university located in the small city of Fayetteville.
Bachelor's recipients from the marketing degree program at University of Arkansas earn $7,784 more than the typical college grad with the same degree when they enter the workforce.
Virginia Tech is a fairly large public school located in the city of Blacksburg.
Bachelor's recipients from the marketing degree program at Virginia Tech get $14,156 more than the average college grad in this field shortly after graduation.
Florida State is a fairly large public university located in the medium-sized city of Tallahassee.
Marketing bachelor's degree recipients from Florida State University get an earnings boost of approximately $7,547 over the typical income of marketing majors.
UT Knoxville is a fairly large public university located in the city of Knoxville.
Bachelor's recipients from the marketing major at The University of Tennessee - Knoxville get $4,635 above the typical college grad in this field when they enter the workforce.
Located in the small city of Harrisonburg, JMU is a public university with a very large student population.
Bachelor's recipients from the marketing degree program at James Madison University make $19,431 more than the average college grad with the same degree shortly after graduation.
UF is a very large public university located in the medium-sized city of Gainesville.
Marketing bachelor's degree recipients from University of Florida get an earnings boost of around $14,193 over the typical income of marketing graduates.
Elon is a moderately-sized private not-for-profit university located in the suburb of Elon.
Bachelor's recipients from the marketing degree program at Elon University make $13,632 more than the standard college grad with the same degree shortly after graduation.
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Here are some additional great schools for Marketing students in the Southeast Region that almost earned our Best Marketing Bachelor's Degree Schools in the Southeast Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).