by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
To produce this 2026 ranking, College Factual evaluated 67 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Leading the list is Austin Community College District, our #1 best value for marketing in Texas. Located in the city of Austin, Austin Community College District is a very large public university. Students from in state pay about $2,550 in tuition and fees, with out-of-state students paying around $10,590. Typical student debt for marketing graduates is $11,589. Early-career marketing graduates make about $44,895. Set against $11,589 in median debt, that is a healthy payoff.
Texas A And M University Central Texas came in at #2 on our 2026 list of the best value marketing schools. Located in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public university. Expect in-state tuition and fees of around $7,363, compared with $17,155 for out-of-state students. Marketing graduates carry a median of $23,160 in student loans. Early-career marketing graduates make about $50,370. Texas A And M University Central Texas admits about 100% of applicants.
Students looking for strong value in marketing will find it at Collin County Community College District, which ranked #3. Located in the suburb of McKinney, Collin County Community College District is a very large public university. The average in-state cost of tuition and fees is $2,014, compared with $6,064 for out-of-state students. Students borrow a median of $9,716 to complete the marketing program here. Marketing graduates of Collin County Community College District earn a median of $42,177 early in their careers. That is a strong return on a $9,716 median debt.
Houston Community College came in at #4 on our 2026 list of the best value marketing schools. Houston Community College is a very large public school located in the city of Houston. In-state tuition and fees average $2,040, compared with $5,460 for out-of-state students. Marketing graduates carry a median of $19,223 in student loans. Marketing graduates of Houston Community College earn a median of $40,365 early in their careers. Set against $19,223 in median debt, that is a healthy payoff.
Laredo Community College came in at #5 on our 2026 list of the best value marketing schools. Located in the city of Laredo, Laredo Community College is a large public university. Expect in-state tuition and fees of around $3,300, compared with $5,748 for out-of-state students. Students borrow a median of $6,000 to complete the marketing program here. Marketing graduates of Laredo Community College earn a median of $41,354 early in their careers. Set against $6,000 in median debt, that is a healthy payoff.
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The University Of Texas Pan American landed the #6 spot for marketing value this year. The University Of Texas Pan American is a very large public school located in the city of Edinburg. Expect in-state tuition and fees of around $9,799, while out-of-state students pay about $19,645. Students borrow a median of $16,912 to complete the marketing program here. Soon after graduation, marketing degree recipients from The University Of Texas Pan American generally make around $30,173. Weighed against typical debt, the earnings make a compelling case for value. Roughly 94% of applicants are accepted.
Texas Womans University ranked #7 on our 2026 list of the best value marketing schools. Texas Womans University is a large public school located in the city of Denton. Students from in state pay about $8,640 in tuition and fees, compared with $18,480 for out-of-state students. Marketing graduates carry a median of $17,375 in student loans. Early-career marketing graduates make about $43,457. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.
University Of Houston Victoria earned the #8 position for value in marketing this year. Located in the city of Victoria, University Of Houston Victoria is a mid-sized public university. In-state tuition and fees average $7,149, with out-of-state students paying around $16,941. Students borrow a median of $24,081 to complete the marketing program here. Early-career marketing graduates make about $43,941. Set against $24,081 in median debt, that is a healthy payoff. Roughly 96% of applicants are accepted.
The University Of Texas Of The Permian Basin landed the #9 spot for marketing value this year. Set in the city of Odessa, The University Of Texas Of The Permian Basin is a moderately-sized public institution. The average in-state cost of tuition and fees is $9,607, compared with $21,900 for out-of-state students. Marketing graduates carry a median of $20,052 in student loans. Marketing graduates of The University Of Texas Of The Permian Basin earn a median of $60,503 early in their careers. Set against $20,052 in median debt, that is a healthy payoff. The University Of Texas Of The Permian Basin admits about 95% of applicants.
University Of Houston Clear Lake landed the #10 spot for marketing value this year. Set in the city of Houston, University Of Houston Clear Lake is a moderately-sized public institution. Students from in state pay about $8,346 in tuition and fees, with out-of-state students paying around $22,290. Typical student debt for marketing graduates is $12,500. Marketing graduates of University Of Houston Clear Lake earn a median of $33,516 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 90%.
The University Of Texas At San Antonio came in at #11 for value in marketing this year. Located in the city of San Antonio, The University Of Texas At San Antonio is a very large public university. The average in-state cost of tuition and fees is $9,326, while out-of-state students pay about $22,249. Students borrow a median of $22,500 to complete the marketing program here. Early-career marketing graduates make about $36,862. That is a strong return on a $22,500 median debt. Roughly 87% of applicants are accepted.
The University Of Texas At El Paso came in at #12 for value in marketing this year. The University Of Texas At El Paso is a very large public school located in the city of El Paso. Expect in-state tuition and fees of around $9,544, while out-of-state students pay about $25,502. Typical student debt for marketing graduates is $16,551. Soon after graduation, marketing degree recipients from The University Of Texas At El Paso generally make around $31,236. That is a strong return on a $16,551 median debt. The acceptance rate is 100%.
University Of Houston ranked #13 on our 2026 list of the best value marketing schools. University Of Houston is a very large public school located in the city of Houston. The average in-state cost of tuition and fees is $9,717, with out-of-state students paying around $22,547. Typical student debt for marketing graduates is $17,370. Marketing graduates of University Of Houston earn a median of $51,328 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 74%.
Texas A And M University Commerce came in at #14 for value in marketing this year. Located in the town of Commerce, Texas A And M University Commerce is a large public university. In-state tuition and fees average $10,026, with out-of-state students paying around $22,326. Marketing graduates carry a median of $23,796 in student loans. Soon after graduation, marketing degree recipients from Texas A And M University Commerce generally make around $46,267. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 92%.
Texas A And M University Kingsville ranked #15 on our 2026 list of the best value marketing schools. Set in the town of Kingsville, Texas A And M University Kingsville is a moderately-sized public institution. Students from in state pay about $9,892 in tuition and fees, with out-of-state students paying around $25,746. Marketing graduates carry a median of $27,000 in student loans. Soon after graduation, marketing degree recipients from Texas A And M University Kingsville generally make around $32,084. That is a strong return on a $27,000 median debt. Roughly 91% of applicants are accepted.
The University Of Texas At Tyler ranked #16 on our 2026 list of the best value marketing schools. The University Of Texas At Tyler is a large public school located in the city of Tyler. Students from in state pay about $9,512 in tuition and fees, with out-of-state students paying around $24,512. Marketing graduates carry a median of $17,495 in student loans. Marketing graduates of The University Of Texas At Tyler earn a median of $46,129 early in their careers. Set against $17,495 in median debt, that is a healthy payoff. The acceptance rate is 94%.
University Of North Texas landed the #17 spot for marketing value this year. University Of North Texas is a very large public school located in the city of Denton. Expect in-state tuition and fees of around $11,309, while out-of-state students pay about $21,149. Marketing graduates carry a median of $19,540 in student loans. Early-career marketing graduates make about $43,828. Set against $19,540 in median debt, that is a healthy payoff. Roughly 72% of applicants are accepted.
Midwestern State University earned the #18 position for value in marketing this year. Located in the city of Wichita Falls, Midwestern State University is a moderately-sized public university. In-state tuition and fees average $9,950, while out-of-state students pay about $11,770. Students borrow a median of $28,026 to complete the marketing program here. Marketing graduates of Midwestern State University earn a median of $45,018 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 94%.
Lamar University placed #19 among the best values for marketing. Set in the city of Beaumont, Lamar University is a very large public institution. Students from in state pay about $8,905 in tuition and fees, while out-of-state students pay about $18,745. Marketing graduates carry a median of $26,988 in student loans. Marketing graduates of Lamar University earn a median of $34,015 early in their careers. That is a strong return on a $26,988 median debt. Lamar University admits about 86% of applicants.
Angelo State University earned the #20 position for value in marketing this year. Angelo State University is a large public school located in the city of San Angelo. Students from in state pay about $8,460 in tuition and fees, while out-of-state students pay about $18,300. Marketing graduates carry a median of $19,500 in student loans. Marketing graduates of Angelo State University earn a median of $42,712 early in their careers. That is a strong return on a $19,500 median debt. Roughly 83% of applicants are accepted.
Texas A And M University San Antonio ranked #21 on our 2026 list of the best value marketing schools. Set in the city of San Antonio, Texas A And M University San Antonio is a moderately-sized public institution. The average in-state cost of tuition and fees is $9,654, with out-of-state students paying around $23,255. Students borrow a median of $30,724 to complete the marketing program here. Early-career marketing graduates make about $44,082. That is a strong return on a $30,724 median debt. The acceptance rate is 93%.
The University Of Texas At Dallas landed the #22 spot for marketing value this year. Set in the city of Richardson, The University Of Texas At Dallas is a very large public institution. Expect in-state tuition and fees of around $14,644, compared with $40,144 for out-of-state students. Marketing graduates carry a median of $17,562 in student loans. Soon after graduation, marketing degree recipients from The University Of Texas At Dallas generally make around $58,641. Set against $17,562 in median debt, that is a healthy payoff. Roughly 65% of applicants are accepted.
The University Of Texas At Arlington ranked #23 on our 2026 list of the best value marketing schools. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. Students from in state pay about $11,950 in tuition and fees, with out-of-state students paying around $29,582. Marketing graduates carry a median of $18,616 in student loans. Early-career marketing graduates make about $43,406. Set against $18,616 in median debt, that is a healthy payoff. Roughly 80% of applicants are accepted.
University Of Houston Downtown earned the #24 position for value in marketing this year. University Of Houston Downtown is a large public school located in the city of Houston. The average in-state cost of tuition and fees is $7,582, compared with $17,434 for out-of-state students. Typical student debt for marketing graduates is $22,500. Soon after graduation, marketing degree recipients from University Of Houston Downtown generally make around $42,914. Weighed against typical debt, the earnings make a compelling case for value. University Of Houston Downtown admits about 90% of applicants.
Texas State University San Marcos earned the #25 position for value in marketing this year. Set in the city of San Marcos, Texas State University San Marcos is a very large public institution. Expect in-state tuition and fees of around $11,450, while out-of-state students pay about $22,930. Marketing graduates carry a median of $21,500 in student loans. Early-career marketing graduates make about $48,072. Weighed against typical debt, the earnings make a compelling case for value. Roughly 89% of applicants are accepted.
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The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 67 schools evaluated.
*Averages shown above reflect the top 44 ranked schools only.
More about our data sources and methodologies.